1. Homeless Charity
Campaign
Images
Font Style
Layout
Colour Scheme
Copy
Neutral colours such
as cream, grey, light
blue and light
green, because they
are rather
dull, which reflects
the tone of the
sombre
homelessness
campaign. They are
less eye-catching
but are more
welcoming and
connote peace and
serenity which is
what I am trying to
convey.
A general sans serif font will be utilised as it appeals to
most ages and is a universal font. Possibly ‘Arial’ will be
used, as this is also a font that is readable and clear and is
used on many existing advertising campaigns due to its
simplistic nature. The size of the font can also be taken into
account, as the title and slogan would have to be
considerably bold and of a high size for them to catch the
attention of the consumer. The less important text would be
put in a smaller font, as once the attention had been caught
of the viewer, they would be more obliged to read the
smaller font.
There will be a prominent, high
image:text ratio, as the
audience may become weary of
a lot of text, which will
discourage them from viewing
the product and also their eye
will not be drawn to the
product, if there is not a main
image featured that will catch
their attention.
I would like to feature one
main image that would
attract the attention of the
primary audience, (16-24)
who are more likely to
respond to images, as
opposed to text. I may
source the image from
either a stock photo
website or Google
images. I might take my
own images for this
project, but I would have
to overview the situation
first. I would take several
images even though it is
likely that I would only
use one for each of my
final products. I would not
edit my pictures
greatly, as I want to
present a realistic image
of what the charity is
trying to promote; and if I
did that, then it would be
deemed as false and
unrepresentative of the
ethos of the charity.
The copy for my products is going to appeal to
the primary target audience (16-24)
therefore, it may feature colloquial terms and
be abrupt, with a catchy title and slogan, as
opposed to having an extended amount of text
that would bore the audience and discourage
them from reading any further.
Task 5