An assessment of some of the best practices and common pitfalls found on Vegan business, community and blogger Pages. Learn what to do and what not to do

1. Bi -Weekly Webinar Series
Presenter: Stephanie Redcross
Webinar:
The Vegan Side Of Facebook
http://www.facebook.com/StephanieCanHelp

2. LOGISTICS
Webinar Wednesday
1.Link To Presentation/Video Recording
will be available 24 hours after webinar
2.Post Questions During Presentation
3.Post Webinar, Please Provide Feedback
4.Let’s Have Some Fun!!!

3. What Is Engagement
Webinar Wednesday
Key Metric In Engagement
The World Is Bigger
“Talking About This”
Than “Like”
The number of unique people who have created a
story about your Page from [one week].
These stories include
- liking your Page,
-posting to your Page's wall,
- liking, commenting on or sharing one of your
Page's Posts -
answering a Question you posted
- RVSPing to on of your events
- mentioning your Page,
- phototagging your Page,
- checking in at your Place or
Photo Courtesy: Indigo Media Consulting
- recommending your Place.

4. THE ANALYSIS
Webinar Wednesday
- Reviewed 125 Facebook Pages That Post Vegan
Related Topics
- Pages Must Have At Least 500 Likes
- Compared The Engagement Rate
Talking About
This/ Likes =
Engagement
Rate

5. RESULTS RANDOM SAMPLE
Webinar Wednesday
According to Social Media Examiner, healthy Facebook pages have
engagement levels between one and five percent.
Engagement
n
n
Likes

6. KEY LEARNINGS
Webinar Wednesday
• Photos Get The Most
Comments
• Video Receive The Most
Shares
• Links Are The Least Liked
n Post, however, the most
n
common item posted
• Average Engagement Rate:
24.6%

7. EVOLVE CAMPAIGN
Webinar Wednesday
#1 Engagement Rate
Photos
With Most
Post
Diversity
Of
Content

8. AWESOME COVER PAGE
Webinar Wednesday
Products
Clearly
Displayed
Reason To
Buy
Engaging
Image

9. OTHER WAYS TO ENGAGE
Webinar Wednesday
Everything Doesn’t Have To Say
Vegan Vegan Vegan

10. ACTIVIST APPROACH
Webinar Wednesday
Drive Action and
Involvement

11. ROTATE COVER IMAGES
Webinar Wednesday
Ready For Change

12. VEGAN PAGE ANALYSIS
Webinar Wednesday
Launching Monday, July 23

13. THANKS, BUT HOW CAN I
GET MORE HELP?
Join Us For An Online Class
http://www.learnitlive.com/veganmainstream

14. Bi -Weekly Webinar Series
Need More Help? Set Up A
Meeting With Me
https://tungle.me/
veganmainstream
Presenter: Stephanie Redcross
http://www.facebook.com/StephanieCanHelp