This document provides an overview and logistics for a webinar on launching and managing successful Kickstarter and Indiegogo projects. The webinar will be presented by Stephanie Redcross on Friday, May 17, 2013 and will cover topics like understanding crowdfunding platforms, analyzing successful campaigns, creating video and reward content, promotion strategies, and answering common questions. Attendees are encouraged to ask questions during the presentation and links to the materials will be shared on social media after the event.

1. Date
Today’s WEbinar:
Launching & Managing A Successful
Kickstarter/Indiegogo Project
http://www.facebook.com/StephanieCanHelp
Presenter: Stephanie Redcross
Webinar Wednesday 2013
1Friday, May 17, 13

2. LOGISTICS
Webinar Wednesday
2Friday, May 17, 13

3. 1. Link To Presentation will be Available on our facebook and
Twitter Pages, Plus Slide Share
LOGISTICS
Webinar Wednesday
2Friday, May 17, 13

4. 1. Link To Presentation will be Available on our facebook and
Twitter Pages, Plus Slide Share
2. Ask Questions During Presentation
LOGISTICS
Webinar Wednesday
2Friday, May 17, 13

5. 1. Link To Presentation will be Available on our facebook and
Twitter Pages, Plus Slide Share
2. Ask Questions During Presentation
3. Let’s Have Some Fun!!!
LOGISTICS
Webinar Wednesday
2Friday, May 17, 13

6. Crowdfunding
✤ What is Kickstarter & Indiegogo?
✤ Online tool used by businesses to raise funds
✤ Why Use Kickstarter or Indiegogo?
✤ Raise capital for a business start-up, expansion or sustainability
✤ What are the average success rates?
✤ On Average 46% of projects are funded
Launching & Managing A Successful Kickstarter/Indiegogo Project | Webinar Wednesday
3Friday, May 17, 13

7. Kickstarter vs Indiegogo
✤ All Of Nothing
✤ Kickstarter requires a project to be fully funded
✤ Ability To Pay With Paypal
✤ Indiegogo allow backers to use Paypal and Credit Card
✤ History Of Successful Projects
✤ Active Base Of Backers For Your Type of Project
Launching & Managing A Successful Kickstarter/Indiegogo Project | Webinar Wednesday
4Friday, May 17, 13

8. BeforeYour Start
Launching & Managing A Successful Kickstarter/Indiegogo Project | Webinar Wednesday
5Friday, May 17, 13

9. BeforeYour Start
1. Do You Have A Project?: Are You Offering Value?
Have You Thought Through Your Idea
Launching & Managing A Successful Kickstarter/Indiegogo Project | Webinar Wednesday
5Friday, May 17, 13

10. BeforeYour Start
1. Do You Have A Project?: Are You Offering Value?
Have You Thought Through Your Idea
2. Build A “Tribe”: Your Own Audience & Extended
Audience
Launching & Managing A Successful Kickstarter/Indiegogo Project | Webinar Wednesday
5Friday, May 17, 13

11. BeforeYour Start
1. Do You Have A Project?: Are You Offering Value?
Have You Thought Through Your Idea
2. Build A “Tribe”: Your Own Audience & Extended
Audience
3. Do Homework: Analyze Successful and Failed
Projects (Video, Rewards and Details)
Launching & Managing A Successful Kickstarter/Indiegogo Project | Webinar Wednesday
5Friday, May 17, 13

12. BeforeYour Start
1. Do You Have A Project?: Are You Offering Value?
Have You Thought Through Your Idea
2. Build A “Tribe”: Your Own Audience & Extended
Audience
3. Do Homework: Analyze Successful and Failed
Projects (Video, Rewards and Details)
4. Create A Daily Plan: When you will promote
what and where - 30 Day Plan
Launching & Managing A Successful Kickstarter/Indiegogo Project | Webinar Wednesday
5Friday, May 17, 13

13. WhereTo Focus For Success
Launching & Managing A Successful Kickstarter/Indiegogo Project | Webinar Wednesday
6Friday, May 17, 13

14. WhereTo Focus For Success
1. The Video: Personal Touch, Explain the Project,
How to Donate & What’s Kickstarter
Launching & Managing A Successful Kickstarter/Indiegogo Project | Webinar Wednesday
6Friday, May 17, 13

15. WhereTo Focus For Success
1. The Video: Personal Touch, Explain the Project,
How to Donate & What’s Kickstarter
2. Rewards/Perks: $25 Sweet Spot; Tangible and
Pre-Order Rewards Work The Best
Launching & Managing A Successful Kickstarter/Indiegogo Project | Webinar Wednesday
6Friday, May 17, 13

16. WhereTo Focus For Success
1. The Video: Personal Touch, Explain the Project,
How to Donate & What’s Kickstarter
2. Rewards/Perks: $25 Sweet Spot; Tangible and
Pre-Order Rewards Work The Best
3. Campaign & Business Updates: Show Normal
Business Operations (also Include photos)
Launching & Managing A Successful Kickstarter/Indiegogo Project | Webinar Wednesday
6Friday, May 17, 13

17. WhereTo Focus For Success
1. The Video: Personal Touch, Explain the Project,
How to Donate & What’s Kickstarter
2. Rewards/Perks: $25 Sweet Spot; Tangible and
Pre-Order Rewards Work The Best
3. Campaign & Business Updates: Show Normal
Business Operations (also Include photos)
4. Off-Site Support: Website Home Page; Facebook
Cover Image, Blog Post, Newsletter, Google Hang
Launching & Managing A Successful Kickstarter/Indiegogo Project | Webinar Wednesday
6Friday, May 17, 13

18. WillTravel ForVegan Food
- Be Active In The Community
- Guest Blog
- Be Everywhere On Social Media
7Friday, May 17, 13

19. Quick FAQs
Social Media Posting Strategy | Webinar Wednesday
8Friday, May 17, 13

20. Quick FAQs
1. Project Length: 30 to
45 Days (Sense Of
Urgency Important)
Social Media Posting Strategy | Webinar Wednesday
8Friday, May 17, 13

21. FAQs
Social Media Posting Strategy | Webinar Wednesday
9Friday, May 17, 13

22. FAQs
2. Set The Right
Amount: Make Sure
You Can Deliver
Something With
The Money
Requested
Social Media Posting Strategy | Webinar Wednesday
9Friday, May 17, 13

23. ✤ Need More Help? Set Up A Meeting
With Stephanie
✤ http://www.veganmainstream.com
http://www.facebook.com/StephanieCanHelp
Presenter: Stephanie Redcross
10Friday, May 17, 13