his “Marketing 101” 30-minute webinar will reveal what every cookbook and health author should do to ensure maximize exposure for their book and brand. If you are new author, this class is especially important because it will help you lay the foundation for your book promotion. We will walk through a handy checklist of key steps to take before and during your book launch.

1. Veg Authorpreneuring
Marketing Basics
Presenter: Stephanie
Redcross
http://www.facebook.com/StephanieCanHelp

2. #1 Blog Tour
What To Do & Getting It Done
• 30 Day Blitz: Target Local, Topic Specific,
Change Agents, Then Veg Bloggers
• Invite To Sign Up: Add Link To Site
• Leverage “Linked In” For Leads
The Tip: Don’t Just Ask, Offer An Exchange
Veg Authorpreneuring: Marketing Basics | Book Marketing For Veg Authors http://www.veganmainstream.com

3. #2 Book Signing
What To Do & Getting It Done
• Book Locally: Schools, Libraries, Café’s
• Create A Leave Behinds: Bookmarks
• Leverage Meetup Group: Moms, Veg, Food
• Have A Way To Sell Books If You Run Out
The Tip: Do Something Memorable: Picture Perfect
Veg Authorpreneuring: Marketing Basics | Book Marketing For Veg Authors http://www.veganmainstream.com

4. #3 Social Media
What To Do & Getting It Done
• Twitter Alerts: Track “Keyword”
Conversation; Virtual Help Desk
• Facebook: Book Quotes & Cover Image
• LinkedIn: Profile Up-To-Date (Published)
• Pinterest: Board For Each Chapter
The Tip: Secret Word Bonus
Veg Authorpreneuring: Marketing Basics | Book Marketing For Veg Authors http://www.veganmainstream.com

5. #4 Opinion
What To Do & Getting It Done
• Respond To Major News Stories Early &
Often; Position As An Active Voice
• Talk Directly To Respondent: Blog,
Comment On Article/Post & Tweet
• Follow Opposing View News Sources
The Tip: Google Alerts, Twitter List, Google +
Veg Authorpreneuring: Marketing Basics | Book Marketing For Veg Authors http://www.veganmainstream.com

6. #5 Reviews
What To Do & Getting It Done
• Target Amazon Top Reviewers
• Create Live Events: Ask Local Org. To Host
Book Reading/ Book Club /Launch Party
• Create A Place To Post Reviews
The Tip: Pre-Sales Bonus That Includes An Early
Look Or Bonus Chapter
Veg Authorpreneuring: Marketing Basics | Book Marketing For Veg Authors http://www.veganmainstream.com

7. #5 Reviews
What To Do & Getting It Done
• Target Amazon Top Reviewers
• Create Live Events: Ask Local Org. To Host
Book Reading/ Book Club /Launch Party
• Create A Place To Post Reviews
The Tip: Pre-Sales Bonus That Includes An Early
Look Or Bonus Chapter
Veg Authorpreneuring: Marketing Basics | Book Marketing For Veg Authors http://www.veganmainstream.com