1. Penguin
books
|Design
consistency|
Presentation
PowerPoint
slide
titles
1
-‐First
sold
in
1935,
books
for
the
masses
sold
at
Woolworths
for
the
price
at
the
time
they
cost
a
sixpence,
equivalent
to
a
packet
of
cigarettes.
They
were
supposed
to
be
disposable
objects
.
They
were
an
instant
success.
Pleasantly
designed,
easy
to
read
and
accessible.
The
public
loved
them.
In
1935
Allen
Lane
came
up
with
the
concept
of
the
Penguin
paperback,
bringing
out
a
host
of
the
colour-‐coded
titles
that
summer
(orange
for
fiction,
blue
for
biography,
green
for
crime),
with
works
by
Ernest
Hemingway,
André
Maurois
and
Christie
herself
part
of
the
launch
list.
2-‐
Colour
scheme
This
was
to
easily
define
the
genre
and
distinctive
typography.
Penguins
established
a
brand
identity
readers
could
trust
Orange
and
white
=
general
fiction
Green
and
white
=
crime
fiction
Cerise
and
white
=
travel
and
adventure
Dark
blue
and
white
=
biographies
Yellow
and
white
=
miscellaneous
Red
and
white
=
drama
The
rarer
purple
and
white
=
essays
and
belles
lettres
(
a
category
of
writing)and
Grey
and
white
=
world
affairs.
The
colours
made
the
books
seem
collectable,
and
were
aesthetically
pleasing
Penguin
classic
editions
1984
(book)
epitomises
the
genius
of
the
design
(colour
coded
orange
fiction).
It
was
first
published
for
the
mass
market
in
1954,
and
the
first
version
had
the
classic
generic
penguin
look
In
America
the
books
in
colour
looked
like
mini
movie
posters
(i.e.
the
1950s
version
1984).
The
marketing
elements
had
to
go
up
against
other
book
covers
in
the
concession
stands.
A
lot
of
the
book
covers
were
misleading,
the
characters
on
the
front
cover
didn’t
link
to
the
characterisation
by
Orwell,
but
sold
it
to
the
American
public.
1960s
penguin
under
pressure,
they
needed
a
unified
look,
1984s
eye
cover
=
big
brother,
lead
character?
In
the
mid-‐60s
saw
the
rise
of
paintings
for
the
front
covers,
but
they
didn’t
really
relate
to
the
story.
1984
had
3
covers
in
12
years,
these
changing
covers
showed
a
willingness
by
penguin
to
explore
and
experiment
and
to
make
mistakes.
1972
covers
reflected
society
at
that
time.
It
was
the
most
shocking
and
famous
and
iconic
cover,
soviet
fears
etc.
Clockwork
orange
by
David
Pelham,
the
film
was
banned
–
the
cover
was
a
graphic
design
emergency
done
over
night
so
that
they
wouldn’t
miss
the
deadline
of
the
film
2. The
cog
eye
represents
so
much
from
the
book
and
can
be
interpreted
differently,
big
eyes
from
the
drug
laced
milk
he
drinks,
goes
to
jail
and
becomes
a
cog
in
the
state
machine,
eyes
wide
from
being
forced
open
due
to
his
brutal
rehabilitation
scene.
(Maybe
get
photos
from
each
part
of
the
film)
–
1984
-‐
without
the
book
title
or
author
only
on
the
side
–
front
cover
pipework
back
cover
broken
up
to
show
anarchy.
Penguin
books
are
a
mix
of
graphic
designers.
Penguin
shows
its
modern
and
still
relevant
publishing
by
holding
a
competition
for
designers
to
be
the
next
designer
for
the
company
as
well
as
getting
a
job
there.
Would
a
better
choice
have
made
for
a
better
reading
experience
as
well?
It’s
interesting
to
notice
the
frequency
with
which
classic
paintings
by
great
masters,
that
generally
have
nothing
to
do
with
the
novel
they
are
chosen
to
represent,
are
so
often
the
choice
for
cover
designs
–
and
are
an
uncannily
perfect
fit.
Penguin
Classics
is
one
publisher
that
relies
heavily
on
this
technique,
finding
classic
portraits
that
seem
to
perfectly
represent
the
character
in
a
novel.
In
my
opinion,
the
best
book
cover
designs
often
lean
toward
simplicity
and
minimalism.
