Facebook best practises, common beliefs and educated guesses. Typed in February 2013, out of date very soon. By the Digital Marketing Manager of Greenpeace Nordic in Finland.

1. FACEBOOK
best practices,
common beliefs and educated guesses
PS. Typed around 14/2/2013,
out of date very soon. by Veera Juvonen
Digital Marketing Manager
of Greenpeace Nordic in Finland
Twitter: veerajuvonen
veera.juvonen@greenpeace.org
Monday, February 18, 13

2. This is a campaign-specific Facebook
page, run by the campaigner.
Look. How. Popular. It. is.
(20 000+ isn’t half bad in Finland)
facebook.com/ydinvoima
Monday, February 18, 13

3. I bet Finland is the only Greenpeace
office with 18 Facebook admins,
publishing up to 5 status updates a day.
facebook.com/greenpeacesuomi
Monday, February 18, 13

4. It sometimes resembles giving your
drunk friend a chance to post on YOUR
private Facebook account on your
behalf.
Yeah, this is an example of hijacking a
status update. It’s something naughty in
Finnish.
Monday, February 18, 13

5. The most successful Greenpeace office
online is Argentina with 1,1 million fans.
They have one Social Media Manager
posting, 3 times a week.
facebook.com/GreenpeaceArg
Monday, February 18, 13

6. The ever-popular
comparison between
neighbours
Greenpeace Sweden
whooped our ass, but at
least we can race
Denmark!
Monday, February 18, 13

7. But, as one* wise
slidesharer said...
*Thanks for the quote Tara Hunt at http://www.slideshare.net/missrogue/your-social-media-strategy-wont-save-you-2
Monday, February 18, 13

8. Converse!
Monday, February 18, 13

9. Who are you talking with?
It’s alright, the girl
in the pic works for
Greenpeace.
And we can call
that tofu.
Women and men
aged 25-34
Monday, February 18, 13

10. Honey, we need to talk
• REPLY
If you’d ask a question on some company’s
or organization’s Facebook Page and didn’t
get a reply, you wouldn’t bother to write
there ever again, would you? Only maybe to
vent your frustrations?
• ASK
You are having a conversation with
someone, not being interviewed.
Monday, February 18, 13

11. ...and talk
• THANK
Someone just paid
you a compliment.
It’s okay to LIKE it.
Maybe you’d like to
even pay back one?
Mention the persons
name by typing
@name
Monday, February 18, 13

12. No talking behind
someone’s back
• Want some naughty
companies to step
up their game?
Mention their brand
typing @their
facebook page, and
they’ll see what is
being discussed of Volkswagen still accepts dialogue, but
some companies have disabled tagging
them in our wall. their Facebook page in posts. They don’t
want to know.
Monday, February 18, 13

13. Some stuff to avoid
• LIKING YOUR OWN STUFF
Dude. If you say something, and then give it
a thumbs up, it’s rather vain, right? Please
change your identity if you want to like or
comment as an individual. Here’s how:
Monday, February 18, 13

14. More stuff to avoid
• BEING SARCASTIC
It works between friends, rarely with
people who are just getting to know you.
It NEVER really works when doing
customer service. Rather kill the
complaints with kindness.
Monday, February 18, 13

15. THEORY
of a perfect Facebook
status update
Monday, February 18, 13

16. THE PERFECT FACEBOOK
UPDATE: IMAGE
The intelligence on this slide
is provided by Salesforce. Thanks Jenny!
http://www.slideshare.net/Salesforce/
the-perfect-facebook-post-by-jennydburnham
Monday, February 18, 13

17. PRACTISE
of a perfect Facebook
status update
Monday, February 18, 13

18. This random page has 7 000+ people
liking it, but the image has been shared
25 000+ times. Quadrupling is nice...
Success factors: A photo with text in it,
funny, timely (horse-meat found in Findus
groceries), and fluffy animals, all in one!
Monday, February 18, 13

19. Paying for it when you
can’t get it for free
• Advertising in Facebook:
• Facebook sidebar ads suck
• page posts rock x46 harder
• and the hardest rock is played on mobile
devises.
Stats from 2013 Feb 13th, official explanations available at
http://www.emarketer.com/Article/Facebook-Newsfeed-Ads-Retailers-High-Value-Clicks/1009661
Monday, February 18, 13

20. Our most popular post
But we paid too much (82 eur) for it...
and got comments in random Asian
languages and in Hebrew. Not exactly
our target audience.
Monday, February 18, 13

21. Long story short
• Post big images with text. Add a shortened
link. Fluffy animals still rule.
• DO: Discuss. Ask. Reply. Thank.
• DON’T: like your own stuff or be sarcastic.
PS.
to see how we are performing.
Monday, February 18, 13 Greenpeace green #66CC00