Joomla SEO Overview featuring sh404SEF

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This a Joomla SEO overview presented to Joomla User Group SORO in Denmark on 6-Mar-2013 and features the Joomla 3 version of sh404SEF.

Technologie

@VicDrover

thingdigital
sustainable open source

Joomla URLs
Native URL
index.php?option=com_content&id=7&view=blog&Itemid=398

SEF URL
site-map/articles/parameters.html

thingdigital

Joomla URLs

Every page load
generates a fresh URL

thingdigital

Menus control URL building
Main Menu

∟ Site Map (Category Blog)

∟ Articles (Category Blog)

∟ Options (Article)

thingdigital

Duplicate URLs

parental: parameters.html

child: using-joomla/parameters.html

child of child: site-map/articles/parameters.html

thingdigital

ranking factor dilution

total importance
= importance/URL
# of duplicate URLs

thingdigital

native URL request

build SEF URL check DB for URL

Build SEF URL

Joomla sh404SEF
thingdigital

One URL to rule them all

URL 1
URL 2
URL 3 Main URL
...
URL X

thingdigital

Printing, searching & tracking
options/Print.html options.pdf

options.html

options.html&highlight options.html&utm_source...

thingdigital

HEAD : rel=”canonical”
<link rel="canonical" href="http://www.example.com/" />

seomoz.org
thingdigital

Solves these problems and more to

MAXIMIZE YOUR SEO
thingdigital

Installation

choose HTACCESS vs. index.php mode
thingdigital

LIVE DEMO

URL Editing
404 Manager
Titles & Meta Manager

thingdigital

Tip #2 - extensions
sh404SEF > sh404SEF Configuration button > By Component tab

thingdigital

Tip #3 - trial and error
NEVER purge the URLs on a production site

thingdigital

Tip #4 - big site, crap hosting
sh404SEF > sh404SEF Configuration button > Advanced tab

thingdigital

Tip #5 - aliases
sh404SEF > URL Manager > Edit URL > Aliases tab

thingdigital

Product Page: anything-digital.com/3w

Purchase, $39: anything-digital.com/9f

Video, youtube.com/watch?v=GULJPP_r2Hw

@VicDrover thingdigital

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Joomla SEO Overview featuring sh404SEF

1. @VicDrover thingdigital sustainable open source

2. Fixing Joomla’s SEO problem(s)

3. thingdigital

4. Joomla URLs Native URL index.php?option=com_content&id=7&view=blog&Itemid=398 SEF URL site-map/articles/parameters.html thingdigital

5. Joomla URLs Every page load generates a fresh URL thingdigital

6. Menus control URL building Main Menu ∟ Site Map (Category Blog) ∟ Articles (Category Blog) ∟ Options (Article) thingdigital

7. Duplicate URLs parental: parameters.html child: using-joomla/parameters.html child of child: site-map/articles/parameters.html thingdigital

8. ranking factor dilution total importance = importance/URL # of duplicate URLs thingdigital

9. sh404SEF is different thingdigital

10. bit.ly/sh404sef-soro thingdigital

11. native URL request build SEF URL check DB for URL Build SEF URL Joomla sh404SEF thingdigital

12. One URL to rule them all URL 1 URL 2 URL 3 Main URL ... URL X thingdigital

13. Printing, searching & tracking options/Print.html options.pdf options.html options.html&highlight options.html&utm_source... thingdigital

14. HEAD : rel=”canonical” <link rel="canonical" href="http://www.example.com/" /> seomoz.org thingdigital

15. Solves these problems and more to MAXIMIZE YOUR SEO thingdigital

16. Installation choose HTACCESS vs. index.php mode thingdigital

17. Main config thingdigital

18. Main config thingdigital

19. Advanced config thingdigital

20. Advanced config 2 thingdigital

21. Extensions config 1 thingdigital

22. Extensions config 2 thingdigital

23. SEO config thingdigital

24. Social SEO config thingdigital

25. Analytics config thingdigital

26. Security config 1 thingdigital

27. Security config 2 thingdigital

28. Security config 3 thingdigital

29. Usage - URL Manager thingdigital

30. Usage - URL Manager thingdigital

31. LIVE DEMO URL Editing 404 Manager Titles & Meta Manager thingdigital

32. Tips thingdigital

33. Tip #1 - module issues thingdigital

34. Tip #2 - extensions sh404SEF > sh404SEF Configuration button > By Component tab thingdigital

35. Tip #3 - trial and error NEVER purge the URLs on a production site thingdigital

36. Tip #4 - big site, crap hosting sh404SEF > sh404SEF Configuration button > Advanced tab thingdigital

37. Tip #5 - aliases sh404SEF > URL Manager > Edit URL > Aliases tab thingdigital

38. Tip #6 - language bug thingdigital

39. Tip #7 - Custom 404 page thingdigital

40. Product Page: anything-digital.com/3w Purchase, $39: anything-digital.com/9f Video, youtube.com/watch?v=GULJPP_r2Hw @VicDrover thingdigital

Joomla SEO Overview featuring sh404SEF

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