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The YouTube User Experience

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Vasia Dimitropoulou
Vasia Dimitropoulou
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The Online User Experience YOU TUBE.COM
Global Assessment ,[object Object],[object Object]
Diversified results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Global Assessment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Global Assessment cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A really big challenge ,[object Object],[object Object],[object Object]
Users express their opinion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
YouTube listens Some of the recent changes: - Streamlined look and functionality -- the video is the star   - New "next up" video list:   YT gets smarter about queuing up other videos for the user to watch taking into  consideration how the latter found a video.  - Description and stats areas united - Cleaned up actions bar   - Simplified binary ratings:   YT moved towards a simpler "Like / Don't Like" model.   - New player sizing and video quality controls - Search results within the page - More prominent channel/subscriber placement Source Youtube blog
YouTube user experience in 2011 ,[object Object],[object Object],[object Object],[object Object]
Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Best Practices cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Worst Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
New Features ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online User Experience drives customer retention rather than new customer acquisition!
THANK YOU  

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The YouTube User Experience

  • 1. The Online User Experience YOU TUBE.COM
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  • 8. YouTube listens Some of the recent changes: - Streamlined look and functionality -- the video is the star   - New "next up" video list:   YT gets smarter about queuing up other videos for the user to watch taking into  consideration how the latter found a video.  - Description and stats areas united - Cleaned up actions bar   - Simplified binary ratings:   YT moved towards a simpler "Like / Don't Like" model.   - New player sizing and video quality controls - Search results within the page - More prominent channel/subscriber placement Source Youtube blog
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  • 14. Online User Experience drives customer retention rather than new customer acquisition!