The difference between B2B and B2C online community are examined in this presentation by Vanessa DiMauro. Most models in the media are focused on B2C communities but there are different goals, returns and objectives in B2B communities. Best practices are discussed on B2B community.

1. The difference between B2B and B2C community Vanessa DiMauro CEO Leader Networks www.leadernetworks.com v

3. Three general community models B2B B2C Hybrid Select, narrow target audience Acceptance criteria Protected dialog Managed topical agenda Sponsor supported and sometimes member fees Open call, all interested Member directed Public forum Big bang Ad generated support Tiered membership Consensus/Trend driven Public forum w/ private area Thought leadership (responsive) Hybrid Revenues

12. B2B community business model in action Member has an idea Member seeks advice Member evaluates options Member expands network Member aligns with brand Goes to discussions Uses answers features Requests a review, participates in buying experience, purchases additional services Showcases thought leadership in profile, subscription renewal create value get benefit