Weitere ähnliche Inhalte Mehr von VDC Research Group (9) Kürzlich hochgeladen (20) Tracking & Tracing the 2012 Barcode Solutions Market1. AutoID & Transaction Automation Practice
Richa Gupta – Analyst
WEBCAST
2012 Barcode Predictions
November 2011
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2. Recording Available
A full audio recording is available for download at:
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Industrial Automation & Control Embedded Software & Tools Emerging Technologies
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methodologies to VDC’s large and continuously refreshed datasets.
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6. Today’s Speaker
Richa Gupta
Analyst
Richa has worked as an Associate Research Manager in the Customer Satisfaction Management
and Measurement (CSMM) division at IMRB International, Mumbai. Her stint there involved work on
Customer and Channel Partner Satisfaction studies, Customer Relationship Assessment (CRA)
and Customer Transaction Assessment (CTA) for one of India’s largest telecom service providers.
During the course of her MBA, she took up a 4-month Internship at a salon chain wherein she was
instrumental in designing the Operational Audit format along with being an integral part of the team
that set up the software module for achieving operational standardization.
Richa has a degree in Computer Engineering from the University of Pune, India and holds an
MBA in Retail Management from NMIMS, Mumbai, India.
For complimentary insights and marketing data:
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© 2011 VDC Research Webcast
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7. Today’s Agenda
Barcode Market Overview
Market Overview
› Barcode Printers
› Barcode Scanners
› Barcode Software Solutions
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8. Barcode Market Overview
Expect slowed growth, more convergence, extended application support
Measured barcode solutions market growth
Global economic volatility in 2011 has contributed to slower-than-expected growth in the AIDC market
Continued extension of refresh cycles
Intensified competition from suppliers in APAC, particularly in the Barcode Printers market
Growth in 2012 slower than previously thought
Margin constraints, budget reductions, slowed deployments
Slower growth noted in applications with mature infrastructure
Enterprises with broader AIDC adoption strategies don’t anticipate any significant budget decreases
Enterprise end-users across vertical market segments are looking to leverage the
capabilities of some or all of the following AIDC solutions: Barcode, RFID, RTLS and NFC
Technology convergence expected to become core strategy
Enhance visibility, establish migration path
Software platforms as key differentiator
Increased demand for seamless integration, multi-application support
Strategic partnerships with the ISV community
© 2011 VDC Research Webcast
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9. Global Barcode Printers Market
Changing regional dynamics in the barcode printers space
Global Barcode Printer Revenues Suppliers to continue experiencing
2010 = $1,862.9 Million
significant opportunity in the
Asian market :
Infrastructure development
$1,000 Increased globalization
$800
Extensive usage of Dealer / Distributor model
Key Printer Technology Trends
$600
Low cost desktop grows, mid-range contracts
$400 Migration from Thermal Transfer to Direct
Thermal – due to thermal transfer ribbon shortage
$200
Ribbon Save Technology – to reduce
consumables-related expenses
Smart printers
© 2011 VDC Research Webcast
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10. Global Barcode Scanners Market
End-user enterprises increasingly supplementing existing barcode scanning infrastructure with imagers
Global Barcode Scanner Revenues Regional Highlights
Segmented by Form Factor
2010 = $1,745.3 Million Continued migration to imaging platform with a
significant increase in 2D adoption in the US
Significant adoption of linear imaging in
emerging SA markets
$1,200 Developing economies in Eastern Europe
driving growth for linear imagers and laser
$1,000 scanners
$800 Increased globalization and infrastructure
development in APAC
$600
Technology Trends
$400
Mobility becoming more critical in more
$200 markets
$0
Continued influx of consumer devices
“On screen” barcodes
Imagers, particularly 2D, will be increasingly
leveraged as a platform technology
2D application development
© 2011 VDC Research Webcast
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11. Global Barcode Software Solutions Market
Increasing end-user consideration toward software investment driven by need to extend technology platform
2011 AIDC End-User Data Barcode Software Solutions Market
(Average Barcode Software Budget)
N=121 Growth Drivers
$50
Compliance (government, industry, consumer)
Competitive differentiator in increasingly
commoditized barcode hardware marketplace
$40
Increased demand for device management
solutions
Budgets in ‘000s USD
$30 Multi-application support / more robust
platforms
Technology convergence
$20
Primary Software Types
Barcode Label Generation
$10
Remote Device Management
2D Imaging Applications
$0
Software Budget
© 2011 VDC Research Webcast
AutoID & Transaction Automation
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12. Thank You for Attending this VDC Webcast
For more information please contact:
Richa Gupta – Analyst, AutoID & Transaction Automation
rgupta@vdcresearch.com | 508.653.9000 x131
Andrew Nathanson – Vice President
andrewn@vdcresearch.com | 508.653.9000 x148
Sherrie Nankin – Account Director
snankin@vdcresearch.com | 508.653.9000 x119
For complimentary insights and marketing data:
http://blog.vdcresearch.com/autoid
© 2011 VDC Research Webcast
AutoID & Transaction Automation
vdcresearch.com
Hinweis der Redaktion VDC Research Group (VDC) provides exceptionally detailed direct-contact primary market research and consulting services to many of the world's largest technology suppliers, innovative start-ups and leading investors. The firm is organized around six practices, each with its own focused area of coverage, but all committed to the firm’s core philosophy. This philosophy is applied in our syndicated research and in the wide variety of other services we provide to meet our clients specific tactical and strategic decision support needs. All of our services are built on a foundation of highly skilled professionals applying robust methodologies to VDC’s large and continuously refreshed datasets. broad adoption, scaling, decreased piloting, increased integration with legacy, more attractive price/performance levels and ROIs, Significant scale occurring in a diversity of applications, including:Item-level tracking in RetailTicketing in TransportationContactless payment broad adoption, scaling, decreased piloting, increased integration with legacy, more attractive price/performance levels and ROIs, Significant scale occurring in a diversity of applications, including:Item-level tracking in RetailTicketing in TransportationContactless payment