1. Test, Re-test And Test Again
New techniques and
technologies for
testing ideas to
achieve new product
success
1

2. Today’s
Speakers
Mike Stevens
Daniel Alexander-Head
2

3. Today’s Webinar
Part 1 Part 2
Development Needs Today Methods Of Testing
3

4. The Consumer ’s
Conundrum

5. 5

6. Early Stage Concept Development And Build
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7. The Need For Speed
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8. A Brief History Of Concept Testing
Methods
Intercept CATI Central Location
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9. The Online Access Panel
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10. The MROC
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11. The Community Panel
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12. The Left-Of-Field – Predictive Markets

13. Who Are We Listening to?
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14. MROC Access Panel
Market
Communit
y Panel
Your
Customers
Predictiv
e
Markets
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15. MROCs
Access Panels
Community Panels
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16. MROC Case Study
Personal Care
Preparation Week1 Week 2 Week 3
• Homework: • Exploration • Initial • Revised
scrapbook of bathtime concept concept
and photo indulgence response response
upload
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17. Access Panel Case Study
Mobile Telecoms
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18. Community Panel Case Study
Alcoholic Drinks
2pm - 5pm 7pm 6am - 7am
Concepts Survey Extraction of
drafted in launches basic outputs: KPI
workshop to targeted measures /
Day 1 segments verbatims
6pm 7pm - 6am 8am
Concepts Fieldwork Results
uploaded window presented
into survey back to
start
workshop
Day 2
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19. Q&A
To view this presentation again, please go to:
www.vcu.visioncritical.com
Mike Stevens Daniel Alexander-Head
+44 207 633 2992 +1 778 373 0485
mike.stevens@visioncritical.com daniel.alexander-head@visioncritical.com