SlideShare ist ein Scribd-Unternehmen logo
1 von 124
A Report on San Fernando’s Graffiti
overview

Talking Points

•   Study Area

•   San Fernando Vandalism 101

•   Local Observations on Why It Happens

•   Community Experiences: Photojournalism

•   City Response

•   Strategies Towards Addressing the Problem

•   Discussion
Study Area
Study Area
study area

Why this Area




                sanfernandograffitireport
study area

Why this Area

•   Area of largest foot traffic in
    the city and/or pedestrians




                                      sanfernandograffitireport
study area

Why this Area

•   Area of largest foot traffic in
    the city and/or pedestrians



•   Aligned with city’s
    redevelopment zone




                                      sanfernandograffitireport
study area

Why this Area

•   Area of largest foot traffic in
    the city and/or pedestrians



•   Aligned with city’s
    redevelopment zone



•   The region with substantial
    empty/dead space



                                      sanfernandograffitireport
study area

Key Destination Points in Area




                                 sanfernandograffitireport
study area

Key Destination Points in Area
•   San Fernando Mall




                                 sanfernandograffitireport
study area

Key Destination Points in Area
•   San Fernando Mall

•   Specific Corridors Overlay:
    Site of Future Development




                                  sanfernandograffitireport
study area

Key Destination Points in Area
•   San Fernando Mall

•   Specific Corridors Overlay:
    Site of Future Development

•   City Hall




                                  sanfernandograffitireport
study area

Key Destination Points in Area
•   San Fernando Mall

•   Specific Corridors Overlay:
    Site of Future Development

•   City Hall

•   City Owned Lots: Future
    Housing




                                  sanfernandograffitireport
study area

Key Destination Points in Area
•   San Fernando Mall

•   Specific Corridors Overlay:
    Site of Future Development

•   City Hall

•   City Owned Lots: Future
    Housing

•   St. Ferninand’s Parish




                                  sanfernandograffitireport
study area

Key Destination Points in Area
•   San Fernando Mall

•   Specific Corridors Overlay:
    Site of Future Development

•   City Hall

•   City Owned Lots: Future
    Housing

•   St. Ferninand’s Parish

•   City Museum



                                  sanfernandograffitireport
study area

Key Destination Points in Area
•   San Fernando Mall

•   Specific Corridors Overlay:
    Site of Future Development

•   City Hall

•   City Owned Lots: Future
    Housing

•   St. Ferninand’s Parish

•   City Museum

•   Lopez Adobe House

                                  sanfernandograffitireport
study area

Method of Research




                     Verizon property on Hollister

                     sanfernandograffitireport
study area

Method of Research
•   Utilized Property
    Management Data




                        Verizon property on Hollister

                        sanfernandograffitireport
study area

Method of Research
•   Utilized Property
    Management Data

•   Conducted interviews with locals
    affected by vandalism




                                       Verizon property on Hollister

                                       sanfernandograffitireport
study area

Method of Research
•   Utilized Property
    Management Data

•   Conducted interviews with locals
    affected by vandalism


•   Attended City of San Fernando
    Graffiti Ordinance Meetings (2)
    in October and March


                                       Verizon property on Hollister

                                       sanfernandograffitireport
study area

Method of Research
•   Utilized Property
    Management Data

•   Conducted interviews with locals
    affected by vandalism


•   Attended City of San Fernando
    Graffiti Ordinance Meetings (2)
    in October and March


•   Became a pedestrian
                                       Verizon property on Hollister

                                       sanfernandograffitireport
Vandalism 101
common typologies in San Fernando




   spraypaint       marker (streak)        broken window




    etching              labels              more creative
                                      sanfernandograffitireport
Vandalism 101

devices for vandalism




    mean                          etching
    streak                        cream
    marker

                        sanfernandograffitireport
Vandalism 101

devices for vandalism




    mean                                  etching
                        spray
    streak                                cream
                        paint
    marker

                                sanfernandograffitireport
Vandalism 101

removal costs per item: one property manager’s experience in 2007




                                         sanfernandograffitireport
Vandalism 101

removal costs per item: one property manager’s experience in 2007




                                            $0 to hundreds
                                         sanfernandograffitireport
Vandalism 101

removal costs per item: one property manager’s experience in 2007




                                                              $0 to thousands
                                            $0 to hundreds
                                         sanfernandograffitireport
Vandalism 101

removal costs per item: one property manager’s experience in 2007




                                                                                $0 to 10 thousands
                                                              $0 to thousands
                                            $0 to hundreds
                                         sanfernandograffitireport
Vandalism 101

Random Sample of Vandalism Cost over a Year
Vandalism 101

Random Sample of Vandalism Cost over a Year
Vandalism 101

Random Sample of Vandalism Cost over a Year
Vandalism 101

Random Sample of Vandalism Cost over a Year
Vandalism 101

Random Sample of Vandalism Cost over a Year
Vandalism 101

Random Sample of Vandalism Cost over a Year
Vandalism 101

Random Sample of Vandalism Cost over a Year




                      The vandalism damage for one
                      San Fernando property alone
                      summed $5,000+ in 2007.
Vandalism 101

Random Sample of Vandalism Cost over a Year




                      The vandalism damage for one
                      San Fernando property alone
                      summed $5,000+ in 2007.
Vandalism 101

Vandalism Costs to Business vs. City’s Budget




•   Estimated Potential Cost if all Properties Spent
    $5,000 a yr all Properties in Study area=     + $200,000


•   Graffiti Abatement Allocation from General Fund for city in
    2007-2008 City Budget=       $245,371


                                              sanfernandograffitireport
Vandalism 101

Vandalism Costs to Business vs. City’s Budget

•   Cost of One Sampled Property in Study Area
    = $5,000 - $6,000 range



•   Estimated Potential Cost if all Properties Spent
    $5,000 a yr all Properties in Study area=     + $200,000


•   Graffiti Abatement Allocation from General Fund for city in
    2007-2008 City Budget=       $245,371


                                              sanfernandograffitireport
Vandalism Costs: In Geographic Terms
Vandalism Costs: In Geographic Terms



                                       Allocated from
                                       General Fund to
                                       deal with graffiti in
                                       the entire city:
                                       $245,000
Vandalism Costs: In Geographic Terms



                                        Allocated from
                                        General Fund to
                                        deal with graffiti in
                                        the entire city:
                                        $245,000




                                       Yearly estimated
                                       costs by businesses
                                       to deal with
                                       vandalism:
                                       $200,000+
Vandalism Costs: In Geographic Terms



                                        Allocated from
                                        General Fund to
                                        deal with graffiti in
                                        the entire city:
                                        $245,000

                                        66,908,160 sq.ft



                                       Yearly estimated
                                       costs by businesses
                                       to deal with
                                       vandalism:
                                       $200,000+
Vandalism Costs: In Geographic Terms



                                        Allocated from
                                        General Fund to
                                        deal with graffiti in
                                        the entire city:
                                        $245,000

                                        66,908,160 sq.ft



                                       Yearly estimated
                                       costs by businesses
                                       to deal with
                                       vandalism:
                                       $200,000+
                                       8,136,198 sq.ft (est.) or
                                       12% of the city’s area
Observations




Why does this happen to our local buildings?




                               sanfernandograffitireport
Observations




Why does this happen to our local buildings?




                               sanfernandograffitireport
Observation 1
Empty & Bland Spaces = Canvasses




                             keepingsanfernandoclean
Observation 1
Empty & Bland Spaces = Canvasses




                             keepingsanfernandoclean
Observation 2

Does City Property Graffiti Problem Augments Situation?




                                         sanfernandograffitireport
Observation 2

Does City Property Graffiti Problem Augments Situation?




                                         sanfernandograffitireport
Observation 2

Does City Property Graffiti Problem Augments Situation?




                                         sanfernandograffitireport
Observation 2

Does City Property Graffiti Problem Augments Situation?




                                         sanfernandograffitireport
Observation 2

Does City Property Graffiti Problem Augments Situation?




                                         sanfernandograffitireport
Observation 2

Does City Property Graffiti Problem Augments Situation?




                                         sanfernandograffitireport
Observation 2

Does City Property Graffiti Problem Augments Situation?




                                         sanfernandograffitireport
Observation 2

Does City Property Graffiti Problem Augments Situation?




                                         sanfernandograffitireport
Observation 2

Does City Property Graffiti Problem Augments Situation?




                                         sanfernandograffitireport
Observation 2

Does City Property Graffiti Problem Augments Situation?




                                         sanfernandograffitireport
Observation 2

Does City Property Graffiti Problem Augments Situation?




                                         sanfernandograffitireport
Observation 2: Example
Observation 2: Example
Observation 2: Example
Observation 2: Example
Community Observations




There is a relationship between the maintenance of
  city property and the incidents of vandalism on
                   private property
Businessman Perspective




   stakeholder speaks out on the cost of staying local




                                      sanfernandograffitireport
sanfernandograffitireport
Janitorial Perspective




        stakeholder speaks out on lack of vigilance




                                     sanfernandograffitireport
sanfernandograffitireport
Lifelong resident and local business owner perspective




                                      sanfernandograffitireport
sanfernandograffitireport
City Response

Common Themes from Documentaries




                            sanfernandograffitireport
City Response

Common Themes from Documentaries
•   Graffiti is removed almost immediately, depending on the
    cost + type




                                              sanfernandograffitireport
City Response

Common Themes from Documentaries
•   Graffiti is removed almost immediately, depending on the
    cost + type

•   Sense of lack of accountability or city response to their own
    problems




                                               sanfernandograffitireport
City Response

Common Themes from Documentaries
•   Graffiti is removed almost immediately, depending on the
    cost + type

•   Sense of lack of accountability or city response to their own
    problems

•   Other quality of life issues stimulate graffiti




                                                      sanfernandograffitireport
City Response

Common Themes from Documentaries
•   Graffiti is removed almost immediately, depending on the
    cost + type

•   Sense of lack of accountability or city response to their own
    problems

•   Other quality of life issues stimulate graffiti

•   Deterrence doesn’t really stop those tagging in the community




                                                      sanfernandograffitireport
City Response

Common Themes from Documentaries
•   Graffiti is removed almost immediately, depending on the
    cost + type

•   Sense of lack of accountability or city response to their own
    problems

•   Other quality of life issues stimulate graffiti

•   Deterrence doesn’t really stop those tagging in the community

•   Need for More Vigilance




                                                      sanfernandograffitireport
City Response

Common Themes from Documentaries
•   Graffiti is removed almost immediately, depending on the
    cost + type

•   Sense of lack of accountability or city response to their own
    problems

•   Other quality of life issues stimulate graffiti

•   Deterrence doesn’t really stop those tagging in the community

•   Need for More Vigilance

•   Opportunities exist for collaboration

                                                      sanfernandograffitireport
Responses and Perspectives

    Community Views                                                                  City
•    They remove vandalism almost              •            Will force property owners to
     immediately, depending on the cost                immediately remove the vandalism
                                                                                 (72 hrs)

•    Sense of lack of accountability or
                                                   •         Business owner’s can opt into a
     city response to the vandalism                          program to have city contracted
     issue                                                      vendor to remove vandalism

•    Inter-relation between other quality          •        Mandate that businesses make
     of life issues and graffiti                                changes to their property if
                                                           vandalized more than five times.
•    Deterrence doesn’t really work
                                                   •           Increase penalties against
                                                                  taggers as a method of
•    Need for More Vigilance
                                                                              deterrence

•    Opportunities to Collaborate                  •             Enhance public outreach,
                                                                    including the schools

                                                       sanfernandograffitireport
Responses and Perspectives

    Community Views                                                                  City
•    They remove vandalism almost              •            Will force property owners to
     immediately, depending on the cost                immediately remove the vandalism
                                                                                 (72 hrs)

•    Sense of lack of accountability or
                                                   •         Business owner’s can opt into a
     city response to the vandalism                          program to have city contracted
     issue                                                      vendor to remove vandalism

•    Inter-relation between other quality          •        Mandate that businesses make
     of life issues and graffiti                                changes to their property if
                                                           vandalized more than five times.
•    Deterrence doesn’t really work
                                                   •           Increase penalties against
                                                                  taggers as a method of
•    Need for More Vigilance
                                                                              deterrence

•    Opportunities to Collaborate                  •             Enhance public outreach,
                                                                    including the schools

                                                       sanfernandograffitireport
city response

Interview w/ City Dept.




                          sanfernandograffitireport
city response

    Interview w/ City Dept.
•    Very little incidents of prosecution and arrests, 4 since 2004




                                                   sanfernandograffitireport
city response

    Interview w/ City Dept.
•    Very little incidents of prosecution and arrests, 4 since 2004

•    Lack of reporting city property incidents to 1-800-794-7384 (hotline) by
     the community




                                                    sanfernandograffitireport
city response

    Interview w/ City Dept.
•    Very little incidents of prosecution and arrests, 4 since 2004

•    Lack of reporting city property incidents to 1-800-794-7384 (hotline) by
     the community

•    Very time consuming and expensive to proactively inspect every public
     area for graffiti. They on the community to report incidents




                                                    sanfernandograffitireport
city response

    Interview w/ City Dept.
•    Very little incidents of prosecution and arrests, 4 since 2004

•    Lack of reporting city property incidents to 1-800-794-7384 (hotline) by
     the community

•    Very time consuming and expensive to proactively inspect every public
     area for graffiti. They on the community to report incidents

•    They have spent over $300,000+ on graffiti clean up




                                                    sanfernandograffitireport
city response

    Interview w/ City Dept.
•    Very little incidents of prosecution and arrests, 4 since 2004

•    Lack of reporting city property incidents to 1-800-794-7384 (hotline) by
     the community

•    Very time consuming and expensive to proactively inspect every public
     area for graffiti. They on the community to report incidents

•    They have spent over $300,000+ on graffiti clean up

•    6,000+ incidents removed from city property since 2004




                                                    sanfernandograffitireport
city response

    Interview w/ City Dept.
•    Very little incidents of prosecution and arrests, 4 since 2004

•    Lack of reporting city property incidents to 1-800-794-7384 (hotline) by
     the community

•    Very time consuming and expensive to proactively inspect every public
     area for graffiti. They on the community to report incidents

•    They have spent over $300,000+ on graffiti clean up

•    6,000+ incidents removed from city property since 2004

•    8% of General Fund spent just on graffiti= Less money on trees and
     sidewalk maintenance


                                                    sanfernandograffitireport
mitigation strategies

Some Community Wide Ideas




                            sanfernandograffitireport
mitigation strategies

Some Community Wide Ideas
•   Create public accessible database
    & share vandal information




                                        sanfernandograffitireport
mitigation strategies

Some Community Wide Ideas
•   Create public accessible database
    & share vandal information

•   Increase community art and/
    or beautification




                                        sanfernandograffitireport
mitigation strategies

Some Community Wide Ideas
•   Create public accessible database
    & share vandal information

•   Increase community art and/
    or beautification

•   Augment policing efforts




                                        sanfernandograffitireport
mitigation strategies

Some Community Wide Ideas
•   Create public accessible database
    & share vandal information

•   Increase community art and/
    or beautification

•   Augment policing efforts

•   More community outreach and
    partnerships




                                        sanfernandograffitireport
mitigation strategies

Some Community Wide Ideas
•   Create public accessible database
    & share vandal information

•   Increase community art and/
    or beautification

•   Augment policing efforts

•   More community outreach and
    partnerships

•   Equally enforce other quality of
    life issues: City Museum Example

                                        sanfernandograffitireport
solutions
Museum Graffiti Over Time
solutions
Museum Graffiti Over Time
solutions
Museum Graffiti Over Time
mitigation strategies

Policing and Community Task force: Examples




                                sanfernandograffitireport
mitigation strategies

Policing and Community Task force: Examples
•   Dedicate patrol car to core business district: takes approximately 40 min to
    circulate (15mph +/-), or 36 trips in 24 HR period




                                                        sanfernandograffitireport
mitigation strategies

Policing and Community Task force: Examples
•   Dedicate patrol car to core business district: takes approximately 40 min to
    circulate (15mph +/-), or 36 trips in 24 HR period


•   If the City is becoming more pedestrian friendly, then perhaps our
    approaches to policing should as well: Foot / Bicycle Officers




                                                        sanfernandograffitireport
mitigation strategies

Policing and Community Task force: Examples
•   Dedicate patrol car to core business district: takes approximately 40 min to
    circulate (15mph +/-), or 36 trips in 24 HR period


•   If the City is becoming more pedestrian friendly, then perhaps our
    approaches to policing should as well: Foot / Bicycle Officers

•   Create local graffiti task force




                                                        sanfernandograffitireport
mitigation strategies

Policing and Community Task force: Examples
•   Dedicate patrol car to core business district: takes approximately 40 min to
    circulate (15mph +/-), or 36 trips in 24 HR period


•   If the City is becoming more pedestrian friendly, then perhaps our
    approaches to policing should as well: Foot / Bicycle Officers

•   Create local graffiti task force

•   LA Councilmember Dennis Zine’s People Organized for Safe Secure Environment
    (POSSE) deputizes citizens, and works with LAPD to carry out weekly graffiti stings




                                                         sanfernandograffitireport
mitigation strategies

Policing and Community Task force: Examples
•   Dedicate patrol car to core business district: takes approximately 40 min to
    circulate (15mph +/-), or 36 trips in 24 HR period


•   If the City is becoming more pedestrian friendly, then perhaps our
    approaches to policing should as well: Foot / Bicycle Officers

•   Create local graffiti task force

•   LA Councilmember Dennis Zine’s People Organized for Safe Secure Environment
    (POSSE) deputizes citizens, and works with LAPD to carry out weekly graffiti stings

•   Moorpark Citizen Academy: trains citizens to assist in preventing and solving
    crime


                                                          sanfernandograffitireport
solutions elsewhere
Ventura County Citizen Academies




                                   keepingsanfernandoclean
mitigation strategies: GPS technology

City Pico Rivera: Interview with Eric Johnson, Public Works Dept.




                                         keepingsanfernandoclean
mitigation strategies: GPS technology

City Pico Rivera: Interview with Eric Johnson, Public Works Dept.


•   Arrests have gone up & the amount of graffiti has decreased since
    implementation of Graffiti Taskforce




                                                       keepingsanfernandoclean
mitigation strategies: GPS technology

City Pico Rivera: Interview with Eric Johnson, Public Works Dept.


•   Arrests have gone up & the amount of graffiti has decreased since
    implementation of Graffiti Taskforce



•   Multi-agency/dept. coordination (Prosecutor, Sheriff Dept., Public Works
    and Technology)




                                                          keepingsanfernandoclean
mitigation strategies: GPS technology

City Pico Rivera: Interview with Eric Johnson, Public Works Dept.


•   Arrests have gone up & the amount of graffiti has decreased since
    implementation of Graffiti Taskforce



•   Multi-agency/dept. coordination (Prosecutor, Sheriff Dept., Public Works
    and Technology)


•   GPS System used to track, arrest, and prosecute graffiti vandals




                                                          keepingsanfernandoclean
mitigation strategies: GPS technology

City Pico Rivera: Interview with Eric Johnson, Public Works Dept.


•   Arrests have gone up & the amount of graffiti has decreased since
    implementation of Graffiti Taskforce



•   Multi-agency/dept. coordination (Prosecutor, Sheriff Dept., Public Works
    and Technology)


•   GPS System used to track, arrest, and prosecute graffiti vandals



•   System has paid for itself ($18,000 annually) with all the the restitution fees
    they have collected from prosecutions


                                                            keepingsanfernandoclean
solutions elsewhere: technology and pedestrian patrol

City of Montebello: Combating vandalism is on new Chief of
Police’s agenda




                                       keepingsanfernandoclean
solutions elsewhere: technology and pedestrian patrol

City of Montebello: Combating vandalism is on new Chief of
Police’s agenda


•   Montebello Police Department is adding bicycle units




                                        keepingsanfernandoclean
solutions elsewhere: technology and pedestrian patrol

City of Montebello: Combating vandalism is on new Chief of
Police’s agenda


•   Montebello Police Department is adding bicycle units


•   Close connection between local school and the Police
    Department




                                          keepingsanfernandoclean
solutions elsewhere: technology and pedestrian patrol

City of Montebello: Combating vandalism is on new Chief of
Police’s agenda


•   Montebello Police Department is adding bicycle units


•   Close connection between local school and the Police
    Department


•   Citizen patrol volunteers to man the camera system



                                          keepingsanfernandoclean
simple best practices

Ideas for Businesses to Deter




                                sanfernandograffitireport
simple best practices

Ideas for Businesses to Deter

•   Control access points: place trash dumpsters away from wall, and
    don’t park freight vehicles against wall




                                              sanfernandograffitireport
simple best practices

Ideas for Businesses to Deter

•   Control access points: place trash dumpsters away from wall, and
    don’t park freight vehicles against wall

•   Use vegetation as a defensive
    mechanism on walls




                                              sanfernandograffitireport
simple best practices

Ideas for Businesses to Deter

•   Control access points: place trash dumpsters away from wall, and
    don’t park freight vehicles against wall

•   Use vegetation as a defensive
    mechanism on walls

•   Improve lighting




                                              sanfernandograffitireport
simple best practices

Ideas for Businesses to Deter

•   Control access points: place trash dumpsters away from wall, and
    don’t park freight vehicles against wall

•   Use vegetation as a defensive
    mechanism on walls

•   Improve lighting

•   Upkeep landscaping and
    property




                                              sanfernandograffitireport
simple best practices

Ideas for Businesses to Deter

•   Control access points: place trash dumpsters away from wall, and
    don’t park freight vehicles against wall

•   Use vegetation as a defensive
    mechanism on walls

•   Improve lighting

•   Upkeep landscaping and
    property

•   Report public graffiti as well


                                              sanfernandograffitireport
Discussion

Weitere ähnliche Inhalte

Empfohlen

How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at WorkGetSmarter
 

Empfohlen (20)

How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 

Report on San Fernando's Graffiti Epidemic

  • 1. A Report on San Fernando’s Graffiti
  • 2. overview Talking Points • Study Area • San Fernando Vandalism 101 • Local Observations on Why It Happens • Community Experiences: Photojournalism • City Response • Strategies Towards Addressing the Problem • Discussion
  • 5. study area Why this Area sanfernandograffitireport
  • 6. study area Why this Area • Area of largest foot traffic in the city and/or pedestrians sanfernandograffitireport
  • 7. study area Why this Area • Area of largest foot traffic in the city and/or pedestrians • Aligned with city’s redevelopment zone sanfernandograffitireport
  • 8. study area Why this Area • Area of largest foot traffic in the city and/or pedestrians • Aligned with city’s redevelopment zone • The region with substantial empty/dead space sanfernandograffitireport
  • 9. study area Key Destination Points in Area sanfernandograffitireport
  • 10. study area Key Destination Points in Area • San Fernando Mall sanfernandograffitireport
  • 11. study area Key Destination Points in Area • San Fernando Mall • Specific Corridors Overlay: Site of Future Development sanfernandograffitireport
  • 12. study area Key Destination Points in Area • San Fernando Mall • Specific Corridors Overlay: Site of Future Development • City Hall sanfernandograffitireport
  • 13. study area Key Destination Points in Area • San Fernando Mall • Specific Corridors Overlay: Site of Future Development • City Hall • City Owned Lots: Future Housing sanfernandograffitireport
  • 14. study area Key Destination Points in Area • San Fernando Mall • Specific Corridors Overlay: Site of Future Development • City Hall • City Owned Lots: Future Housing • St. Ferninand’s Parish sanfernandograffitireport
  • 15. study area Key Destination Points in Area • San Fernando Mall • Specific Corridors Overlay: Site of Future Development • City Hall • City Owned Lots: Future Housing • St. Ferninand’s Parish • City Museum sanfernandograffitireport
  • 16. study area Key Destination Points in Area • San Fernando Mall • Specific Corridors Overlay: Site of Future Development • City Hall • City Owned Lots: Future Housing • St. Ferninand’s Parish • City Museum • Lopez Adobe House sanfernandograffitireport
  • 17. study area Method of Research Verizon property on Hollister sanfernandograffitireport
  • 18. study area Method of Research • Utilized Property Management Data Verizon property on Hollister sanfernandograffitireport
  • 19. study area Method of Research • Utilized Property Management Data • Conducted interviews with locals affected by vandalism Verizon property on Hollister sanfernandograffitireport
  • 20. study area Method of Research • Utilized Property Management Data • Conducted interviews with locals affected by vandalism • Attended City of San Fernando Graffiti Ordinance Meetings (2) in October and March Verizon property on Hollister sanfernandograffitireport
  • 21. study area Method of Research • Utilized Property Management Data • Conducted interviews with locals affected by vandalism • Attended City of San Fernando Graffiti Ordinance Meetings (2) in October and March • Became a pedestrian Verizon property on Hollister sanfernandograffitireport
  • 22. Vandalism 101 common typologies in San Fernando spraypaint marker (streak) broken window etching labels more creative sanfernandograffitireport
  • 23. Vandalism 101 devices for vandalism mean etching streak cream marker sanfernandograffitireport
  • 24. Vandalism 101 devices for vandalism mean etching spray streak cream paint marker sanfernandograffitireport
  • 25. Vandalism 101 removal costs per item: one property manager’s experience in 2007 sanfernandograffitireport
  • 26. Vandalism 101 removal costs per item: one property manager’s experience in 2007 $0 to hundreds sanfernandograffitireport
  • 27. Vandalism 101 removal costs per item: one property manager’s experience in 2007 $0 to thousands $0 to hundreds sanfernandograffitireport
  • 28. Vandalism 101 removal costs per item: one property manager’s experience in 2007 $0 to 10 thousands $0 to thousands $0 to hundreds sanfernandograffitireport
  • 29. Vandalism 101 Random Sample of Vandalism Cost over a Year
  • 30. Vandalism 101 Random Sample of Vandalism Cost over a Year
  • 31. Vandalism 101 Random Sample of Vandalism Cost over a Year
  • 32. Vandalism 101 Random Sample of Vandalism Cost over a Year
  • 33. Vandalism 101 Random Sample of Vandalism Cost over a Year
  • 34. Vandalism 101 Random Sample of Vandalism Cost over a Year
  • 35. Vandalism 101 Random Sample of Vandalism Cost over a Year The vandalism damage for one San Fernando property alone summed $5,000+ in 2007.
  • 36. Vandalism 101 Random Sample of Vandalism Cost over a Year The vandalism damage for one San Fernando property alone summed $5,000+ in 2007.
  • 37. Vandalism 101 Vandalism Costs to Business vs. City’s Budget • Estimated Potential Cost if all Properties Spent $5,000 a yr all Properties in Study area= + $200,000 • Graffiti Abatement Allocation from General Fund for city in 2007-2008 City Budget= $245,371 sanfernandograffitireport
  • 38. Vandalism 101 Vandalism Costs to Business vs. City’s Budget • Cost of One Sampled Property in Study Area = $5,000 - $6,000 range • Estimated Potential Cost if all Properties Spent $5,000 a yr all Properties in Study area= + $200,000 • Graffiti Abatement Allocation from General Fund for city in 2007-2008 City Budget= $245,371 sanfernandograffitireport
  • 39. Vandalism Costs: In Geographic Terms
  • 40. Vandalism Costs: In Geographic Terms Allocated from General Fund to deal with graffiti in the entire city: $245,000
  • 41. Vandalism Costs: In Geographic Terms Allocated from General Fund to deal with graffiti in the entire city: $245,000 Yearly estimated costs by businesses to deal with vandalism: $200,000+
  • 42. Vandalism Costs: In Geographic Terms Allocated from General Fund to deal with graffiti in the entire city: $245,000 66,908,160 sq.ft Yearly estimated costs by businesses to deal with vandalism: $200,000+
  • 43. Vandalism Costs: In Geographic Terms Allocated from General Fund to deal with graffiti in the entire city: $245,000 66,908,160 sq.ft Yearly estimated costs by businesses to deal with vandalism: $200,000+ 8,136,198 sq.ft (est.) or 12% of the city’s area
  • 44. Observations Why does this happen to our local buildings? sanfernandograffitireport
  • 45. Observations Why does this happen to our local buildings? sanfernandograffitireport
  • 46. Observation 1 Empty & Bland Spaces = Canvasses keepingsanfernandoclean
  • 47. Observation 1 Empty & Bland Spaces = Canvasses keepingsanfernandoclean
  • 48. Observation 2 Does City Property Graffiti Problem Augments Situation? sanfernandograffitireport
  • 49. Observation 2 Does City Property Graffiti Problem Augments Situation? sanfernandograffitireport
  • 50. Observation 2 Does City Property Graffiti Problem Augments Situation? sanfernandograffitireport
  • 51. Observation 2 Does City Property Graffiti Problem Augments Situation? sanfernandograffitireport
  • 52. Observation 2 Does City Property Graffiti Problem Augments Situation? sanfernandograffitireport
  • 53. Observation 2 Does City Property Graffiti Problem Augments Situation? sanfernandograffitireport
  • 54. Observation 2 Does City Property Graffiti Problem Augments Situation? sanfernandograffitireport
  • 55. Observation 2 Does City Property Graffiti Problem Augments Situation? sanfernandograffitireport
  • 56. Observation 2 Does City Property Graffiti Problem Augments Situation? sanfernandograffitireport
  • 57. Observation 2 Does City Property Graffiti Problem Augments Situation? sanfernandograffitireport
  • 58. Observation 2 Does City Property Graffiti Problem Augments Situation? sanfernandograffitireport
  • 63.
  • 64.
  • 65.
  • 66.
  • 67.
  • 68.
  • 69.
  • 70. Community Observations There is a relationship between the maintenance of city property and the incidents of vandalism on private property
  • 71. Businessman Perspective stakeholder speaks out on the cost of staying local sanfernandograffitireport
  • 73. Janitorial Perspective stakeholder speaks out on lack of vigilance sanfernandograffitireport
  • 75. Lifelong resident and local business owner perspective sanfernandograffitireport
  • 77. City Response Common Themes from Documentaries sanfernandograffitireport
  • 78. City Response Common Themes from Documentaries • Graffiti is removed almost immediately, depending on the cost + type sanfernandograffitireport
  • 79. City Response Common Themes from Documentaries • Graffiti is removed almost immediately, depending on the cost + type • Sense of lack of accountability or city response to their own problems sanfernandograffitireport
  • 80. City Response Common Themes from Documentaries • Graffiti is removed almost immediately, depending on the cost + type • Sense of lack of accountability or city response to their own problems • Other quality of life issues stimulate graffiti sanfernandograffitireport
  • 81. City Response Common Themes from Documentaries • Graffiti is removed almost immediately, depending on the cost + type • Sense of lack of accountability or city response to their own problems • Other quality of life issues stimulate graffiti • Deterrence doesn’t really stop those tagging in the community sanfernandograffitireport
  • 82. City Response Common Themes from Documentaries • Graffiti is removed almost immediately, depending on the cost + type • Sense of lack of accountability or city response to their own problems • Other quality of life issues stimulate graffiti • Deterrence doesn’t really stop those tagging in the community • Need for More Vigilance sanfernandograffitireport
  • 83. City Response Common Themes from Documentaries • Graffiti is removed almost immediately, depending on the cost + type • Sense of lack of accountability or city response to their own problems • Other quality of life issues stimulate graffiti • Deterrence doesn’t really stop those tagging in the community • Need for More Vigilance • Opportunities exist for collaboration sanfernandograffitireport
  • 84. Responses and Perspectives Community Views City • They remove vandalism almost • Will force property owners to immediately, depending on the cost immediately remove the vandalism (72 hrs) • Sense of lack of accountability or • Business owner’s can opt into a city response to the vandalism program to have city contracted issue vendor to remove vandalism • Inter-relation between other quality • Mandate that businesses make of life issues and graffiti changes to their property if vandalized more than five times. • Deterrence doesn’t really work • Increase penalties against taggers as a method of • Need for More Vigilance deterrence • Opportunities to Collaborate • Enhance public outreach, including the schools sanfernandograffitireport
  • 85. Responses and Perspectives Community Views City • They remove vandalism almost • Will force property owners to immediately, depending on the cost immediately remove the vandalism (72 hrs) • Sense of lack of accountability or • Business owner’s can opt into a city response to the vandalism program to have city contracted issue vendor to remove vandalism • Inter-relation between other quality • Mandate that businesses make of life issues and graffiti changes to their property if vandalized more than five times. • Deterrence doesn’t really work • Increase penalties against taggers as a method of • Need for More Vigilance deterrence • Opportunities to Collaborate • Enhance public outreach, including the schools sanfernandograffitireport
  • 86. city response Interview w/ City Dept. sanfernandograffitireport
  • 87. city response Interview w/ City Dept. • Very little incidents of prosecution and arrests, 4 since 2004 sanfernandograffitireport
  • 88. city response Interview w/ City Dept. • Very little incidents of prosecution and arrests, 4 since 2004 • Lack of reporting city property incidents to 1-800-794-7384 (hotline) by the community sanfernandograffitireport
  • 89. city response Interview w/ City Dept. • Very little incidents of prosecution and arrests, 4 since 2004 • Lack of reporting city property incidents to 1-800-794-7384 (hotline) by the community • Very time consuming and expensive to proactively inspect every public area for graffiti. They on the community to report incidents sanfernandograffitireport
  • 90. city response Interview w/ City Dept. • Very little incidents of prosecution and arrests, 4 since 2004 • Lack of reporting city property incidents to 1-800-794-7384 (hotline) by the community • Very time consuming and expensive to proactively inspect every public area for graffiti. They on the community to report incidents • They have spent over $300,000+ on graffiti clean up sanfernandograffitireport
  • 91. city response Interview w/ City Dept. • Very little incidents of prosecution and arrests, 4 since 2004 • Lack of reporting city property incidents to 1-800-794-7384 (hotline) by the community • Very time consuming and expensive to proactively inspect every public area for graffiti. They on the community to report incidents • They have spent over $300,000+ on graffiti clean up • 6,000+ incidents removed from city property since 2004 sanfernandograffitireport
  • 92. city response Interview w/ City Dept. • Very little incidents of prosecution and arrests, 4 since 2004 • Lack of reporting city property incidents to 1-800-794-7384 (hotline) by the community • Very time consuming and expensive to proactively inspect every public area for graffiti. They on the community to report incidents • They have spent over $300,000+ on graffiti clean up • 6,000+ incidents removed from city property since 2004 • 8% of General Fund spent just on graffiti= Less money on trees and sidewalk maintenance sanfernandograffitireport
  • 93. mitigation strategies Some Community Wide Ideas sanfernandograffitireport
  • 94. mitigation strategies Some Community Wide Ideas • Create public accessible database & share vandal information sanfernandograffitireport
  • 95. mitigation strategies Some Community Wide Ideas • Create public accessible database & share vandal information • Increase community art and/ or beautification sanfernandograffitireport
  • 96. mitigation strategies Some Community Wide Ideas • Create public accessible database & share vandal information • Increase community art and/ or beautification • Augment policing efforts sanfernandograffitireport
  • 97. mitigation strategies Some Community Wide Ideas • Create public accessible database & share vandal information • Increase community art and/ or beautification • Augment policing efforts • More community outreach and partnerships sanfernandograffitireport
  • 98. mitigation strategies Some Community Wide Ideas • Create public accessible database & share vandal information • Increase community art and/ or beautification • Augment policing efforts • More community outreach and partnerships • Equally enforce other quality of life issues: City Museum Example sanfernandograffitireport
  • 102. mitigation strategies Policing and Community Task force: Examples sanfernandograffitireport
  • 103. mitigation strategies Policing and Community Task force: Examples • Dedicate patrol car to core business district: takes approximately 40 min to circulate (15mph +/-), or 36 trips in 24 HR period sanfernandograffitireport
  • 104. mitigation strategies Policing and Community Task force: Examples • Dedicate patrol car to core business district: takes approximately 40 min to circulate (15mph +/-), or 36 trips in 24 HR period • If the City is becoming more pedestrian friendly, then perhaps our approaches to policing should as well: Foot / Bicycle Officers sanfernandograffitireport
  • 105. mitigation strategies Policing and Community Task force: Examples • Dedicate patrol car to core business district: takes approximately 40 min to circulate (15mph +/-), or 36 trips in 24 HR period • If the City is becoming more pedestrian friendly, then perhaps our approaches to policing should as well: Foot / Bicycle Officers • Create local graffiti task force sanfernandograffitireport
  • 106. mitigation strategies Policing and Community Task force: Examples • Dedicate patrol car to core business district: takes approximately 40 min to circulate (15mph +/-), or 36 trips in 24 HR period • If the City is becoming more pedestrian friendly, then perhaps our approaches to policing should as well: Foot / Bicycle Officers • Create local graffiti task force • LA Councilmember Dennis Zine’s People Organized for Safe Secure Environment (POSSE) deputizes citizens, and works with LAPD to carry out weekly graffiti stings sanfernandograffitireport
  • 107. mitigation strategies Policing and Community Task force: Examples • Dedicate patrol car to core business district: takes approximately 40 min to circulate (15mph +/-), or 36 trips in 24 HR period • If the City is becoming more pedestrian friendly, then perhaps our approaches to policing should as well: Foot / Bicycle Officers • Create local graffiti task force • LA Councilmember Dennis Zine’s People Organized for Safe Secure Environment (POSSE) deputizes citizens, and works with LAPD to carry out weekly graffiti stings • Moorpark Citizen Academy: trains citizens to assist in preventing and solving crime sanfernandograffitireport
  • 108. solutions elsewhere Ventura County Citizen Academies keepingsanfernandoclean
  • 109. mitigation strategies: GPS technology City Pico Rivera: Interview with Eric Johnson, Public Works Dept. keepingsanfernandoclean
  • 110. mitigation strategies: GPS technology City Pico Rivera: Interview with Eric Johnson, Public Works Dept. • Arrests have gone up & the amount of graffiti has decreased since implementation of Graffiti Taskforce keepingsanfernandoclean
  • 111. mitigation strategies: GPS technology City Pico Rivera: Interview with Eric Johnson, Public Works Dept. • Arrests have gone up & the amount of graffiti has decreased since implementation of Graffiti Taskforce • Multi-agency/dept. coordination (Prosecutor, Sheriff Dept., Public Works and Technology) keepingsanfernandoclean
  • 112. mitigation strategies: GPS technology City Pico Rivera: Interview with Eric Johnson, Public Works Dept. • Arrests have gone up & the amount of graffiti has decreased since implementation of Graffiti Taskforce • Multi-agency/dept. coordination (Prosecutor, Sheriff Dept., Public Works and Technology) • GPS System used to track, arrest, and prosecute graffiti vandals keepingsanfernandoclean
  • 113. mitigation strategies: GPS technology City Pico Rivera: Interview with Eric Johnson, Public Works Dept. • Arrests have gone up & the amount of graffiti has decreased since implementation of Graffiti Taskforce • Multi-agency/dept. coordination (Prosecutor, Sheriff Dept., Public Works and Technology) • GPS System used to track, arrest, and prosecute graffiti vandals • System has paid for itself ($18,000 annually) with all the the restitution fees they have collected from prosecutions keepingsanfernandoclean
  • 114. solutions elsewhere: technology and pedestrian patrol City of Montebello: Combating vandalism is on new Chief of Police’s agenda keepingsanfernandoclean
  • 115. solutions elsewhere: technology and pedestrian patrol City of Montebello: Combating vandalism is on new Chief of Police’s agenda • Montebello Police Department is adding bicycle units keepingsanfernandoclean
  • 116. solutions elsewhere: technology and pedestrian patrol City of Montebello: Combating vandalism is on new Chief of Police’s agenda • Montebello Police Department is adding bicycle units • Close connection between local school and the Police Department keepingsanfernandoclean
  • 117. solutions elsewhere: technology and pedestrian patrol City of Montebello: Combating vandalism is on new Chief of Police’s agenda • Montebello Police Department is adding bicycle units • Close connection between local school and the Police Department • Citizen patrol volunteers to man the camera system keepingsanfernandoclean
  • 118. simple best practices Ideas for Businesses to Deter sanfernandograffitireport
  • 119. simple best practices Ideas for Businesses to Deter • Control access points: place trash dumpsters away from wall, and don’t park freight vehicles against wall sanfernandograffitireport
  • 120. simple best practices Ideas for Businesses to Deter • Control access points: place trash dumpsters away from wall, and don’t park freight vehicles against wall • Use vegetation as a defensive mechanism on walls sanfernandograffitireport
  • 121. simple best practices Ideas for Businesses to Deter • Control access points: place trash dumpsters away from wall, and don’t park freight vehicles against wall • Use vegetation as a defensive mechanism on walls • Improve lighting sanfernandograffitireport
  • 122. simple best practices Ideas for Businesses to Deter • Control access points: place trash dumpsters away from wall, and don’t park freight vehicles against wall • Use vegetation as a defensive mechanism on walls • Improve lighting • Upkeep landscaping and property sanfernandograffitireport
  • 123. simple best practices Ideas for Businesses to Deter • Control access points: place trash dumpsters away from wall, and don’t park freight vehicles against wall • Use vegetation as a defensive mechanism on walls • Improve lighting • Upkeep landscaping and property • Report public graffiti as well sanfernandograffitireport