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Exhibitor Prospectus




The Share-Based Compensation
      Virtual Conference
    Live: 16 February 2012
  www.sharecomp2012.com
ShareComp 2012: Share-Based Compensation Virtual Conference                                16 February 2012



    ShareComp: What and Why?
 What is ShareComp?
 ShareComp is the only global, virtual conference for share-based compensation
 information and solutions. Our ShareComp 2011 conference had over 1,800
 registrants and connected more than 800 companies over a 16 hour period.




  Why Exhibit?
  One of the largest events for share-based compensation, ShareComp is unique among
  events in the industry. ShareComp brings together influential decision-makers, experts and
  leading providers from around the world for a one-day live event plus a six month On-
  Demand event. Industry leading and progressive companies will want to be a part of this
  significant virtual conference.

  Instantly and continuously measurable lead generation
  • Qualified leads: Average of more than 190 direct contacts and 1,800 participant leads
  • Detailed participant data: Activity reports for: booths, chats, document downloads,
     presentations, polls and prize drawing participation
  • A benefit for your contacts: Silver sponsorships and higher receive a custom sponsor
     code for unlimited number of participants - ($595 value per attendee)

  Time and money savings
  • No travel costs or lost office
     time: Participating from the office    Which Sponsorship Level is Right for You?
     provides complete flexibility for
     booth staff scheduling                    •!   Platinum: Maximum visibility and engagement with
  • Free staff education: All                       highest profile event (Keynote), top promotional billing
     sponsorship levels provide                •!   Gold: Great visibility and engagement with premier time
     unlimited staff attendance                     slots for presentations, next-to-best booth placement
  • No booth costs: Great looking
                                               •!   Silver: Good visibility and engagement with a
     booths require no purchase, rental,            presentation and Sponsor Passes
     shipping, or union fees
  • No printing costs: A “green”               •!   Bronze: Value visibility opportunity and good
                                                    opportunities for engaging customers
     event, ShareComp supports
     electronic distribution of all
     conference invitations, collateral,
     and educational materials
                                           Want to know more?
                                           Go to www.sharecomp2012.com for more conference and
                                           exhibition information.



           © Virtual Conference Partners            2
ShareComp 2012: Share-Based Compensation Virtual Conference                                16 February 2012



    ShareComp by the Numbers
       Show-wide Statistics
               Registrants                                    Companies
                                                                                           1584
                                       2628
                                                                                  1194
                          1845                                        900
             1295


      Unique Users (Live Day)                                 Unique Webcast Presentation Views

                                       1110                                                4726
                           808
             588
                                                                                  1904
                                                                      767

               ShareComp 2010                   ShareComp 2011               ShareComp 2012 (proj.)

       Sponsor Specific Statistics

       Group Chats: Unique Participants                       Avg Visitors per Sponsor Booth
                                       14027                                                   230
                                                                                  199
                                                                      172

             1599         4736

       Avg Unique Content Views per Sponsor                   Unique Content Item Views
                                          228                                              7930
                          192
             161
                                                                                  4432
                                                                     2477



     ON24 Virtual Event Survey Statistics

       Participant Interaction During a Virtual Event
            Downloaded materials                                                             77%
            Watched a webcast                                                               74%
            Visted a booth                                                                 71%
            Participated in chat                                                   45%
            Responded to a poll or survey                                       34%
            Exchanged contact info with sponsor                           20%


       Activities Resulting from Virtual Event Attendance
            Visited a vendorʼs site for more information about them                             59%
            Used a Search Engine ro get more information about a vendor                   49%
            Revisted the same event on-demand                                             49%
            Forwarded registration page to co-workers / colleagues                  37%
            Forwarded on-demand link to co-workers / colleagues                    34%
            Proactively contacted a vendor for more information             19%




          © Virtual Conference Partners                   3
ShareComp 2012: Share-Based Compensation Virtual Conference                      16 February 2012



     Exhibiting at ShareComp
                                            ShareComp 2012 Live opens on 16 February 2012 at
                                            9:00 AM GMT with live presentations and scheduled
                                            chats, staffed booths, and networking. The conference is
Unlike any other event in the
                                            live during business hours in Europe, India, Australia,
industry, ShareComp brings
together influential decision-              Japan, and the Americas, concluding at 5:00 PM PST
makers and leading industry                 (US).
vendors for a one-day live event
plus a six month On-Demand event.           ShareComp On-Demand
It is the only virtual global
conference and exhibition for               Most events give you two or three days of contact.
share-based compensation. !It               ShareComp gives you six months. Webcast
offers:
                                            recordings, scheduled chat transcriptions, and event
• Measurable lead generation
                                            content are available On-Demand six months following
    o Real-time chat transcripts,           the live event.
       document download activity,
       presentation attendance, poll and    The Exhibit Hall will be open for guests to peruse booth
       prize drawing participation, and
                                            content and meet sponsors by appointment. Throughout
       booth activity
                                            the On-Demand period, sponsors seeking the most
    o Tracking of custom Sponsor Pass
       usage                                marketing exposure will add and update booth content.
    o Conference contact lists              Updated and new presentations, articles, marketing
                                            collateral, and web links can be drivers of new booth
    o Searchable participant index
                                            activity.
• Time and money savings
    o Participating from the office         On-Demand is also a time for sponsors to fully-utilize
       provides complete flexibility for    booths with scheduled live presentations,
       booth staff scheduling
                                            demonstrations, chats, and other events. Ongoing
    o No charge for staff to participate
                                            marketing throughout the On-Demand period will attract
       in education sessions and
                                            new participants, while periodic alerts will keep
       network
                                            ShareComp 2012 registrants up-to-date on changes to
    o Virtual booths don’t need to be
       purchased, rented, shipped, or       conference content.
       outfitted
    o Online distribution of conference
       invitations, collateral, and
       educational materials
• Convenience
    o Live event times offer global
       interaction during regular
       business hours
    o On-Demand access to
       presentations, booths, content,
       and other attendees for six
       months

            © Virtual Conference Partners         4
ShareComp 2012: Share-Based Compensation Virtual Conference                                    16 February 2012



    So Much More, for So Much Less
                                 Typical Cost at
             Item                                               Cost at ShareComp              ShareComp Savings
                             Traditional Conference


    Basic booth space         $5,000                  $3,500                                   $1,500


    Premium booth space       $12,000-$40,000         $7,500 - $15,000                         $4,500-$25,000

    Booth purchase/
                              $2,000-$100,000         $0                                       $2,000-$100,000
    rental and set up fees


    Printed Collateral        $500-$5,000             $0                                       $500-$5,000

    Sponsored items,
                              $2,500-$100,000         Included in Premium booth packages       $2,500-$100,000
    meals, or events

                                                      Included in Platinum sponsorship
    Keynote sponsor           $10,000-$100,000                                                 $10,000-$100,000
                                                      (less any speaker’s fees)

                              $1,500-$2,500 per
    Travel, food, lodging                             $0                                       $1,500-$2,500
                              person
                                                      Unlimited staff and guest passes
                              $750-$1,800 per
    Registration fees                                 included with Silver, Gold and           $2,250-$60,000
                              person
                                                      Platinum. Unlimited staff for Bronze

    Total Costs (before                                                                        Total savings:
                                                      $3,500-$15,000
    discounts)                                                                                 $24,750-$394,000




             ShareComp 2010            2.7                      ShareComp 2010           34


             ShareComp 2011                  3.3                ShareComp 2011                39


             ShareComp 2012 (projected)               4         ShareComp 2012 (projected)         44


           Avg. Hours of Attendee Participation                Number of Countries Represented



 Networking Opportunities
 The average attendee spent more than 3 hours at ShareComp 2011. The average sponsor had 200 booth
 visitors and more than 200 document views. With a searchable index, attendees are easy to find and engage.
 You can share contact information with a click.




             © Virtual Conference Partners                 5
ShareComp 2012: Share-Based Compensation Virtual Conference                                                    16 February 2012



      ShareComp Sponsorship Levels
                    Unique Package Features                       Platinum            Gold            Silver         Bronze
       Limited number of sponsors per package                          2               6                  12            --
       Pre-Registration Head-Start Time Period                       28               21                  14            --
       Sponsor Pass Use Report                                         ✓               ✓                  ✓             --
       Exhibit Hall Booth
            !   Location                                           Central          Central       Peripheral        Peripheral
            !   Number of items of content                        Unlimited           30                  20            10
            !   Direct-to-booth participant registration               ✓               ✓                  --            --
            !   Visitor Survey                                         ✓               ✓                  ✓             --
       Scheduled Activities
            !   Keynote                                                1               --                 --            --
            !   Webcast with Q&A                                       1               1                  1             --
            !   Scheduled Chats                                        4               3                  2             1
            !   Prize drawing                                          1               1                  --            --
       Other Marketing Exposure
            !   Click-to-Booth Link in Lobby                           ✓               ✓                  --            --
            !   Large lobby banner                                     ✓               --                 --            --
            !   Conference welcome recognition                         ✓               ✓                  --            --
            !   Logo on promotional materials                      Large            Medium            Small             --
            !   Pre-loaded items in participant briefcase              2               1                  --            --


     Key Sponsor-level Statistics from ShareComp 2011
                                      Unique Content Views         Booth Visitors             Avg. Booth Visit (minutes)

     Platinum                                               519                        333                            32
     Gold                                         347                           229                   8
     Silver                                 219                               188                 5
     Bronze                           73                                      172             3




 All packages include:
 •   Full-conference access during ShareComp Live on 16 Feb 2012 and during the six month On-Demand period.
 •   Real-time reports of booth activity, content downloads, and sponsored activity.
 •    Logs of booth chats are available for review post-conference.
 •    Training for booth setup, and tips on maximizing sales leads from the booth and other ShareComp locations.
 •    Booth content listed in ShareComp 2011 Index.
 •    Downloadable attendee activity reports and contact information.




                  © Virtual Conference Partners                    6
ShareComp 2012: Share-Based Compensation Virtual Conference                       16 February 2012



    Virtual Booths are Better
    Exhibit Hall Booth
      • Location. Attendee’s first view in the Exhibit Hall is of Platinum and Gold
         sponsor booths; scrolling right or left reveals Silver, then Bronze sponsor
         booths.
      • Style templates are used to differentiate booths by appearance. Platinum
         and Gold sponsors choose from the largest selection of templates. Custom
         booths can be designed for an additional fee.
                                          • Booth content may include audio and
                                          video files, white papers, presentations, or
                                          other resources. Some sponsors use web
                                          links to resources on their company’s
                                          servers or to useful external sites. All
                                          ShareComp content, included that from
                                          booths, is indexed and can be found in the
                                          Resource Center or via a topic or title
                                          search. Content attracts booth visitors.
                                          •Surveys can be conducted in the booth
         as a means of gathering more information about or opinions from booth
         visitors. They are often used in conjunction with giveaways or invitation-
         only events.
       • Public and private chats are the two primary methods of communicating
         throughout the conference, including your booth. Transcriptions of public
         booth chats are available On-Demand. Conversations between
         representatives and booth visitors often begin with text chat and continue
         on the telephone.
       • Virtual booth training is offered to all sponsors for booth
         representatives. Tips on staffing the booth and maximizing opportunities
         will be discussed.
    One-click icons and logos are located in ShareComp promotions and during
    ShareComp Live and On-Demand. They provide a
    one-click link to sponsors’ Exhibit Hall booths.
       • Sponsor directories and promotional
         materials have active links to locations of
         sponsors’ choosing.
       • Scheduled presentations and other events
         have the sponsor’s logo linked to their booth.
       • Lobby banners are reserved for Gold and
         Platinum Sponsors.




          © Virtual Conference Partners           7
ShareComp 2012: Share-Based Compensation Virtual Conference                                  16 February 2012



     What Does Sponsorship Get You?
General Admission and Sponsor’s               Scheduled Events
Exemption                                     Sponsors receive an attendance report for their scheduled
The registration fee for non-sponsor          activities. Presentations are scheduled on a first-come, first-
participants is $595 per person. Most         served basis by sponsorship level.
participants will attend for free with a      •   Keynote addresses have the highest visibility of the
Sponsor Pass, which is available from             presentations. Platinum sponsors have the right to provide a
Platinum, Gold, and Silver sponsors.              keynote address; topic and speaker must be approved by
Direct-to-Booth (D2B) Admission                   VCP. Each Keynote address may be audio or video with the
Guests of Platinum and Gold Sponsors              option of a live question and answer period.
automatically enter ShareComp                 •   Webcast presentations are a 30 minute live or pre-recorded,
through their sponsor’s booth. These              video or slides-with-audio webcast held in the ShareComp
guests typically stay longer, interact            Presentation Hall.
more, and download more information           •   Scheduled chats are open-dialogue text chats on pre-
in their sponsor’s booth than in other            determined topics introduced by moderators. Topics include
booths.                                           best practices and detailed analyses of issues covered in
Pre-Registration Head Start                       webcasts. Scheduled Chats are open for 60 minutes per topic.
Participants typically accept and use         •   Prize drawings are announced show-wide, and may be used
the first sponsor pass offered.                   to drive booth traffic. They appear on the ShareComp agenda
Platinum sponsors may issue Sponsor               and in reader board reminders. ShareComp uses an
Passes 28 days prior to the opening of            innovative points-based system to drive participant
general registration. Gold sponsors               interaction with sponsors and presentations.
will have a 21-day head start and
                                              Additional Visibility
Silver sponsors 14-day head start. Use
                                              •   Video acknowledgement in conference welcome message.
of Sponsor Passes are tracked and
                                                  Platinum and Gold Sponsors are thanked for their support in
included in the conference reports
                                                  the ShareComp lobby greeting.
package for Platinum, Gold and Silver
Sponsors.
                                              •   Static logo on printed promotional and registration materials:
                                                  active link on e-materials, Platinum, Gold and Silver Sponsors
Registrant Data and Activity
                                                  will have logo placement on the ShareComp web site.
Reports
                                              •   Booth content listed in ShareComp 2012 Index. Booth content
Sponsors can access lead reports of all
                                                  is also available through a topic search or in the Resource
booth visitors, sponsored activity
                                                  Center, so the number of items in the booth equals presence
participants, sponsored content
                                                  outside the booth.
viewers, and sponsor pass users with
                                              •   Pre-loaded items in participant briefcase. As with a physical
contact information and detailed
                                                  conference, participants may collect items from sponsor
qualifying information. Reports will be
                                                  booths. This feature allows Platinum and Gold Sponsors to
available for the ShareComp live event
                                                  pre-load an item each participant’s briefcase. All items in the
and anytime during On-Demand.
                                                  participants’ briefcase will be downloaded to their computer at
                                                  the touch of a button.
                                              •   ShareComp is promoted heavily on social and business
                                                  networking sites such as Twitter, Facebook, and LinkedIn.




              © Virtual Conference Partners               8
ShareComp 2012: Share-Based Compensation Virtual Conference                             16 February 2012



         Pricing
            Early-Bird Pricing Expires September 30, 2011*
                            "#$%&'()$*!+$),-!./$!      "#$%&'()$*!+$),-!./$!#%%!
                                                                                          5-31%#$!6$),-
                         $-01$2)23!4+/24/$4!/2%&              4+/24/$4

!"#$%&'()#*)+#*#,-        .&/0*-&1&23&4%5,%6+%"&73..   .&/0*-&1&23&4%5,%6+%"&73..   .&8$,9+%"&1&72&:%$%6+%"&73..

!*);<06                             =..>7?3                     =.7>@?3                       =.?>333

A9*B                                =C>333                      =.3>333                       =.7>333

4#*(%"                              =D>333                       =D>333                        =@>?33

E"9<F%                              =7>D33                       =7>D33                        =2>?33


 Benefits of Early-Bird Sponsorship
 G Choice of sponsorship level. Only 2 Platinum and 6 Gold packages available.
 G Priority booth template selection (booth exclusivity for Platinum and Gold.)
 G Priority consideration of presentation topic.
 G Priority selection of presentation time slot.
 G Priority selection for scheduled chat topics.
 G Sponsor Pass distribution. Guests typically accept the first invitation to use a Sponsor’s Pass.
 G Additional features and opportunities available, ask us for details.




                     ! 50% of sponsorship fee must be received by Sept 30, 2011 to
                       retain Early-Bird status.
                     ! Sign up and pay in full by August 31, 2011 to receive two
                       additional documents pre-loaded in every attendee briefcase.



         Regular price ShareComp sponsorship opportunities close December 23, 2011




                 © Virtual Conference Partners           9
ShareComp 2012: Share-Based Compensation Virtual Conference                      16 February 2012



        Live Event Agenda: 16 Feb 2012
                                                                        Scheduled programming
          Start Times                                                   begins with a Keynote
   Keynote - 60 min.                                                    presentation at 9:00 AM
   Webcast - 30 min.                                                    GMT.
Scheduled Chat - 30 min.
                                                      Scheduled Chats   Webcast presentations are
  GMT        EST        PST       Presentation Hall
                                                         In Booth       immediately followed by
9:00 AM    4:00 AM    1:00 AM     European Keynote
                                                                        Scheduled Chats on
                                                                        related topics.
10:00 AM   5:00 AM    2:00 AM           Webcast
10:30 AM   5:30 AM    2:30 AM                         Scheduled Chats
                                                                        Keynotes and Webcasts
11:00 AM   6:00 AM    3:00 AM           Webcast                         are available free On-
11:30 AM   6:30 AM    3:30 AM                         Scheduled Chats   Demand for six months
12:00 PM   7:00 AM    4:00 AM           Webcast                         after the conference.
12:30 PM   7:30 AM    4:30 AM                         Scheduled Chats
                                                                        The Networking Lounge,
1:00 PM    8:00 AM    5:00 AM           Webcast                         Exhibit Hall and Resource
1:30 PM    8:30 AM    5:30 AM                         Scheduled Chats   Center are open
2:00 PM    9:00 AM    6:00 AM         US Keynote                        throughout the live event
                                                                        and available during the
3:00 PM 10:00 AM      7:00 AM           Webcast
                                                                        six month On-Demand
3:30 PM 10:30 AM      7:30 AM           Webcast       Scheduled Chats
                                                                        period for solutions and
4:00 PM 11:00 AM      8:00 AM           Webcast       Scheduled Chats
                                                                        conversations.
4:30 PM 11:30 AM      8:30 AM           Webcast       Scheduled Chats

5:00 PM    12:00 PM   9:00 AM           Webcast       Scheduled Chats
5:30 PM    12:30 PM   9:30 AM           Webcast       Scheduled Chats
6:00 PM    1:00 PM    10:00 AM          Webcast       Scheduled Chats
                                                                            Platinum Priority
6:30 PM    1:30 PM    10:30 AM                        Scheduled Chats
7:00 PM    2:00 PM    11:00 AM          Webcast
7:30 PM    2:30 PM    11:30 AM                        Scheduled Chats       Gold Priority
8:00 PM    3:00 PM    12:00 PM          Webcast
8:30 PM    3:30 PM    12:30 PM                        Scheduled Chats       Silver Priority
9:00 PM    4:00 PM    1:00 PM           Webcast
9:30 PM    4:30 PM    1:30 PM                         Scheduled Chats
10:00 PM   5:00 PM    2:00 PM           Webcast
10:30 PM   5:30 PM    2:30 PM                         Scheduled Chats
11:00 PM   6:00 PM    3:00 PM           Webcast
11:30 PM   6:30 PM    3:30 PM                         Scheduled Chats

               © Virtual Conference Partners           10
ShareComp 2012: Share-Based Compensation Virtual Conference                                                                          16 February 2012



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   H(I!H/$+/$#</2>&Y!>&4"P&T)U&H90<I%*                    J&E%<%K,I                                             M-4%#!9/0/$4!D2,O=&L)<)M%">&H965%<I);9<&J&
   H)4,/!I&40-A=&O<$>&4"P&:#"%$,9">&A*9+)*&H965%<I);9<&   9-*,/!T-#%0S!I/%1</24=!D2,O=&L)<)M%">&4,9$S&!*)<I     E%<%K,I
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   NIQ=&:#"%$,9">&_`&E%<%K,I                              W%I90"$%I
   T#%%)L1$0/2=&4%<#9"&:#"%$,9"&T9,)*&H965%<I);9<         ]1#%,/AA>&Y!>&Z%M)*&H90<I%*




                 © Virtual Conference Partners                                   11
ShareComp 2012: Share-Based Compensation Virtual Conference             16 February 2012



    General Information
   ShareComp 2011 Sponsors                              Past ShareComp Keynote Speakers
   Platinum
   Morgan Stanley Smith Barney

   Gold
   BNY Mellon
   EASi
   EquityMethods
   Fidelity Brokerage Services LLC, Member NYSE, SIPC
   Orrick
   Stock & Option Solutions

   Silver
   Baker & McKenzie
   Bird & Bird
   E*TRADE Corporate Services
   Norse Solutions
   Performensation
   ReedSmith
   Rutlen Associates

   Bronze
   GlobalSharePlans
   Group Five, Inc.
   MyStockOptions.com

   Associations
   CEPI
   ECE
   GEO
   ifs ProShare
   NASPP
   NCEO




   Please contact any member of Virtual Conference Partners for more
                   information on becoming a sponsor.
     Melanie Jameson: +1-415-625-3405, mjameson@vcpevents.com
     Marlene Zobayan: +1-650-868-9282, mzobayan@vcpevents.com
     Dan Walter: +1-415-625-3406, dwalter@vcpevents.com



           © Virtual Conference Partners       12

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Prospectus for ShareComp 2012

  • 1. Exhibitor Prospectus The Share-Based Compensation Virtual Conference Live: 16 February 2012 www.sharecomp2012.com
  • 2. ShareComp 2012: Share-Based Compensation Virtual Conference 16 February 2012 ShareComp: What and Why? What is ShareComp? ShareComp is the only global, virtual conference for share-based compensation information and solutions. Our ShareComp 2011 conference had over 1,800 registrants and connected more than 800 companies over a 16 hour period. Why Exhibit? One of the largest events for share-based compensation, ShareComp is unique among events in the industry. ShareComp brings together influential decision-makers, experts and leading providers from around the world for a one-day live event plus a six month On- Demand event. Industry leading and progressive companies will want to be a part of this significant virtual conference. Instantly and continuously measurable lead generation • Qualified leads: Average of more than 190 direct contacts and 1,800 participant leads • Detailed participant data: Activity reports for: booths, chats, document downloads, presentations, polls and prize drawing participation • A benefit for your contacts: Silver sponsorships and higher receive a custom sponsor code for unlimited number of participants - ($595 value per attendee) Time and money savings • No travel costs or lost office time: Participating from the office Which Sponsorship Level is Right for You? provides complete flexibility for booth staff scheduling •! Platinum: Maximum visibility and engagement with • Free staff education: All highest profile event (Keynote), top promotional billing sponsorship levels provide •! Gold: Great visibility and engagement with premier time unlimited staff attendance slots for presentations, next-to-best booth placement • No booth costs: Great looking •! Silver: Good visibility and engagement with a booths require no purchase, rental, presentation and Sponsor Passes shipping, or union fees • No printing costs: A “green” •! Bronze: Value visibility opportunity and good opportunities for engaging customers event, ShareComp supports electronic distribution of all conference invitations, collateral, and educational materials Want to know more? Go to www.sharecomp2012.com for more conference and exhibition information. © Virtual Conference Partners 2
  • 3. ShareComp 2012: Share-Based Compensation Virtual Conference 16 February 2012 ShareComp by the Numbers Show-wide Statistics Registrants Companies 1584 2628 1194 1845 900 1295 Unique Users (Live Day) Unique Webcast Presentation Views 1110 4726 808 588 1904 767 ShareComp 2010 ShareComp 2011 ShareComp 2012 (proj.) Sponsor Specific Statistics Group Chats: Unique Participants Avg Visitors per Sponsor Booth 14027 230 199 172 1599 4736 Avg Unique Content Views per Sponsor Unique Content Item Views 228 7930 192 161 4432 2477 ON24 Virtual Event Survey Statistics Participant Interaction During a Virtual Event Downloaded materials 77% Watched a webcast 74% Visted a booth 71% Participated in chat 45% Responded to a poll or survey 34% Exchanged contact info with sponsor 20% Activities Resulting from Virtual Event Attendance Visited a vendorʼs site for more information about them 59% Used a Search Engine ro get more information about a vendor 49% Revisted the same event on-demand 49% Forwarded registration page to co-workers / colleagues 37% Forwarded on-demand link to co-workers / colleagues 34% Proactively contacted a vendor for more information 19% © Virtual Conference Partners 3
  • 4. ShareComp 2012: Share-Based Compensation Virtual Conference 16 February 2012 Exhibiting at ShareComp ShareComp 2012 Live opens on 16 February 2012 at 9:00 AM GMT with live presentations and scheduled chats, staffed booths, and networking. The conference is Unlike any other event in the live during business hours in Europe, India, Australia, industry, ShareComp brings together influential decision- Japan, and the Americas, concluding at 5:00 PM PST makers and leading industry (US). vendors for a one-day live event plus a six month On-Demand event. ShareComp On-Demand It is the only virtual global conference and exhibition for Most events give you two or three days of contact. share-based compensation. !It ShareComp gives you six months. Webcast offers: recordings, scheduled chat transcriptions, and event • Measurable lead generation content are available On-Demand six months following o Real-time chat transcripts, the live event. document download activity, presentation attendance, poll and The Exhibit Hall will be open for guests to peruse booth prize drawing participation, and content and meet sponsors by appointment. Throughout booth activity the On-Demand period, sponsors seeking the most o Tracking of custom Sponsor Pass usage marketing exposure will add and update booth content. o Conference contact lists Updated and new presentations, articles, marketing collateral, and web links can be drivers of new booth o Searchable participant index activity. • Time and money savings o Participating from the office On-Demand is also a time for sponsors to fully-utilize provides complete flexibility for booths with scheduled live presentations, booth staff scheduling demonstrations, chats, and other events. Ongoing o No charge for staff to participate marketing throughout the On-Demand period will attract in education sessions and new participants, while periodic alerts will keep network ShareComp 2012 registrants up-to-date on changes to o Virtual booths don’t need to be purchased, rented, shipped, or conference content. outfitted o Online distribution of conference invitations, collateral, and educational materials • Convenience o Live event times offer global interaction during regular business hours o On-Demand access to presentations, booths, content, and other attendees for six months © Virtual Conference Partners 4
  • 5. ShareComp 2012: Share-Based Compensation Virtual Conference 16 February 2012 So Much More, for So Much Less Typical Cost at Item Cost at ShareComp ShareComp Savings Traditional Conference Basic booth space $5,000 $3,500 $1,500 Premium booth space $12,000-$40,000 $7,500 - $15,000 $4,500-$25,000 Booth purchase/ $2,000-$100,000 $0 $2,000-$100,000 rental and set up fees Printed Collateral $500-$5,000 $0 $500-$5,000 Sponsored items, $2,500-$100,000 Included in Premium booth packages $2,500-$100,000 meals, or events Included in Platinum sponsorship Keynote sponsor $10,000-$100,000 $10,000-$100,000 (less any speaker’s fees) $1,500-$2,500 per Travel, food, lodging $0 $1,500-$2,500 person Unlimited staff and guest passes $750-$1,800 per Registration fees included with Silver, Gold and $2,250-$60,000 person Platinum. Unlimited staff for Bronze Total Costs (before Total savings: $3,500-$15,000 discounts) $24,750-$394,000 ShareComp 2010 2.7 ShareComp 2010 34 ShareComp 2011 3.3 ShareComp 2011 39 ShareComp 2012 (projected) 4 ShareComp 2012 (projected) 44 Avg. Hours of Attendee Participation Number of Countries Represented Networking Opportunities The average attendee spent more than 3 hours at ShareComp 2011. The average sponsor had 200 booth visitors and more than 200 document views. With a searchable index, attendees are easy to find and engage. You can share contact information with a click. © Virtual Conference Partners 5
  • 6. ShareComp 2012: Share-Based Compensation Virtual Conference 16 February 2012 ShareComp Sponsorship Levels Unique Package Features Platinum Gold Silver Bronze Limited number of sponsors per package 2 6 12 -- Pre-Registration Head-Start Time Period 28 21 14 -- Sponsor Pass Use Report ✓ ✓ ✓ -- Exhibit Hall Booth ! Location Central Central Peripheral Peripheral ! Number of items of content Unlimited 30 20 10 ! Direct-to-booth participant registration ✓ ✓ -- -- ! Visitor Survey ✓ ✓ ✓ -- Scheduled Activities ! Keynote 1 -- -- -- ! Webcast with Q&A 1 1 1 -- ! Scheduled Chats 4 3 2 1 ! Prize drawing 1 1 -- -- Other Marketing Exposure ! Click-to-Booth Link in Lobby ✓ ✓ -- -- ! Large lobby banner ✓ -- -- -- ! Conference welcome recognition ✓ ✓ -- -- ! Logo on promotional materials Large Medium Small -- ! Pre-loaded items in participant briefcase 2 1 -- -- Key Sponsor-level Statistics from ShareComp 2011 Unique Content Views Booth Visitors Avg. Booth Visit (minutes) Platinum 519 333 32 Gold 347 229 8 Silver 219 188 5 Bronze 73 172 3 All packages include: • Full-conference access during ShareComp Live on 16 Feb 2012 and during the six month On-Demand period. • Real-time reports of booth activity, content downloads, and sponsored activity. • Logs of booth chats are available for review post-conference. • Training for booth setup, and tips on maximizing sales leads from the booth and other ShareComp locations. • Booth content listed in ShareComp 2011 Index. • Downloadable attendee activity reports and contact information. © Virtual Conference Partners 6
  • 7. ShareComp 2012: Share-Based Compensation Virtual Conference 16 February 2012 Virtual Booths are Better Exhibit Hall Booth • Location. Attendee’s first view in the Exhibit Hall is of Platinum and Gold sponsor booths; scrolling right or left reveals Silver, then Bronze sponsor booths. • Style templates are used to differentiate booths by appearance. Platinum and Gold sponsors choose from the largest selection of templates. Custom booths can be designed for an additional fee. • Booth content may include audio and video files, white papers, presentations, or other resources. Some sponsors use web links to resources on their company’s servers or to useful external sites. All ShareComp content, included that from booths, is indexed and can be found in the Resource Center or via a topic or title search. Content attracts booth visitors. •Surveys can be conducted in the booth as a means of gathering more information about or opinions from booth visitors. They are often used in conjunction with giveaways or invitation- only events. • Public and private chats are the two primary methods of communicating throughout the conference, including your booth. Transcriptions of public booth chats are available On-Demand. Conversations between representatives and booth visitors often begin with text chat and continue on the telephone. • Virtual booth training is offered to all sponsors for booth representatives. Tips on staffing the booth and maximizing opportunities will be discussed. One-click icons and logos are located in ShareComp promotions and during ShareComp Live and On-Demand. They provide a one-click link to sponsors’ Exhibit Hall booths. • Sponsor directories and promotional materials have active links to locations of sponsors’ choosing. • Scheduled presentations and other events have the sponsor’s logo linked to their booth. • Lobby banners are reserved for Gold and Platinum Sponsors. © Virtual Conference Partners 7
  • 8. ShareComp 2012: Share-Based Compensation Virtual Conference 16 February 2012 What Does Sponsorship Get You? General Admission and Sponsor’s Scheduled Events Exemption Sponsors receive an attendance report for their scheduled The registration fee for non-sponsor activities. Presentations are scheduled on a first-come, first- participants is $595 per person. Most served basis by sponsorship level. participants will attend for free with a • Keynote addresses have the highest visibility of the Sponsor Pass, which is available from presentations. Platinum sponsors have the right to provide a Platinum, Gold, and Silver sponsors. keynote address; topic and speaker must be approved by Direct-to-Booth (D2B) Admission VCP. Each Keynote address may be audio or video with the Guests of Platinum and Gold Sponsors option of a live question and answer period. automatically enter ShareComp • Webcast presentations are a 30 minute live or pre-recorded, through their sponsor’s booth. These video or slides-with-audio webcast held in the ShareComp guests typically stay longer, interact Presentation Hall. more, and download more information • Scheduled chats are open-dialogue text chats on pre- in their sponsor’s booth than in other determined topics introduced by moderators. Topics include booths. best practices and detailed analyses of issues covered in Pre-Registration Head Start webcasts. Scheduled Chats are open for 60 minutes per topic. Participants typically accept and use • Prize drawings are announced show-wide, and may be used the first sponsor pass offered. to drive booth traffic. They appear on the ShareComp agenda Platinum sponsors may issue Sponsor and in reader board reminders. ShareComp uses an Passes 28 days prior to the opening of innovative points-based system to drive participant general registration. Gold sponsors interaction with sponsors and presentations. will have a 21-day head start and Additional Visibility Silver sponsors 14-day head start. Use • Video acknowledgement in conference welcome message. of Sponsor Passes are tracked and Platinum and Gold Sponsors are thanked for their support in included in the conference reports the ShareComp lobby greeting. package for Platinum, Gold and Silver Sponsors. • Static logo on printed promotional and registration materials: active link on e-materials, Platinum, Gold and Silver Sponsors Registrant Data and Activity will have logo placement on the ShareComp web site. Reports • Booth content listed in ShareComp 2012 Index. Booth content Sponsors can access lead reports of all is also available through a topic search or in the Resource booth visitors, sponsored activity Center, so the number of items in the booth equals presence participants, sponsored content outside the booth. viewers, and sponsor pass users with • Pre-loaded items in participant briefcase. As with a physical contact information and detailed conference, participants may collect items from sponsor qualifying information. Reports will be booths. This feature allows Platinum and Gold Sponsors to available for the ShareComp live event pre-load an item each participant’s briefcase. All items in the and anytime during On-Demand. participants’ briefcase will be downloaded to their computer at the touch of a button. • ShareComp is promoted heavily on social and business networking sites such as Twitter, Facebook, and LinkedIn. © Virtual Conference Partners 8
  • 9. ShareComp 2012: Share-Based Compensation Virtual Conference 16 February 2012 Pricing Early-Bird Pricing Expires September 30, 2011* "#$%&'()$*!+$),-!./$! "#$%&'()$*!+$),-!./$!#%%! 5-31%#$!6$),- $-01$2)23!4+/24/$4!/2%& 4+/24/$4 !"#$%&'()#*)+#*#,- .&/0*-&1&23&4%5,%6+%"&73.. .&/0*-&1&23&4%5,%6+%"&73.. .&8$,9+%"&1&72&:%$%6+%"&73.. !*);<06 =..>7?3 =.7>@?3 =.?>333 A9*B =C>333 =.3>333 =.7>333 4#*(%" =D>333 =D>333 =@>?33 E"9<F% =7>D33 =7>D33 =2>?33 Benefits of Early-Bird Sponsorship G Choice of sponsorship level. Only 2 Platinum and 6 Gold packages available. G Priority booth template selection (booth exclusivity for Platinum and Gold.) G Priority consideration of presentation topic. G Priority selection of presentation time slot. G Priority selection for scheduled chat topics. G Sponsor Pass distribution. Guests typically accept the first invitation to use a Sponsor’s Pass. G Additional features and opportunities available, ask us for details. ! 50% of sponsorship fee must be received by Sept 30, 2011 to retain Early-Bird status. ! Sign up and pay in full by August 31, 2011 to receive two additional documents pre-loaded in every attendee briefcase. Regular price ShareComp sponsorship opportunities close December 23, 2011 © Virtual Conference Partners 9
  • 10. ShareComp 2012: Share-Based Compensation Virtual Conference 16 February 2012 Live Event Agenda: 16 Feb 2012 Scheduled programming Start Times begins with a Keynote Keynote - 60 min. presentation at 9:00 AM Webcast - 30 min. GMT. Scheduled Chat - 30 min. Scheduled Chats Webcast presentations are GMT EST PST Presentation Hall In Booth immediately followed by 9:00 AM 4:00 AM 1:00 AM European Keynote Scheduled Chats on related topics. 10:00 AM 5:00 AM 2:00 AM Webcast 10:30 AM 5:30 AM 2:30 AM Scheduled Chats Keynotes and Webcasts 11:00 AM 6:00 AM 3:00 AM Webcast are available free On- 11:30 AM 6:30 AM 3:30 AM Scheduled Chats Demand for six months 12:00 PM 7:00 AM 4:00 AM Webcast after the conference. 12:30 PM 7:30 AM 4:30 AM Scheduled Chats The Networking Lounge, 1:00 PM 8:00 AM 5:00 AM Webcast Exhibit Hall and Resource 1:30 PM 8:30 AM 5:30 AM Scheduled Chats Center are open 2:00 PM 9:00 AM 6:00 AM US Keynote throughout the live event and available during the 3:00 PM 10:00 AM 7:00 AM Webcast six month On-Demand 3:30 PM 10:30 AM 7:30 AM Webcast Scheduled Chats period for solutions and 4:00 PM 11:00 AM 8:00 AM Webcast Scheduled Chats conversations. 4:30 PM 11:30 AM 8:30 AM Webcast Scheduled Chats 5:00 PM 12:00 PM 9:00 AM Webcast Scheduled Chats 5:30 PM 12:30 PM 9:30 AM Webcast Scheduled Chats 6:00 PM 1:00 PM 10:00 AM Webcast Scheduled Chats Platinum Priority 6:30 PM 1:30 PM 10:30 AM Scheduled Chats 7:00 PM 2:00 PM 11:00 AM Webcast 7:30 PM 2:30 PM 11:30 AM Scheduled Chats Gold Priority 8:00 PM 3:00 PM 12:00 PM Webcast 8:30 PM 3:30 PM 12:30 PM Scheduled Chats Silver Priority 9:00 PM 4:00 PM 1:00 PM Webcast 9:30 PM 4:30 PM 1:30 PM Scheduled Chats 10:00 PM 5:00 PM 2:00 PM Webcast 10:30 PM 5:30 PM 2:30 PM Scheduled Chats 11:00 PM 6:00 PM 3:00 PM Webcast 11:30 PM 6:30 PM 3:30 PM Scheduled Chats © Virtual Conference Partners 10
  • 11. 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  • 12. ShareComp 2012: Share-Based Compensation Virtual Conference 16 February 2012 General Information ShareComp 2011 Sponsors Past ShareComp Keynote Speakers Platinum Morgan Stanley Smith Barney Gold BNY Mellon EASi EquityMethods Fidelity Brokerage Services LLC, Member NYSE, SIPC Orrick Stock & Option Solutions Silver Baker & McKenzie Bird & Bird E*TRADE Corporate Services Norse Solutions Performensation ReedSmith Rutlen Associates Bronze GlobalSharePlans Group Five, Inc. MyStockOptions.com Associations CEPI ECE GEO ifs ProShare NASPP NCEO Please contact any member of Virtual Conference Partners for more information on becoming a sponsor. Melanie Jameson: +1-415-625-3405, mjameson@vcpevents.com Marlene Zobayan: +1-650-868-9282, mzobayan@vcpevents.com Dan Walter: +1-415-625-3406, dwalter@vcpevents.com © Virtual Conference Partners 12