Search engine optimization

Vazi Okhandiar
NR Computer Learning Center
2100W. Orangewood, Suite 110
Orange, CA 92868
www.nrclc.com
(714) 505-3475
©COPYRIGHT 2001 - 2010 ALL RIGHTS RESERVED . N&R Technology, LLC

@ NR Computer Learning Company . 2100 W. Orangewood . Suite 110 . Orange . CA 92868
(714) 505-3475 . www.nrclc.com
 Established in 2002
 Located in Orange, California
 Provide workshops/webinars related to Small & Medium size
Businesses (SMB) and Entrepreneurs:
QuickBooks & Microsoft Excel
Online Marketing / Social media
Website Design
Internet Security
Computer basic
Networking
Project Management
and more

(714) 505-3475 . www.nrclc.com
 CorporateTraining:
Project Management
Database Design
Application Development
 AuthorizedTesting Center by Certiport, Pearson and
Prometric
 ProvideTest Preparation Classes, Software and
Courseware

(714) 505-3475 . www.nrclc.com
 PMP, Project Management Institute
 Microsoft & CIW CertifiedTrainer
 MBA, University of California, Irvine
 Masters in Computer Science, IIT, Chicago
 BS Electrical Engineering, UCI
 20+ years - Software development
 15+ years – IT CoreAdjunct Professor, Multiple
Universities
 General Motors,Toyota, EDS, Computer Science Corp
 Specialization inWeb Based Application
Development, IT project management andWeb
Analytics

(714) 505-3475 . www.nrclc.com
Online
Marketing
PPC
Banner
Article
Newsletter
Blog
Social
Media
Web
Directorie
s
Link
SEO
Web
Analytic
Online marketing, also
referred to as internet-
marketing, web-
marketing, Search
Engine Marketing (SEM)
or e-Marketing, is the
marketing of products or
services over the
Internet. -Wikipedia

(714) 505-3475 . www.nrclc.com
233,848,493Websites December 2009
131 billion
online
searches
Dec 2009
4 billion
searches
per day
175
million
per hour
•68% Google
•7%Yahoo
•3% Bing
•22% Others
2.9
million
per
minute
Source: http://news.netcraft.com/archives/category/web-server-survey/ & www.techcrunch.com

(714) 505-3475 . www.nrclc.com
Source: http://blog.compete.com/2010/03/29/search-still-feeling-the-love-in-february/

(714) 505-3475 . www.nrclc.com
Search Engine Optimization (SEO) is the
process of improving the volume or quality
of traffic to a web site or a web page from
search engines via “natural” or un-paid
(“organic” ) search results as opposed to
other forms of search engine marketing
(SEM) which may deal with paid inclusion.
-Wikipedia

(714) 505-3475 . www.nrclc.com
 A web search engine is designed to search
for information on theWorldWideWeb.
 The search results are usually presented as a
list of website where the match is found.
 The information may be a web page, image,
description and other link to other files.

(714) 505-3475 . www.nrclc.com
Web Spider starts crawling the website
It builds a list of keywords that it finds on
your site and identifies the associated URL
Search engine indexes the word list using its
indexing algorithm
Search Engine Stores the information in
their system so that it can access the URL
when those word are searched

(714) 505-3475 . www.nrclc.com
User submits the query to the search
engine
Web server sends the query to the index
server
Index server determines the web pages
that contain the words
The server sends the assembled results
page back to the main web server
The web server sends the result page over
the Internet to the user’s web browser.

(714) 505-3475 . www.nrclc.com
 Google (www.google.com)
 Yahoo (www.yahoo.com)
 MSN/Live (www.msn.com)
 Bing (www.bing.com)
 AlltheWeb (www.alltheweb.com)
Comprehensive list of search engines:
http://thesearchenginelist.com/

(714) 505-3475 . www.nrclc.com

(714) 505-3475 . www.nrclc.com
Source: http://www.blogstorm.co.uk/google-organic-seo-click-through-rates/
Position Avg CTR
1 35% - 46%
2 12% - 30%
3 8% - 20%
4 6% - 17%
5 5% - 15%
6 4% - 14%
7 3%-13%
8 3% - 10%
9 3% - 9%
10 3% - 7%

(714) 505-3475 . www.nrclc.com
 Reputation (Inbound links)
 Good content
 Age of the domain
 Sites with outbound links
 Title relevancy to the content
 HTMLTags (keyword and Description)

(714) 505-3475 . www.nrclc.com
Website
SEO
Keywords
Content
Tags
LinksOrganization
Directory
Site Map

(714) 505-3475 . www.nrclc.com
Step 1. Define what your business does.
Step 2. Determine the keywords for your
business .
Step 3. Use ad word tools
(www.google.com), to determine the how
many users are searching for those
keyword/phrase (demand)
Step 4. Determine how many websites are
using those keyword/phrases (supply)
Step 5. Identify and use the
keyword/phrases that are high in demand
and low in supply.
1. Keywords
/phrases
Exercise

(714) 505-3475 . www.nrclc.com
 The Long tail Keywords are the multi-phrase
search queries the visitors use on search
engines to arrive at your website.

(714) 505-3475 . www.nrclc.com
To get list of possible keyword combinations, use
http://keywords.submitexpress.com/
Or
http://www.webseoanalytics.com/free/seo-
tools/web-seo-analysis.php#viewreport

(714) 505-3475 . www.nrclc.com
SEOTOOL:
 http://www.webseoanalytics
.com/free/seo-tools/web-
seo-analysis.php
 http://tools.seobook.com/ge
neral/keyword-density/
Watch out for the high density
keywords.
Keyword density is the number of times a keyword or a
keyword phrase is used in proportion with other words that
appear on a Web page.
•Maintain keyword density below 4%
•There should be at least one occurrence of the keyword
Try It Out!!
(1)

(714) 505-3475 . www.nrclc.com
 Using Keywords in the <TITLE>Tag
 Emphasize keywords using HeadingTags
 Using Keywords in HTMLTags
 Using Keyword in <META>Tags
 Using Keywords in the ALT Attribute
2. HTMLTags

(714) 505-3475 . www.nrclc.com
<html>
<head>
<Title> Article | Search Engine Optimization</Title>
<meta name="keywords" content=“SEO, Search Engine
Optimization, keyword, " />
</head>
<body>
<! -- HTML to display content of a page-->
: :
: :
: :
</body>
</html>

Title
Body
Title Tag
Body Tag
Header
Body

(714) 505-3475 . www.nrclc.com
 Use ShortTitle (Min: 10 and Max: 64Char)
 UseTargeted keywords inTitle
 Important keyword should go first
 Each page should have UniqueTitle
 Title should be descriptive of the page
 Avoid keyword stuffing
Example
<Title> Article | Search Engine Optimization</Title>

(714) 505-3475 . www.nrclc.com
TitleTag Meta
Description
URL
Google 66-69
Characters
156-158
Characters
75-92
Characters
Bing 67-72
Characters
176-184
Characters
91-94
Characters
Yahoo 64-65
Characters
164-190
Characters
65-80
Characters
Source: http://www.slideshare.net/

(714) 505-3475 . www.nrclc.com
Title
Description

(714) 505-3475 . www.nrclc.com
 Emphasize keyword on page.
 BoldTag: <B>
 EmphasisTag: <EM>
 StrongTag: <Strong>
 HeaderTag: <H1> , <H2>, <H3>, <H4>. <H5>
HTML Tag Effect
<H1> … </H1> Heading 1

(714) 505-3475 . www.nrclc.com
 The <meta> tag provides information about
data in the HTML page
 page description, keywords, author of the
document, last modified, and other metadata.
 The <meta> tag goes inside the <head>
element.
 Metadata is not displayed by the browser
 Used by the search engine.
 Meta tags are used to specify

(714) 505-3475 . www.nrclc.com
<head>
<meta name="description" content="FreeWeb tutorials" />
<meta name="keywords" content="HTML,CSS,XML,JavaScript" />
</head>

(714) 505-3475 . www.nrclc.com
http://www.submitexpress.com/analyzer/
http://www.metatags.org/analyze_your_meta_tags
Try It Out!!
(2)

(714) 505-3475 . www.nrclc.com
 http://www.prioritysubmit.com/seotools-
meta-tag-editor.html

(714) 505-3475 . www.nrclc.com
 Keyword:
 The keywords associated with the page
 Length: more that 10 char and less than 250 chars each.
 Maximum: 20 words or 870 character
 Example:
▪ <meta name=“Keyword" content="Free,Training” />
 Description
 The Description Meta tag is used to describe the content
of the page.
 Length: between 50 and 200 character
▪ Example
▪ <meta name=“Description" content="FreeTraining” />

(714) 505-3475 . www.nrclc.com
 IMGTag: Use Alt attribute to describe the
image
 <IMG SRC=“shoe.jpg” ALT=“Black Shoe”>
 Don’t use iFrame in the page. It cannot be
parsed by search engine.

(714) 505-3475 . www.nrclc.com
 KnowYour Customer
 Use Survey
 Distribute questionnaires
 Focus Group
 Face-to-face interview
3. Content

(714) 505-3475 . www.nrclc.com
 Include keywords and phrases (more than once)
 Avoid embedding keywords in the Images
 Provide Useful Information
 Provide Authoritative Information
 Write High Quality and Relevant Content for
your audience
 Writing Engaging content
 Put the Most Important Stuff First on the Page
 Use Headings and Subheadings
 Length Matters (less than 1000 words per page)

(714) 505-3475 . www.nrclc.com
 http://www.seomoz.org/popular-searches

(714) 505-3475 . www.nrclc.com
 Write articles
 Blog post
 Video
 Slide shows
 Podcasts
 Newsletter
Your
Domain
Article
Blog
Video
Slide
Show
Podcast
Newslet
ter

(714) 505-3475 . www.nrclc.com
 Create Clear Organization and Hierarchy
 Treat every Page as a Gateway to your site
 Have links to all Important Pages onYour Main
Navigation
Home Page
Service Product
Pre-school Elementary
Middle
School
High School
Contact Us
4. Organization

(714) 505-3475 . www.nrclc.com
 Use Keywords inYour Folder and File Names
 Use the keywords and phrases that are
appropriate for the page
 All pages should use at least one keyword
 No keyword should be left unused.
 Do not force a keyword on a page
 Avoid DuplicateContent
 Avoid Dynamic Content (pages were content
changes every time you visit the site).

(714) 505-3475 . www.nrclc.com
 Test your Website Popularity
 http://www.prioritysubmit.com/seotools-link-popularity.html
 http://www.submitexpress.com/linkpop/
 http://www.webseoanalytics.com/free/seo-tools/google-
pagerank-checker.php
 http://www.page-rank-lookup.com/
Try It Out!!
(3)
5. Links

(714) 505-3475 . www.nrclc.com
 0 –You are Not Listed on Google, or have been kicked off.
 1 –Very poor. However, you are listed.
 2 – Poor. However, you can imporice
 3 – Average. Most sites are about a 3.
 4 – Above Average.
 5 – Good.With a 5 you may land on the 1st page of some search
terms.
 6 – Great.You’ve done some good work.You’ll be able to contend
for some top position.
 7 –You’re on fire.You’re a top site. Most small and medium size
companies should dream of seven.
 8 –You must be huge like ESPN.com
 9 –Your bigger than ESPN like CNN.com orYahoo.com
 10 – Reserved for the best like Google, Microsoft.com, Adobe.com
Ref: http://www.domain-pop.com/

(714) 505-3475 . www.nrclc.com
Web
site
Conten
t
forum
Blog
Press
release
s
RSS
Feeds
Testim
onials
Free
Tools
Newsle
tters
Social
Media
Article
Affiliat
es
Videos
Podcast

(714) 505-3475 . www.nrclc.com
 Verify and fix any outgoing link on your page
that is broken.
 Tool: http://linkchecker.submitexpress.com/

(714) 505-3475 . www.nrclc.com
 Google (www.google.com)
 Yahoo (www.yahoo.com)
 Bing (www.bing.com)
 AlltheWeb (www.alltheweb.com)
 AltaVista (ww.altavista.com)
 AOL (http://search.aol.com)
 Ask (www.ask.com)
 Best of theWeb (www.botw.org)
 Gigablast (www.gigablast.com)
 JoeAnt (www.joeant.com)
 Open Directory (www.dmoz.org)
 Starting Point (www.stpt.com)
 Wikia Search (http://search.wiki.com)
6. Directories
Start with free listing at
http://www.dmoz.org/add.html

(714) 505-3475 . www.nrclc.com
 http://city.ask.com
 www.dexknows.com
 http://maps.google.com
 www.local.com
 www.superpages.com
 www.truelocal.com
 http://maps.live.com
 http://local.yahoo.com
 www.yellowpages.com
Comprehensive list of search
engines:
http://thesearchenginelist.com/

(714) 505-3475 . www.nrclc.com
 It is an XML page that lists the pages of your
site in simple hierarchical order.
 Search engine uses the file to crawl all the
pages on the website.
 Ref: www.sitemaps.org
7. Site Map

(714) 505-3475 . www.nrclc.com
Step 1: Site Map GenerationTool
 www.xml-sitemaps.com
 www.sitemapdoc.com
Step 2: Save the content in sitemaps.xml
Step 3: Add following line to your site’s robots.txt file:
 SITEMAP: www.<site_name>.com/sitemaps.xml
Step 4: Upload the sitemaps.xml and robots.txt
on the root folder for the website.
Try It Out!!
(4)

(714) 505-3475 . www.nrclc.com
<URLSET
xmins=http://www.sitemaps.org/schemas/sitemap/0.9>
<URL>
<LOC>http://www.yoursite.ccom</Loc>
<Priority>1.0</priority>
<Lastmod>2009-10-20T16:33:07+00:00</Lastmod>
<Changefreq>daily</changefreq>
</url>
<url>…</url>
</urlset>

(714) 505-3475 . www.nrclc.com
To OptimizingYourWebsite for Search Engine:
1. KnowYour Customer
2. Fine tuneYour Keywords/phrases based on your customer’s
search pattern
3. Use Keyword inTitle, Description and the page
4. TweakYour <Meta>Tags
5. Treat each page as an independent page
6. Develop Content to Meet Customer’s Needs
7. PutYour most Important Information First
8. UseText Instead of Images
9. Use Clear Organization and Hierarchy structure
10. Creates Sitemap
11. SubmitYour Site to Directories
12. Use online marketing techniques (Social Media, E-mail,
Blog …) to Solicit Inbound Links

Search engine optimization

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Ähnlich wie Search engine optimization

Ähnlich wie Search engine optimization (20)

Mehr von NR Computer Learning Center

Mehr von NR Computer Learning Center (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (15)

Search engine optimization

Hinweis der Redaktion