Resources for web 2.0 impact on Organization Development and business relevance.

1. Web 2.0 and OD: Panel Discussion
Thursday, October 1, 2009
The Change Forum at Milano Graduate School, New School University
Web 2.0 Resources You Might Find Of Value…
Web 2.0 from Wikipedia (a Web 2.0 tool in itself)
http://en.wikipedia.org/wiki/Web_2.0
"Web 2.0" is commonly associated with web development and web design that facilitates
interactive information sharing, interoperability, user-centered design[1] and collaboration on the
World Wide Web. Examples of Web 2.0 include web-based communities, hosted services, web
applications, social-networking sites, video-sharing sites, wikis, blogs, mashups and folksonomies.
A Web 2.0 site allows its users to interact with other users or to change website content, in
contrast to non-interactive websites where users are limited to the passive viewing of information
that is provided to them.
Most Popular Web 2.0 Tools and Applications
http://www.go2web20.net/#tag:most-popular
The Change Management Toolbook – Virtual Facilitation Tools
http://www.change-management-toolbook.com/mod/glossary/view.php?id=646
A wiki designed to provide an overview and guidelines (and, in many cases, screenshots) on a variety
of tools that can be used for synchronous/asynchround online collaboration.
Some of Vicki Axelrod’s thoughts and favorite wikis on the subject…
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21 Century Organization Group Blog – http://c21org.typepad.com
Three plus years of practical posts on the essentials, fundamentals and impacts of an
interconnected 24/7 global economy for organizations. (Check under Our Resources for links to
articles, presentations and videos by the authors.)
Wikis:
Connected Intelligence: http://connectedintelligence.wikispaces.com/
Networked Organizations: http://networkedorganizations.wikispaces.com/
…as well as some articles and books of particular relevance:
Open net WORKing Organizations: Co-generating Knowledge and Innovation
∞
http://c21org.typepad.com/presentations/files/open_networking. Organizations.pdf
Broadcasting innovation: organising to connect intelligence
http://www.ikmagazine.com/xq/asp/txtSearch.ambrozek/exactphrase.1/sid.D1D81CC2-9DD5-
4565-BE1E-6B71BE7B874F/articleid.6417553D-1F17-4926-9D48-
2EF1110C0767/qx/display.htm
Placing Faces on Knowledge
http://c21org.typepad.com/presentations/files/ik_mag_facebook_study_article.pdf
The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New
Audiences, and Sell More Stuff – Clara Shih http://bit.ly/JhPah
Here Comes Everybody: The Power of Organizing Without Organizations - Clay Shirky
http://bit.ly/19uLA
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2. Groundswell: Winning in a World Transformed by Social Technologies
– Charlene Li and Josh Bernoff http://bit.ly/3xwAmj
The Wealth of Networks: How Social Production Transforms Markets and Freedom - Yochai
Benkler http://bit.ly/3pKztL
The Sustainable Enterprise Fieldbook – Jeana Wirtenberg, David Lipsky, and William G.
Russell. Chapter 8 Transorganizational collaboration and sustainability networks
Some resources Robert Burnside wanted to share…
A good overview on “crowdsourcing” – or “tapping the latent wisdom of the masses” – thorugh the
use of Social Media and technology today, written by Daniel Dworkin, a Consultant at Stromberg
Consulting, a Ketchum firm.
http://www.huffingtonpost.com/daniel-dworkin/the-suggestion-box-ate-my_b_250757.html
The Social Media Revolution (YouTube Video Time - 4:22)
http://www.youtube.com/watch?v=sIFYPQjYhv8
An interesting – and somewhat alarmingly straightforward - overview of the Web 2.0 universe,
complete with statistics that might make you think a bit more about using these tools.
www.slideshare.net/infiltrators/what-the-fk-is-social-media-one-year-later-1729461
Some of Robyn Stratton Berkessel’s own blogs and favorite tools on the subject…
Through our increased use of digital tools, as with any other tool, we are evolving to another level.
We’ve come from rubbing stones together to….. designing computers that automate most manual
processes leaving us now ready to move to the next stage of evolution and apply all our prior
knowledge……Wise application is knowing how to use digital media in a way that serves
humanity. As human beings, it is in our DNA to communicate, to participate, to contribute, to
inquire, to learn, to grow. Digital tools are enabling such experiences at unprecedented rates,
unconstrained by politics, ideologies, geography, ethnicity, income, gender, age or any of the
traditional barriers to entry.
http://www.positivematrix.com/2009/05/14/participatory-tools/
Twitter has awakened me to knowing there is no void between us – the morphic energy fields –
our collective consciousness is palpable. We are connected with so many more people through
social media in an important way.
http://www.positivematrix.com/2009/03/28/twitter-and-me/
OpenSpace-Online® meetings for small and large groups. The virtual-led procedure of this "Do-it-
Yourself" real-time meeting method makes it possible for participants to work together
WITHOUT "human" online moderators. This worldwide unique methodology is e-collaboration,
enabling unique, holistic and highly participative architectures to link multifaceted ways of face-to-
face and on-line activities in all settings.
http://www.openspace-online.com/
iCohere is an affordable, highly configurable collaboration platform for online events and
professional communities. Since 2001, the iCohere team has been an innovator in online learning,
knowledge communities and large-scale online events.
http://www.icohere.com/
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3. A range of embedded methodologies harness the wisdom of crowds, reduce collaboration costs by
up to 75%, and generate rapid, transformative …. The future is uncertain. It's time to harness the
wisdom of the crowd.
http://www.groupsystems.com/solutions/
Delivers both the sophisticated meeting software and the personal expertise you need to design
and facilitate effective group collaboration. Whether your group is distributed globally or gathered
in a meeting room, we’ll provide you with the ideas, tools and support to fully engage participants
in achieving results.
http://www.facilitate.com/
…and an opportunity to learn more about how Positive Matrix uses these tools:
We offer a range of tools to increase participation, heighten engagement, and improve productivity
and collaboration. In our workshops and conferences, we supply participants with wireless
keyboards, or, if remote, they participate via laptops or via linked conference hubs with their own
keyboard setup. E-Learning in Appreciative Inquiry. Below is a list of web-based tools.
http://www.positivematrix.com/how-we-do-it/#Participatory%20Tools
Some of the interesting tools, articles and websites that Randi Sumner has “tagged” using
Social Media…
Useful Twitter Tips
Blog Article: “20 objectives for organizational use of Twitter for events”
• http://ow.ly/15GZCC
Tech Crunch Article, “Fred Wilson: The Value Of Twitter Is In “The Power Of Passed Links”
• http://www.techcrunch.com/2009/06/16/fred-wilson-the-value-of-twitter-is-in-the-
power-of-passed-links/
Hashtag Twitter Profile
• http://twitter.com/hashtag
• http://twitter.com/HASHTAG_ORG
• http://twitter.com/wthashtag
Hashtag Wiki Style Sites
• http://wthashtag.com/Main_Page
• http://hashtag.org/
Tips on Using Hashtags
• http://blog.complimedia.com/2009/04/how-to-hashtags-on-twitter-quote-followfriday-
etc/
Immersive Internet
Thinkbalm’s definition of Immersive Internet with links to White Paper and blog articles.
• http://www.thinkbalm.com/immersive-internet/
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4. Politics
White House Links to the WH Blog, Facebook, Twitter, etc:
• http://www.whitehouse.gov/blog/
Twitterstream US Government
• http://tweetcongress.org/
Social Media News Sites
• http://socialmediatoday.com/
• http://mashable.com/
• http://www.socialmedia.biz/
• http://www.centerforsocialmedia.org/
• http://socialnewswatch.com/
• http://w.moreover.com/
Interesting Aricles
Social Media Gender Gap
• http://www.businessweek.com/technology/content/may2008/tc20080516_580743.htm
…and some book and speaker recommendations, as well.
Clay Shirky
An NYU Professor who cuts through the morass of organizational behavior to identify new
methods for operating un a social media world and suggests new strategies for running an
association with members rather than merely for them. How to turn association culture upside-
down into a platform where the membership can create value directly for each other.
Here Comes Everybody by Clay Shirky
[http://www.shirky.com/]
Charlene Li
One of Forrester Research's top analysts provides practical advice on how to take advantage of
the growing phenomenon of informal communication networks to engage and energize your
organizational community.
Groundswell by Charlene Li & Josh Bernoff
[http://www.forrester.com/Groundswell/book.html]
Gary Hamel
The Wall Street Journal's "most influential business thinker" and author of the renowned book,
Leading the Revolution and Competing for the Future
The Future of Management
http://www.garyhamel.com/
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