COMMUNICATION SKILLS AND IT'S IMPORTANCE FOR CAREER BUSINESS AND PROFESSION IN TODAY'S SCENARIO

1. Importance of communIcatIon
skIlls
In professIon
Vasudevan B K

2. COMMUNICATION SKILLS
AND ITS IMPORTANCE
Vasudevan B K
Management
Development
Series

3. COMMUNICATION
• MEDIA - TO MOVE SOMETHING, FROM
ONE PLACE TO THE OTHER
• PHYSICAL
• ROADS
• RAILWAYS
• AIRCRAFT
• LIFTS AND ESCALATORS
• ELECTRONIC (WIRED & WIRELESS)
• TELEPHONE
• RADIO
• TELEVISION
Vasudevan B K

4. COMMUNICATION
• PRINT
• NEWSPAPERS
• BOOKS
• BROCHURES
• AUTOMATION
• REMOTE CONTROLS
• AUTO PILOT AND AUTO LANDING
• UNMANNED AIRCRAFTS AND TRAINS
Vasudevan B K

5. COMMUNICATION DEFINED
TRANSFER OF MESSAGE FROM ONE MIND
(SENDER) TO OTHER MIND (RECEIPIENT)
WILL BE SUCCESSFUL, IF FOLLOWING
STAGES ARE PERFORMED WELL
• SOURCE
• SELECT THE MESSAGE ACCORDING TO THE
SITUATION AND THE AUDIENCE
• WORDING THE MESSAGE
• UTTERING THE WORDS
• TARGET
• LISTENING
• UNDERSTANDING
• REGISTERING THE MESSAGE
Vasudevan B K

6. AIMS OF COMMUNICATION
• TO GET THE BEST RESULTS FROM OUR
COMMUNICATION, FOLLOWING FOUR
AREAS ARE TO BE WATCHED
• WHAT WE MEAN TO SAY?
• WHAT WE ACTUALLY SAY?
• WHAT THE OTHER PERSON HEARS?
• WHAT THE OTHER PERSON THINKS HE
HEARS.
Vasudevan B K

7. The Communication Cycle
Encoding
Channel
Message
Decoding
Message
Source
Receiver
Feedback
Vasudevan B K

8. Vasudevan B K

9. To be an effective communicator and to get your
point across without misunderstanding and
confusion, your goal should be to lessen the
frequency of problems at each stage of this
process, with clear, concise, accurate, wellplanned communications
Vasudevan B K

10. TYPES OF COMMUNICATION
• SOUNDS
• TALKING, MUSIC, COUGHING, WHISTLING,
CRYING, BARKING
− EXAMPLES : RADIO, TELEPHONE, TAPE-RECORDERS
• SIGNS
• ALPHABETS, DRAWINGS, SIGN LANGUAGE
− EXAMPLES : WRITING, PICTURES, SIGNAGE,
ACTIONS,EXAMPLES : GESTURES
• COMBINATION OF TWO : TELEVISION, CINEMA, LIVE
CONCERTS
• OTHER SENSES
• FEELING - BRAILLE, HOT, WARM, ROUGH
• SMELLING – FLOWER, GARBAGE
• TASTE – BITTER, SWEET, SOUR,
Vasudevan B K

11. TYPES OF COMMUNICATION
• VERBAL
• TALKING, CRYING, LAUGHING,
SHOUTING
• NON-VERBAL (BODY-LANGUAGE)
• HAIR STYLING, DRESSING, ATTIRE
• POSTURE, HAND MOVEMENTS
• GESTURES, EYE-MOVEMENTS, SMILE,
TEARS, RAISED EYE-BROWS,
WRINKLES ON THE FOREHEAD
Vasudevan B K

12. TYPES OF COMMUNICATION
• SPIRITUAL (HYPOTHETICAL)
• MOTHER CHILD COMMUNICATION AND
LACTATION
• LAILA - MAJNOO COMMUNICATION
• PROPHECIES
• DREAMS
• PRAYERS
Vasudevan B K

13. SELLING PROCESS
THE CHANNEL GETS RICHER AS YOU SEE
YOUR BUYER MORE INTERESTED YOUR
STEPS ARE AS FOLLOWS:
•
•
•
•
SEND A BROCHURE/CATALOGUE
WRITE A LETTER OR E-MAIL
MAKE A PHONE CALL
MEET PERSONALLY TO DECIDE
Vasudevan B K

14. A BUYING PROCESS
THE CHANNEL GETS RICHER AS YOUR
INTERST ENHANCES. IN A PROCUREMENT
PROCESS YOU GO THROUGH THE
FOLLOWING STEPS
• READ BROCHURES/CATALOGUES
• WRITE A LETTER OR E-MAIL
• MAKE A PHONE CALL
• PERSONALLY VISIT TO DECIDE
Vasudevan B K

15. HOW TO BE MORE EFFECTIVE?
• DO HOMEWORK AND REHEARSE
• PRESENT IDEAS IN ORDERLY MANNER
AND COMPREHENSIVELY
• LISTEN TO YOUR AUDIENCE
• HAVE RIGHT VOICE MODULATION
• OPTIMUM VOLUME
• VOCAL VARIETY
• MAKE IT PERSUASIVE
Vasudevan B K

16. Persuasive Communication
Communicator
Characteristics
•
•
•
Communication Medium
Expert
Credibility
Attractive
Message
Content
•
•
•
•
Present all sides
Few arguments
Emotional appeals
Inoculation effect
Vasudevan B K
Audience
Characteristics
• Self-esteem
• Inoculated

17. HOW TO BE MORE EFFECTIVE?
•
•
•
•
•
•
•
•
BE STIMULATING
BE CONCIOUS OF BIAS
APPLY BODY LANGUAGE
HAVE A SMILE ON YOUR FACE
BE A MIRROR OF YOUR MESSAGE
EMPHASISE ALL THE TIME
USE THE “KISS” METHOD
MAINTAIN A RIGHT DISTANCE
Vasudevan B K

18. Effective Communication
• Enjoy yourself.
• The audience will be on your side and
want to hear what you have to say!
Vasudevan B K

19. Use of Visual Aids
• Overhead
Transparencies, Slides,
Flip Charts, Videos,
Handouts.
• Multi-Media
Presentation as being
done now.
Vasudevan B K

20. Vasudevan B K

21. Vasudevan B K

22. Use of Examples and Stories
• Examples from real life
• “Stitch in time saves nine”
• ABC & Co did not
complete Book-Keeping
on timely basis and that
resulted into serious
chaos
• Stories to establish your
view-point
• “Unity is the best policy”
• Story of the dying man
and his 3 sons and the
bundle of sticks
Vasudevan B K

23. WHAT NOT TO DO?
•
•
•
•
•
•
EXAGERRATION
FILTERING
VAGUENESS AND GENERALITY
EGOCENTRIC LANGUAGE
JAW-BREAKERS -LANGUAGE
DEVIATION FROM THE SUBJECT
Vasudevan B K

24. WHAT NOT TO DO?
•
•
•
•
•
CONFUSING FACTS WITH OPINIONS
HANDS TO FACE GESTURES
HANDS IN THE POCKET
OBJECTIONABLE POSTURES
AHs AND PAUSEs – UNWANTED WORDS
OR PHRASES
Vasudevan B K

25. MISCOMMUNICATION
Vasudevan B K

26. MISCOMMUNICATION
• A FEW MISUNDERSTOOD WORDS MEAN
LIFE AND DEATH
• WORST AVIATION DISASTERS DUE TO
MISCOMMUNICATION
• IN 1977 IN CANARY ISLANDS, TRAFFIC
CONTROLLER GAVE DEPARTURE
INSTRUCTIONS, KLM 747 PILOT
THOUGHT ITS DEPARTURE CLEARANCE.
HE PULLED THE THROTTLE AND HIT A
PANAM 747 ON THE RUNWAY KILLING
583 PEOPLE.
Vasudevan B K

27. MISCOMMUNICATION
• BOTH WERE SPEAKING ENGLISH AND THE
AIR-TRAFFIC CONTROLLER GAVE THE
RIGHT MESSAGE. BUT THE PILOT
MISUNDERSTOOD.
•
• RESULT – DEATH
• SIMPLE MISUNDERSTANDINGS,
ALTHOUGH THE INTENTIONS ARE CLEAR.
RESULT –
RELATIONSHIP Vasudevan B K
IMPAIRED

28. Chinese Whisper
MESSAGE PASSED FROM PERSON TO
PERSON BY WHISPERING.
THE MESSAGE CHANGES
DRAMATICALLY, FROM THE ORIGINAL
IDEA
Vasudevan B K

29. ORIGINAL MESSAGE
• A KING WEARING A RED
TURBAN AND A WHITE ROBE
ORDERED HIS GENERAL TO
ADVISE HIS SOLDIERS TO
CLOSE THE BORDERS FOR A
LIMPING MAN, WHO MAY
DESTROY THE PEACE OF HIS
NATION
Vasudevan B K

30. CommunicationTwo Way Process
Sender
Form
message
Transmit
Message
Receiver
Receive
encoded
message
Decode
message
Encode
feedback
Encode
message
Form
feedback
Noise
Decode
feedback
Receive
feedback
Transmit
Feedback
Vasudevan B K

31. Communication is integral for any relationship, be
it at home, with friends, or at work. Research has
shown consistently that a deficiency in this skill
can absolutely ruin relationships. The foundation
of solid interpersonal skills is not just making
yourself be heard but also involves an
understanding of where other people are coming
from.
Vasudevan B K

32. BE A GOOD LISTENER
• COMMUNICATION IS NEVER A ONE WAY
PROCESS
• WHEN OTHER PERSON IS TALKING,
SHUT-UP
• PAY TOTAL AND UNDIVIDED ATTENTION
WHEN LISTENING
• WATCH YOUR BODY LANGUAGE
• LISTEN FOR SIGNALS
• DO NOT GET EMOTIONALLY INVOLVED
• USE EXPRESSIONS LIKE “I SEE” ETC.
Vasudevan B K

33. Active Listening Process
and Strategies
SENSING
•Postpone evaluation
• Avoid interruptions
• Maintain interest
ACTIVE
LISTENING
RESPONDING
• Show interest
• Clarify the message
EVALUATING
• Empathize
• Organize information
Vasudevan B K

34. COMMUNICATION WAVELENGTHS
• LEVEL 5 : CLICHÉ CONVERSATION
• HOW ARE YOU? NICE DAY! ETC.
• LEVEL 4 : SMALL TALK
• WEATHER, TV, CURRENTS AFFAIRS
• LEVEL 3 : FACTS & OPINIONS
• EXCHANGE OF IDEAS AND FACTS
• LEVEL 2 : EMOTIONS AND FEELINGS
• FRIENDS, FAMILY, PAINS, PLEASURES
• LEVEL 1 : PEAK COMMUNICATION
• INTIMATE FRIENDS, SPOUSE,
CHILDREN
Vasudevan B K

35. IMPORTANCE
• SUCCESSFUL BUSINESSMAN - LEE
IACOCCA
• GREAT RESEARCHES
• HAKIMS viz a viz ALLOPATHY
• POLITICAL LEADERS
• REVOLUTIONARIES
• SUCCESSFUL LAWYERS
• ACTORS
Vasudevan B K

36. COMMUNICATION REVOLUTION
•
•
•
•
•
REVOLUTIONARY CHANGES
E-MAIL, VIDEO COMMUNICATION
ELECTRONIC CONFERENCING
DOCUMENT CONFERENCING
A person will not be respected for his
physical attire but for his communication
skills
Vasudevan B K

37. CONCLUSION
YOU NEED TO BE A BETTER
COMMUNICATOR TO
• BE POPULAR AT HOME AND AT YOUR
INSTITUTION.
• TO BE EFFECTIVE IN SELLING AND
COMMUNICATING YOUR IDEAS TO
OTHERS
• TO IMPROVE YOUR PERSONALITY
• TO BE MORE PRODUCTIVE
• TO PROGRESS IN LIFE
• TO INFLUENCE PEOPLE
• TO ACHIEVE YOUR DREAMS
Vasudevan B K

38. Reading Test
I cdnuolt blveiee taht I cluod aulaclty
uesdnatnrd waht I was rdgnieg
------------------------------------------------------THE PAOMNNEHAL PWEOR OF THE HMUAN
MNID
Aoccdrnig to a rscheearch at Cmabrigde
Uinervtisy, it deosn't mttaer in waht oredr the
ltteers in a wrod are, the olny iprmoatnt tihng
is taht the frist and lsat ltteer be in the rghit
pclae. The rset can be a taotl mses and you
can sitll raed it wouthit porbelm. Tihs is
bcuseae the huamn mnid deos not raed ervey
lteter by istlef, but the wrod as a wlohe.
Amzanig huh?
Vasudevan B K

39. Communication Skills and
Successful Career
• In a recent survey of recruiters from
companies with more than 50,000
employees, communication skills were
cited as the single more important
decisive factor in choosing managers
Vasudevan B K

40. Communication Skills for
Successful Career
• . The survey, conducted by the University
of Pittsburgh’s Katz Business School,
points out that communication skills,
including written and oral presentations,
as well as an ability to work with others,
are the main factor contributing to job
success
Vasudevan B K

41. THANK YOU
E-Mail
bkvasudevan24@gmail.com
Vasudevan B K