Changes in Facebook algorithm has affected the effectiveness of how Facebook business Pages can reach their audience. What are your options and should you dump your Facebook Page this year.
3. Facebook for Business
We have to acknowledge that Facebook can be a valuable
platform where you could “potentially” reach a large segment
of your customers! After all, it has 727 million daily active users
on average and 1.19 billion monthly active users (as of
September 2013).
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17. Facebook Groups
Not ready to leave Facebook? Try starting or joining
targeted Facebook Groups. If the Groups have
good moderators and are active, Groups can be a
great place to share your expertise and create
visibility for your business.
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18. LinkedIn
HubSpot found that traffic from LinkedIn generated the
highest visitor-to-lead conversion rate at 2.74%, almost 3
times higher (277%) than both Twitter (.69%) and
Facebook (.77%).
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19. Pinterest
Pinterest drives sales especially if you’re a product based
company.
“Of the traffic from Pinterest, shoppers are 10% more
likely to make a purchase compared to those who arrive
from other social sites. Of those purchases, the average
order is $80 – double the average order of customers
coming from Facebook”. Shopify.com
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20. Google+
“Using Google+ Is The Best Way To Boost Your Website's
Search Ranking With Social”. (businessinsider.com)
The power of Google is undeniable. Let’s not forget that
Google IS the King of search.
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21. YouTube
YouTube is the third most popular website in the world and
according to Nielsen, it reaches more US adults ages 18-34 than
any cable network. As well, with more than 1 billion unique users
visit each month and over 6 billion hours of video watched
each month, YouTube is definitely worth considering in 2014.
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22. SlideShare
Acquired by LinkedIn in 2012, SlideShare is the world's
largest community for sharing presentations. With 60 million
monthly visitors and 130 million pageviews, it is amongst the
most visited 200 websites in the world. Besides
presentations, SlideShare also supports documents, PDFs,
videos and webinars. (Slideshare.net)
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24. Email Marketing
Email marketing is a great way to stay top of mind, build
deeper relationships and helps earn trust with your
customers. It is an effective strategy for prospects and
lead nurturing.
Focusing on building and growing your list in 2014 will
definitely pay off in the long run.
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25. Ten Tips for Email Marketing
1
In general, the less information required to opt in, more
sign-ups you'll get
2
Give an exclusive offer or something valuable in
exchange for email addresses
3
Reach out to your prospects with “targeted” messages
4
Make sure you have mobile-friendly emails
5
Subject lines can be the difference between an open or
ignored email
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26. Ten Tips for Email Marketing
6
Your emails should provide value, educate, entertain or
help your contacts solve their problems
7
Keep it simple
8
Include a call to action in your emails
9
Track your results and adjust accordingly
10
Respect CAN-SPAM laws
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27. Your Blog
Your website and blog should be your home-base, think of it as
the anchor to your online marketing.
Blogging helps to…
drive traffic to your website
establish you as an authority in your field
connect with your community
rank higher with search engines
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28. Blog Distribution Strategy
Unfortunately, great content is not enough. Your content
distribution strategy is crucial in order to get noticed.
Take a look at “How to Get Eyeballs on Your Business with a
Blog [infographic]” (http://bit.ly/blogdistribution) to help
you gain traffic and visibility for your blog.
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29. Remember…
DON’T put all your eggs in the
same basket…especially if you
don’t own the basket!!
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30. In 2014…
If it’s working…
If it’s not working…
or do it
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doing it!
doing it…
Hinweis der Redaktion
“Reach” represents how many people see your Page posts in their newsfeed. Not all of your Fans see your Page posts and even less will see them now.
Read: What Increased Content Sharing Means for Businesses http://on.fb.me/19A36Rj
Resources for LinkedInDownload the 5 minute LinkedIn marketing plans for Beginner, Intermediate and Advanced by Bluewire Media http://bit.ly/19A3e38LinkedIn Prospecting: How to Find Your Next Customer on LinkedIn http://bit.ly/19A3kIi
Resource for PinterestEverything You Need to Know to Get Started With Pinterest for Business by Hubspot http://bit.ly/19A3oHN
If you’re still having doubts, read these two articles:Using Google+ Is The Best Way To Boost Your Website's Search Ranking With Social http://read.bi/19A3r6HUsing Google+ to Appear in the Top Results Every Time - Whiteboard Friday http://bit.ly/19A3uPT Resources for Google+What is Google Plus? A Complete User Guide. (Videos and Blog) by Martin Shervington http://bit.ly/19A3xLx
Resources for YouTubeThe 2013 YouTube Marketing Guide by KissMetrics http://bit.ly/19A3AH7
Resource for SlideShareThe Marketer’s Guide To SlideShare by KISSmetrics http://bit.ly/QauNYf
Email Marketing ResourcesThe Ultimate List of Email SPAM Trigger Words by Hubspot http://bit.ly/19A3GyBEmail Marketing: How to Push Send and Grow your Business by Copyblogger http://bit.ly/19A3IGu
CAN-SPAM Act: A Compliance Guide for Business http://1.usa.gov/19A3LCd
Take a look at “How to Get Eyeballs on Your Business with a Blog [infographic]” http://bit.ly/blogdistribution
You’re doing everything as you should but it’s not paying off, it is best to spend your efforts and time where it will payoff…simple!