Website performance has become a cornerstone of user experience and brands that incorporate that into all aspects of digital gain a long-term strategic advantage. Join this session to learn about the fascinating realm of how performance optimization can significantly influence your business strategy and user satisfaction. Drawing from real world experience, we will explore the concrete connection between website performance, SEO, loyalty, digital engagement, conversion rates, and revenue. As we trace the evolution of performance, we'll discuss the growing convergence of technology and strategy in the optimization process. Our focus will then shift to the heart of composable architecture, where you will learn invaluable tips on how to implement the experience management tools with personalization and experimentation without sacrificing performance and user experience. We'll provide practical technology recommendations to be aware of as you implement or look to optimize your digital experience using the new Sitecore composable tools. Harness the power of the new modern MarTech to turn performance into a strategic advantage.
22. Composable APIs
Global Delivery
Aligning with technologists on the right tools is critical.
1. CDN is no longer needed
2. Vercel is a performance-focused edge delivery platform
3. Sitecore XM Cloud works natively with Vercel and SSG
technology
4. Content Hub provides an asset CDN
Search
Selectthe right
tools forcontent
delivery
Personalize
Sitecore CDP
CDN
XM Cloud DAM
Sitecore Composable Products are a set of modular and API-driven products that enable organizations to create, manage, and deliver personalized digital experiences across all channels and touchpoints.
These products are divided into 3 buckets:
Content Cloud
Engagement Cloud
Commerce Cloud
Sitecore Content Cloud has:
XM Cloud ………. Which helps in Create, manage, and deliver relevant content everywhere, lighting-fast, with a cloud-native, is enterprise-ready SaaS CMS.
Content Hub Dam ………. Centralize all your digital assets and deliver them to any customer touchpoint with an automated digital asset management (DAM) solution.
Content Hub Operations……. To collaborate effortlessly on content strategy, creation, and analytics with an intelligent content operations solution.
Sitecore Search ………….. To Deliver more accurate and relevant results with AI-driven intelligent search for websites and digital properties.
Content Hub One ………. Author and serve content for any digital channel with a headless CMS designed for agility.
Sitecore Engagement Cloud has:
Sitecore CDP …. To Connect and activate customer data across your ecosystem to drive relevance with an intelligent customer data platform.
Personalize ……….. To Optimize every experience across every channel with our pioneering experimentation and personalization platform.
Sitecore Send ……….. Create unique customer journeys with hyper-targeted email marketing campaigns and AI-driven automation.
Sitecore Connect …………. To have a clean and refined way for integrating Sitecore solutions with thousands of systems and software platforms
Sitecore Commerce Cloud has:
Sitecore OrderCloud………. Which is a next-gen headless commerce platform that unifies and scales your commerce strategy across distinct buyers and channels
Sitecore Discover……….. To Personalizes product search results, merchandising, and recommendations in real-time with AI-powered product discovery.
Innovation, acceleration, disruption
Each of the Core Web Vitals represents a distinct facet of the user experience, is measurable in the field, and reflects the real-world experience of a critical user-centric outcome.
The metrics that make up Core Web Vitals will evolve over time. The current set for 2020 focuses on three aspects of the user experience—loading, interactivity, and visual stability—and includes the following metrics (and their respective thresholds):
For each of the above metrics, to ensure you're hitting the recommended target for most of your users, a good threshold to measure is the 75th percentile of page loads, segmented across mobile and desktop devices.
Questions
Kevin, from your experience, what are the things client should prioritize to maximize product value?
Composable’s biggest strength
Experimentation
Sitecore 360
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