A lecture that I recently delivered for one of the students groups. it says - "The Future Belongs to the Awesome"

4. So what exactly is Digital Marketing…
… Rocket Science!

5. DIGITAL MARKETING
In the new age of
technology, Digital Marketing is a
paradigm shift; a change in way
the Marketers used to think.

6. We live in a world that is
changing so rapidly the
consumers are now in love with
change itself.
“If an idea doesn’t work
online, it’s not a good idea.”
Using an innovative technology doesn’t
make an idea innovative.

8. Digital marketing encompasses a variety of
internet marketing and online media
strategies to promote brands and
products, besides generating awareness.
Increasingly, this is the medium which is
providing powerful marketing tools that
will improve branding efforts and boost
direct response
e.g., integrating mobile with digital
marketing can create personal, long-term
relationships between brands and
consumers using electronic marketing
channels.

9. DIGITAL MARKETING ELEMENTS
• SEO
– Keyword Strategy
– On-site Optimization Strategy
– Off-page or Link building Strategy
• Viral Marketing
• Social Media Marketing
• Paid Marketing
• Email Marketing
• Mobile/SMS Marketing
• Website Metrics

10. Search Leveraging
E-Mail
Engine Social
Marketing
Optimization Media
Online
Ad Affiliate Social WOM / Viral
PPC Reputation Blogging
Networks Marketing Bookmarking Marketing
Management

11. TRADATIONAL vs Search Marketing
- Paid Search PPC
DIGITAL MARKETING - Contextual PPC
- Organic search
- Shopping Comparison
Offline
Email Marketing
Print Publication - Bi-monthly newsletter
Advertising - Promotion Offers
-Magazines
-Newspapers
-Other Display Ad & Rich
Media Advertising
• Banner ad
Marketing placement
Collateral - Video Advertising
-Brochures & Posters
Social Marketing
Offline Online - Blogging
TV/Radio Marketing Marketing - Podcasting
• Reputation
-30 Second Spots
Management
- WOMM, SMM, SMO
Direct Mail
-Postcards Affiliate
-Direct mail pieces
Marketing
- In-house
- Affiliate Networks
Trade Shows
- Regional and national
Trade show appearances

12. What can Digital Marketing do for you?
Google, MSN
SEO Long Term Effect
Best Traffic Source
Text , Image, Banner ads
Targeted Traffic
PPC Immediate Results
Performance Tracking
Brand Awareness
Banners Boost Link Popularity
Text Links Additional Traffic Source
Builds reputation
Articles / Boost Link popularity
PR News Additional Traffic source

13. Brand
Social Media Management, Engagem
ent, Create
Buzz, WOM, Viral
Marketing
Track Marketing
Web Campaigns
Performance
Analytics
Optimize Results
Establish Community
List Building Maintain Loyalty
Newsletters Repetitive Sales
Boost Link popularity
Web Additional Traffic source
Directories

14. Social News Web Sites
Blog Search Engines - Digg
- Technorati - Mashable
- Blogspot - Reddit
- wordpress - Newsvine
Shared Bookmarks
Collaborative Content Aggregators - Del.icio.us
- Wikipedia (text) - Furl
- Flickr (photos) - Shadow
- YouTube (video) - Ping
- PodcastAlley (podcasts)
- iPodder.org (podcasts)

15. BLOGGING 101

16. There is no such thing as a
‘VIRAL CAMPAIGN’!!
AMAZINGLY OVERWHELMINGLY AWESOME
IS VIRAL

17. VIRAL
Digital can only push the idea forward since its
more easy to share on digital mediums. It is also
measurable and track able.
The idea has to be powerful enough itself to go
the distance.
During the financial crisis, there was a campaign by
Hyundai that gave people the guarantee that if they
lose their job the following year, Hyundai would buy
their car back. It was an idea that spread virally
without solely living online.

18. QR Codes – Quick Response Codes
The key to success is to offer value to the
consumer - codes need to take you to
something of value - product
information, how-to-use video, coupons, etc.
Mobile optimization is also key. The user
will be getting your message on a 3-5"
screen, so video or easily readable text are
ideal.

19. QR codes are a great way to give people a ton of info
digitally. Here's a scenario...a restaurant has a QR
code at every table. When you scan it, it takes you to
a page you can sign up for their email list. Here is
the beauty of this process...a person is most likely
not going to take a piece of paper home to their PC
and sign up for your email list when they could be
doing something else. However, if they are sitting at
the table waiting for
their food, there is no better
time to scan the code and
sign up on their phone.

20. QR Codes can be a great way to link traditional
advertising to digital, increase POS conversion and
generally engage consumers. Nissan USA has
figured out a good use for QR codes by providing
them on new cars. They essentially act as a "silent
sales person" for on-the-lot consumers
Be careful though in blocking yourself into QR
codes, QR codes are a specific type of code. You may
also want to look at SnapTags which provide more
branding opportunities.

21. Which do you think is more powerful:
A company website or its Facebook page?

22. • Digital is not a job for specialists anymore.
• Lose the New Media Phobia and embrace it.
• Live the digital media, make a Techy friend.
• Every campaign can be a global campaign.

23. • Focus on individuals. User behaviors
measurement.
• Crowdsourcing.
• Focus on content: it will always be the king!
• The power of status messages

24. Integrate but don’t interrupt
A brand should insert itself meaningfully
into people’s lives by enabling and
enriching their existing behaviors, not by
requiring new ones.
The real beauty of Digital marketing –
the ability to test before you invest.
Beta version, pilot testing etc.

25. Brand  corporations  individuals
People are starting to realize that there’s not
much of a line between your personal and
professional lives anymore. Digital lifestyle is
taking over
121 million searches are conducted
in Google every hour, but only
25% of users scroll past the first
page of search results.

27. Every corporation is shifting towards a more
digital oriented workforce. Almost every job
description has a digital element to it now.
The people in your social circles — including
LinkedIn, Facebook and Google+ — are also the
people who will help you network to a new job
or career.

28. Applying interactive technologies
to Contribute to marketing activities
Through Developing a planned
approach to improve customer
knowledge to Deliver communication
& services that matches Individual’s
needs.

29. That’s it!
Questions?