Browse this deck to see the services offered by us at iOL Digital. https://iol.digital

1. iOL Digital Marketing Services

2. ABOUT US
1. We at iOL Digital are passionate about social and digital
marketing
2. For us, the ability to reach over 125 million internet users in
India is fun and exciting
3. We love technology and how it progresses everyday
4. We keep track of how tech progress can be applied for
business & social objectives – and help clients harness this new
& exciting medium for their benefit
5. The founding team at iOL started ‘playing’ with social & digital
for business objectives in 2008 and has won numerous AsiaPacific social and digital marketing awards in the recent past

3. OUR CLIENTS

4. WHAT WE OFFER
SEARCH
SOCIAL
BUILD
Google Search Engine
Marketing
Facebook Page & Ads
Management
Simple Website
Development
Targeted Google Banner
Ads
Blog Development &
Syndication
Mobile Website
Development
Google Remarketing Ads
LinkedIn Page & Ads
Management
Facebook App
Development
Online Influencer
Identification &
Engagement
YouTube Ads Creation &
Management
Mobile App
Development
INSIGHTS
Google Analytics Reporting
Social Media Measurement
Digital Media Spend Planning &
Optimization
Digital & Social Media Strategy
Development

5. WHAT WE OFFER - SEARCH
SEARCH
SOCIAL
BUILD
Google Search Engine
Marketing
Facebook Page & Ads
Management
Simple Website
Development
Targeted Google Banner
Ads
Blog Development &
Syndication
Mobile Website
Development
Google Remarketing
Ads
LinkedIn Page & Ads
Management
Facebook App
Development
Online Influencer
Identification &
Engagement
YouTube Ads Creation &
Management
Mobile App
Development
INSIGHTS
Google Analytics Reporting
Social Media Measurement
Digital Media Spend Planning &
Optimization
Digital & Social Media Strategy
Development

6. Google Search Engine Marketing
• Over 90% of India’s 125 million internet users login to Google Search – many
of these searches relate to purchase of new products of services
• The ability to be discovered by prospective customers during their purchase
research phase is crucial
• We first help identify the right set of search keywords for our clients before
researching into their past search volume to create a media plan

7. Google Banner Ads
Your
Target
Websites
• Did you know online banner ads are the least clicked of all digital ads?
• We help get you better than average performance by:
1.
First researching and identifying the websites of relevance to your
product or service category
2.
Then serving our ads only on these target websites, to people from our
target countries or cities

8. Google Remarketing Ads
• Possibly the most cheeky digital ad unit – are the Google Remarketing Banner
Ads
• Imagine if your online banner ads are only seen by those who visited your
website in the last 30 days
• No matter where they go online, they continue seeing your ads – helping
brand awarness, top of mind recall, and revisits to your website

9. Online Influencer Identification & Engagement
• Is there a blogger, a popular website or an online forum related to your brand,
product, industry or service?
• We’ll help you map the most popular and influential online influencers related
to your line of business – and advise on how best to engage them to amplify
your PR or Marketing outreach

10. WHAT WE OFFER - SOCIAL
SEARCH
SOCIAL
BUILD
Google Search Engine
Marketing
Facebook Page & Ads
Management
Simple Website
Development
Targeted Google Banner
Ads
Blog Development &
Syndication
Mobile Website
Development
Google Remarketing Ads
LinkedIn Page & Ads
Management
Facebook App
Development
Online Influencer
Identification &
Engagement
YouTube Ads Creation &
Management
Mobile App
Development
INSIGHTS
Google Analytics Reporting
Social Media Measurement
Digital Media Spend Planning &
Optimization
Digital & Social Media Strategy
Development

11. Facebook Page Management
• Facebook in India has over 80 million subscribers from India of which 50% visit
the website everyday
• A Facebook page allows us to reach out and engage with this audience
• While Facebook pages are free to create, they require a decicated content
calendar, which can range from three posts a week, to three posts a day –
basis available things to say and business communication objectives

12. Facebook Ads
• With over 20 advertising units
on Facebook, each advertising
unit has it’s individual merits
• We guide our clients on the best
mix of Facebook ad units to
purchase – so as to maximise
fan growth, page engagement
or website conversions
• Facebook ads also allow us to
get creative with how we
advertise - helping us reach
audiences based on precise
interests, geographical location
and more

13. LinkedIn Page & Ads Management
• While Facebook may be a personal social network – LinkedIn is a professional
one. People who are interested in your company, doing business with your
company, or employed by your company – are likely to ‘follow’ your page on
LinkedIn
• You can also advertise your posts or other content to highly targeted
audiences basis the industry they work in, their age and demographic, their
organisational seniority, amongst others

14. Blog Development & Syndication
Now Available On
• While blogging may be almost 10 years old – having your blog posts
discovered by readers on the Times of India, Yahoo, and Moneycontrol
amongst other most popular web portals in India is not!
• In addition to helping draft blog posts basis global best practices which
capture the tone of your brand – we help get your content discovered on
these and more key web portals
• Your posts will appear as ‘Suggested Reads’ with online news articles– helping
drive the viewership of your blog posts and traffic to your website

15. Video Ads on YouTube
• YouTube is India’s second largest social network after Facebook. Helping
advertise in video – it let’s you show your audience your message while they
watch other videos on YouTube
• Video ads can be highly targeted basis a viewers age, gender, location – and
can also be only served to viewers who are consuming videos related to a
certain topic, or from other specific YouTube channels

16. WHAT WE OFFER - BUILD
SEARCH
SOCIAL
BUILD
Google Search Engine
Marketing
Facebook Page & Ads
Management
Simple Website
Development
Targeted Google Banner
Ads
Blog Development &
Syndication
Mobile Website
Development
Google Remarketing Ads
LinkedIn Page & Ads
Management
Facebook App
Development
Online Influencer
Identification &
Engagement
YouTube Ads Creation &
Management
Mobile App
Development
INSIGHTS
Google Analytics Reporting
Social Media Measurement
Digital Media Spend Planning &
Optimization
Digital & Social Media Strategy
Development

17. Simple & Mobile Website Development
• While we’re not experts in web development, using the best cloud software
services have to offer – we can create simple 20-odd page websites, including
eCommerce or Hotel Booking ones at a fraction of a cost of a typical web
development agency
• In addition to simple website development, we can also help our clients adapt
their existing website to best suit the mobile screen, or create a fresh one – at
a fraction of a cost of a traditional website development agency

18. Facebook & Mobile App Development
• Need to engage your Facebook fans deeper? Or figure the best way for your
brand to be present on a mobile screen?
• We can help conceptualize, develop and roll-out a Facebook or Mobile App for
your brand, service or event – basis key creative concepts and global best
practices

19. WHAT WE OFFER
SEARCH
SOCIAL
BUILD
Google Search Engine
Marketing
Facebook Page & Ads
Management
Simple Website
Development
Targeted Google Banner
Ads
Blog Development &
Syndication
Mobile Website
Development
Google Remarketing Ads
LinkedIn Page & Ads
Management
Facebook App
Development
Online Influencer
Identification &
Engagement
YouTube Ads Creation &
Management
Mobile App
Development
INSIGHTS
Google Analytics Reporting
Social Media Measurement
Digital Media Spend Planning &
Optimization
Digital & Social Media Strategy
Development

20. Google Analytics Reporting
• While installing Google Analytics on your website is one thing – being able to
analyze the most important parameters for your business success on an ongoing basis is another
• We use Google Analytics to keep you updated weekly, fortnightly or monthly
on your website visitors, their sources, visitor quality, key website views,
conversions and more

21. Digital Media Spend Planning & Optimisation
• Be it Facebook or Google, most digital or social media ads are purchased on a
real-time basis with costs expected to vary daily
• We help plan a digital or social media ad budget with the most relevant ad
units – continuously analyzing their cost and the quality of visitors they bring
in to help optimize the campaign

22. Social Media Measurement
• Social media campaigns targeted at customer service should ideally have
different success parameters from those planned for brand awareness, or
those for online sales
• We help identify the right set of parameters from a sea of data – that best
help track business success of a social or digital marketing campaign – deriving
an RoI value where possible

23. Digital & Social Media Strategy Development
• In consultation with our clients we first help identify key business objectives
social or digital media can help achieve – and then match respective social
media platforms to the objectives, basis the respective strength of each
• Our objective is to create an overall social or digital media strategy which is
logically sound, scalable, and measureable – while best managing
expectations on what to and what not to expect with social or digital media

24. RECAP: WHAT WE OFFER
SEARCH
SOCIAL
BUILD
Google Search Engine
Marketing
Facebook Page & Ads
Management
Simple Website
Development
Targeted Google Banner
Ads
Blog Development &
Syndication
Mobile Website
Development
Google Remarketing Ads
LinkedIn Page & Ads
Management
Facebook App
Development
Online Influencer
Identification &
Engagement
YouTube Ads Creation &
Management
Mobile App
Development
INSIGHTS
Google Analytics Reporting
Social Media Measurement
Digital Media Spend Planning &
Optimization
Digital & Social Media Strategy
Development

25. So if you looking to
maximize your
sales or services

26. Your Feedback