1. What kind of media institution
might distribute your media
product and why?
By Sophie Buckland

2. What is a media institution?
‘A media institution is an established, often-profit based organization, that deal in
the creation and distribution of advertising, entertainment and information
services.’
This definition was taken from:
http://wiki.answers.com/Q/What_is_a_media_institution
Some examples of media institutions are:
http://www.bbc.co.uk/
http://www.sky.com/
http://www.thisisglobal.com/radio/

3. About Pop FM
For our AS media assignment we had to create a radio station. In our group Paige, Che
and I we created Pop FM. First we had to create a preliminary 5 minute task to
introduce us to the making of a radio station. We then began going on weekly visits to
the studio to begin making our radio show ,whilst expanding and improving on it with
every visit. Our target audience is 15-30 year olds, and we mainly broadcast
Pop, Rock, R&B and Hip Hop music.

4. The media institution I would want to publish my
product is? And why?
I would like Global Radio to publish my product as they
are a well known and successful media
institution, who already manage many different radio
stations.
They manage many different radio stations including;
Capital FM, Heart FM, Classic FM, LBC
FM, XFM, Choice FM and Gold. These all have a large
following and broadcast to more than ‘19 million
listeners each week from every area and to every
demographic.’
http://www.thisisglobal.com/radio/

5. Global radio
The Hit Music
galaxy heart gold
Network
Regional galaxy Regional Heart Regional Gold
Pop FM
stations stations stations
Pop FM would be incorporated into Global radio as one of The Hit Music
Networks five independent radio stations.

6. Our Radio logo alongside some other of Global
radios logo’s

7. Expansion of out product
How could we expand our media product?
•Magazine.
•Gigs/concerts/festivals.
•Social networking sites.
•Website.
•Posters.
Why would global radio be good to do this with?
Global radio would be good to expand our product with as they are a well known
media institution and are already experienced in the Radio field. They manage many
different successful radio stations so are trusted and reliable.

8. Another reason Global Radio would be good to manage Pop FM is because ,all of the
radio stations which Global radio own would get international news and adverts
through Global radio. This is because Global radio would buy the rights to them and
then filter it all down to the other radio stations. By doing this Global radio is allowing
national stations like Heart to broadcast national and international news and adverts.
This would give Our radio station Pop FM an advantage over some other radio stations
as we would be able to broadcast both national and international news to interest a
wide variety of different people.

9. Similarities between Pop FM and some of Global Radio’s stations
Global Radio could also distribute our radio station Pop Fm, as many of their
stations also focus on the same kind of things as our radio station does. For
example, many of the radio stations Global radio manage target people of similar
ages to us.
They also play similar music types to our radio station including Pop, rock, R&B and
Hip Hop. On the other hand, Pop FM would be able to bring something new to
Global radio and we are a fresh, new radio station aiming to attract a wide range of
different listeners.