The company introduction of VariArts Travel, the top China DMC specialized in special interests travel and MICE services www.variarts.com

1. VariArts Travel
The Art of Travel

2. Chapter One – About us
Chapter Two – Special Interests Travel
Chapter Three – M.I.C.E Services
Contact Us

3. ABOUT US
 Started in luxury travel since 2005
 One of China’s top DMCs and Special
Interest Travel Providers
 A team of 10 staff members
 Strong-connection-enabled themes:
arts & culture, academics/education,
sustainability & volunteering, business
& networking, health & wellness.

4. OUR PEOPLE
Lin Xu's personal and professional relationship with China extends across the
academic, entrepreneurial and creative spheres. She is a China scholar, art lover, and
eco-living promoter. After founding a successful and unique DMC, VariArts Travel, she
continued with a vision to create the first high-end travel and event consolidator in
China. She first founded China Luxury Travel Network (CLTN) and built a solid team to
consolidate inbound high-end travel. The next step was the establishment of a
strategic partnership with HelmsBriscoe to create its China branch, consolidating the
meeting service and procurement industry for the first time. Lin’s current endeavor is
the establishment of a cutting-edge high-end outbound travel platform under the
name “SlowTravel”, to bring quality, sustainability and real experiences to Chinese
globetrotters.
Lin got her Masters degree in East Asian Studies at Stanford University after
completing a business degree at Peking University. She has conducted research on
Chinese politics, economic policy, and social studies of the Asia-Pacific region as well
as cultural research in China. She worked as an executive in Asian business
development and investment consulting in the US, France, and China before starting
VariArts group in 2005. She has strong relationships with entrepreneurs, various
levels of Chinese government, Asia-focused academics and creative professionals on
three continents.
Lin Xu
Founder/CEO, VariArts Travel Group

5. OUR PEOPLE
Mary Ma’s detailed experience in the hospitality industry over the past twenty years has put her on the
vanguard of China’s MICE industry, making her one of the most knowledgeable and qualified persons
not only here at VariArts, but throughout all of China. Years of time in hospitality have made her an old
hand in the trade, having worked with incentive groups from Europe, the United States, and Asia, as well
as high-ranking business delegations from around the world. Mary spares no effort in welcoming visitors
to China, working with personal inquiries and global tours with zeal.
A native Beijing expert on the hospitality industry, her first job was in the Shangri-La International Hotel
Group for 12 years, successfully handling international conventions and conferences such as APEC
leadership conference, ASEM, and managing the visits of several other former Presidents/Premiers
visiting China. For the following 8 years she worked with destination management companies, adding to
her repertoire of event creation and management skills until joining VariArts.
Mary Ma
VP of Operation/MICE
Dandan Zhong
Director, Special Interests Travel
Dandan Zhong’s passion for the travel industry, like the places she has visited, is seemingly unlimited. She is
a walking resource on China’s hidden gems with a deep understanding of the tourism market, where
finding the next hot spot is a personal zeal. Dandan translates this knowledge, combined with her lengthy
experience in the industry as a project manager with Wild China, into a revolutionary view of the travel
industry in China: that a vacation is more than the most expensive hotel and the gaudiest tourist trap. She
doggedly dreams to bring the spirit of the adventurer back to the Chinese travel business, and leads others
towards creating new possibilities for travelers with the experiences, knowledge, and emotions a trip to
China can instill.
Dandan received her bachelor’s degree in Travel Management from Beijing Institute of Tourism. Her past
experience has been in premium travel and destination management in the past seven years, serving an
array of valuable clients like Rockefeller Kellogg, Columbia, and Harvard. During the Beijing 2008 Olympics,
she was involved in the culture programs for sponsors like Panasonic and NBC.

6. OUR PEOPLE
• Extensive knowledge of China;
• 5 years experience serving more than 70,000
clients;
• Account Manager for French-speaking market;
• The green spirit of the VariArts team;
• 4 years experience;
• A specialist in special-interest tours,
handling FIT clients;
• Has lived and traveled to the four corners of
China;
• A journalist and reporter;
• Bringing creativity into tour and MICE
programs;
• Henry’s untiring personality is only matched by
his fervor for developing the finest events and
programs ;
• 5 years experience;
• A specialist in MICE services;

7. TESTIMONIAL
“I think it went fantastically well and I was always amazed how everything fell
in place without glitches. The guides were great, fantastic.”
- Pedro’s family
“Great people, Great memories that I will carry for life time.”
-Ayman Talaat, Managing Director, ExtraMile event
“Very professional and they really took into account the particular
circumstances of the clients.”
- Jon McGrath, Groups and Leisure Travel consultant
“There is only one comment I can give – EXCELLENT. I have been received a
great compliment from all Directors about the setup and tours that arranged
by your Company”
- Sally Leung, WTP
More testimonial please visit:
http://www.variarts.com/categ
ory/testimonial/

8. SERVICE LIFECYCLE
Pre-sales Post sales
• Information • Reservation
• Customize • Brief local
• Pre-trip information
• Gifts
Program
Design
During trip Post trip
• Daily check • Feedback from clients
• Immediate response • Feedback to local
• Be flexible operator
• Budget • Adjustment for future
programs

9. Chapter One – About us
Chapter Two – Special Interests Travel
Chapter Three – M.I.C.E Services
Contact Us

10. SPECIAL INTERESTS TRAVEL
Spiritual & Religion Art & Architecture Minority Culture
Culture & History Eco Tours Family Fun

11. CULTURE & ART
An Infusion of Tea Culture
The more China changes, the more its tea
culture stays the same. Rarely will you enter
a Chinese home or office without being
offered a cup of hot tea. From yak butter tea
in Tibet to puer in Yunnan to oolong in Fujian,
tea is tightly intertwined with life all over
China. And China’s tea traditions are a
The Tao of Well-being gateway to many of its other treasures. Chinese Art & its Creators
Sipping a cup of tea before a night of Peking
Though so much of the talk about China opera, or a trip to the hills where tea leaves With over 4000 years of documented history,
these days is about its teeming cities and are harvested, offers a multi-sensory China boasts a wealth of homegrown
rising GDP, China is still the home of a great experience of this 5,000-year-old civilization. knowledge unsurpassed anywhere in the
deal of traditional culture, from Taoism to world. Celebrated fields of study that have
Tai Chi. While many civilizations were still in ITINERARY emerged from China include Tai Chi, Wushu
their earliest stages, China was perfecting Shanghai - Hangzhou - Fuzhou - Wuyi Gong Fu, Qi Gong, Chinese opera, acrobatics,
the arts of calligraphy and Chinese medicine, Mountain - Beijing and calligraphy. CLTN creates educational
and building monuments that even today tours and training programs that are highly
astonish with their grandiosity and technical esteemed, well organized opportunities for
acumen. While the Great Wall and Forbidden those who wish to use their travel time
City are still standing, Tai Chi and traditional learning one of China’s renowned practices.
Chinese massage are also still alive and well, Leading professionals and university
providing a connection between professors to lead all educational aspects of
contemporary China, and its long rich the tours.
history.
ITINERARY
ITINERARY Beijing - Xining - Kunming - Zhongdian -
Beijing - Chengdu - Mt. Qingcheng - Chengdu Lijiang - Shanghai - Suzhou - Shanghai

12. FAMILY ADVENTURE
China Family Adventure Trip
This family adventure trip takes you to the
some of the most popular destinations in
China: Beijing, Xi’an, Shanghai, Guilin and
Yangshuo. Starting with a comprehensive
introduction to the key historical sights of
Beijing, China’s modern capital steeped in
The Last Natural Wonders history, this tour moves to the start of the Gone with the Wind – Adventure on the
ancient start of the Silk Road, storied Xi’an, Tibetan Plateau
Although China’s unprecedented urban before moving on to Shanghai, the “Paris of
growth might get all the press these days, the East,” and finally ending at the country The Qinghai-Tibet region is one of the most
the Middle Kingdom is still home to some of town of Yangshuo, beautiful as if it was lifted mystical in the world. Stretching across
the world’s most magnificent natural from a painting. western China, the area is home to Tibetan
landscapes, diverse animal and plant life. Buddhism, Mount Everest, and the source of
From the giant panda to the black-necked ITINERARY the mighty Yellow River -- the “cradle of
cranes, some of China’s most unique species Beijing - Xi'an - Shanghai - Suzhou - Guilin - Chinese civilization.” It’s a land mysterious
are in danger of extinction. Fortunately, in Yangshuo - Guilin and majestic, full of ancient monasteries
nature preserves and research centers across tucked in among snowcapped mountains,
the country, work is being done to protect and crystalline lakes surrounded by lush
these splendid creatures, and restore their grasslands. For centuries, travelers have
dwindling populations before its too late. come to Tibet to study Buddhism, drink in
Located in the hills of Sichuan, and the the atmosphere and admire the gorgeous
marshlands on the eastern Tibetan Plateau, scenery. Traveling through Qinghai and Tibet
are biospheres dedicated to the preservation is to step back into time and to enter into
and appreciation of China’s wildlife. Here you one of the most special places on earth,
can travel back in time into the heart of where monks still study in monasteries, and
primeval forests still untouched by modern believers still travel hundreds of miles to
developments, and do your part to help make pilgrimages to mountains, lakes, and
ensure the future of these ancient creatures. temples.
ITINERARY ITINERARY
Chengdu - Wolong - Wanglang - Jiuzhaigou - Xining - Qinghai Lake – Gonghe – Mardo –
Ruo'ergai - Chengdu - Guilin - Longsheng - Yushu – Nangchen – Riwohe – Chamdo –
Guilin Ranwu Lake – Bomi – Bayi – Lhasa

13. EDUCATION & SEMINAR
Literature and Education in China – a
Tour through the Ages
As one of the earliest centers of human
civilizations, China’s educational and
philosophical legacy spans almost four
thousand years of continual history. The
ancient teachings of China’s greatest
Sights and Sounds of the Chinese philosopher Confucius formed the backbone Business Suitcase Seminar Tour
Opera of ethical and philosophical doctrine that
continues to influence the daily life of more China's relatively recent emergence as a
The term "Chinese Opera" covers a dazzling than a billion of people. This illuminating world economic power, coupled with its
variety of regional styles. These numerous tour will take you on a whirlwind journey distinct culture, vast geography, and unique
popular forms of drama and musical theater from ancient to contemporary China, government, can make doing business in the
can, in same cases, trace back to the Third touching on everything from education to Middle Kingdom a complicated endeavor,
Century CE, and were popular with everyone literature and beyond, while stopping at the with potential and unintended pitfalls. For
from the common people up to the court of sites often considered to be the most crucial example, understanding certain cultural
the Emperor himself. The many styles all tell to the development of the Chinese dynamics, such as the Chinese idea of Guanxi,
ancient tales of kings, scholars, and soldiers civilization as we know it today. a favor-based system of relationships, is
through song and dance, aided by colorful necessary in successfully conducting business.
costumes, make-up, acrobats, jesters, ITINERARY Therefore, the China Luxury Travel Network
storytellers, acting, poetry and martial arts. Beijing - Qufu - Jinan - Hangzhou - Shaoxing - has teamed up with China's leading
Hangzhou - Shanghai consulting and business related service
On this trip, we walk in the footsteps of providers, in order to clarify China's vast
China’s most famous opera stars, learn face geography and unfamiliar business practices.
painting, visit the opera costume collectors
to discover the most famous and influential ITINERARY
branches of Chinese Opera: Peking Opera in Beijing - Tianjin - Shanghai
Beijing, Qinqiang in Xi’an, Kunqu in Shanghai
and Pingtan in Suzhou.
ITINERARY
Beijing - Xi'an - Shanghai - Suzhou

14. ACCOMMODATION
Various accommodation experiences
Whether it’s at a luxury 5-star hotel, boutique courtyard resort or village home stay

15. DINING & NIGHTLIFE
Authentic dining experiences at the most popular local restaurants,
or sharing meals with local villagers

16. TRANSPORTATION
Travel is about on the road;
We make sure it is comfortable
and fun.

17. GUIDE & EXPERT
Travel is about the places you visit
the people you travel with and the people you meet

18. Chapter One – About us
Chapter Two – Special Interests Travel
Chapter Three – M.I.C.E Services
Contact Us

19. UNIQUE MEETING SERVICE
Catering for all MICE concerned issues:
- Cocktail
- Meeting
- Convention
- Gala Dinner (+Award, + Entertainment)
- Theme Dinner
- Offsite Banquet with Expertise
- Special Event
- Activities
- Corporate Training & Team Building
- Tailor made

20. Offsite catering banquet at historical venues

21. Offsite gala dinner with entertainment

22. Offsite theme dinner with entertainment

23. Theme dinner on the Great Wall

24. Special entertainment during the offsite theme dinner in Shanghai

25. New product release & award, offsite cocktail & indoor banquet

26. Offsite gala dinner at unique venues

27. Performance & entertainment

28. VIP ground operation solution & services

29. VIP ground operation solution & services

30. Various team building activities, such as “Conquer the Wall”, “BMW motor wild race”

31. Various team building activities, such as “beach volleyball ”, “boat racing”…

32. Chapter One – About us
Chapter Two – Special Interests Travel
Chapter Three – M.I.C.E Services
Contact Us

33. CONTACT US
For M.I.C.E inquiry For leisure travel inquiry
Ms. Mary Ma Ms. Dandan Zhong
mary@variarts.com dandan@variarts.com
T +86 10 8532 4808 ext. 616 T +86 10 8532 4808 ext. 608
Jian Guo Men Wai Diplomatic Compound
7-1-141, Beijing 100600, P.R.China
T +86 10 8532 4808
F +86 10 8532 4809
E info@variarts.com
www.variarts.com