Falcon Invoice Discounting: The best investment platform in india for investors
New Media in Health Promotion
1. How Media And New Communication Technology Can Be Used To Enhance Health Literacy Among Children At School Age Dr K Vijaya Director Corporate Marketing & Communication Division Health Promotion Board, Singapore
14. Internet Activities in Singapore Source : 2006 Annual Survey on Infocomm Usage by IDA 9% 17% 4% Reading blogs created by others 5% 10% 12% Creation of own blogs 69% 26% - Related to health or health services 9% 35% 25% Downloading or listening to online music 28% 32% 52% For education or learning activities 0% 31% 58% Playing or downloading online games 25% 69% 59% Other information or general web browsing 59% 81% 67% For getting information 61% 86% 78% For communicating 60 yrs & above 15-59 yrs 10-14 yrs Internet activity
15.
16.
17. Multi-Channel Marketing Reach out to Singaporeans Outdoor Marketing Mobile eDMs TV Internet Press Radio Health Exhibition Center Health Information Center Health Resources Outreach Events
18. Traditional Media Target Groups and Channels Used Peer-to-peer marketing, press, outdoor media, events, electronic mailers STOMP AIDs; Smoking for Young Women Youth in tertiary institutions Press, magazines, radio; online; outdoor media; events Youth HIV/AIDs; Mental Wellness Youth in Secondary School Television Childhood Injury Prevention Programme; Hand, Foot & Mouth Disease; Myopia Kids aged 5 to 12 years Parenting magazine, radio, press, television Childhood Injury Prevention Programme; Hand, Foot & Mouth Disease; Myopia Parents with kids Channels Programmes Target Group