The document provides details on SkillPod Media's mobile games management platform and games offering. The platform offers various features including player registration and profiles, tournaments, leaderboards, social integration, and backend analytics. It supports over 20 initial game titles across several genres that can be customized. Pricing includes a setup fee and 50% revenue share. SkillPod is interested in the opportunity and looks forward to discussing it further.

1. To Whom It May Concern
RE: SKILLPOD MEDIA MOBILE GAMES SOLUTION
It gives me great pleasure to present you with the following information in relation to our mobile games
offering. Please let me know if I omitted to include any information that would be of relevance.
Game Management Platform Features:
The SkillPod Media Mobile Game Management Platform offers the following content modules. The system is
highly configurable and each module can be formatted according to your requirements, the details are as
follows:
1. Player access control features: free play; Pods based; time based access; subscription option
2. Download Games – Nokia / Sony / Samsung S60 version 5; Android, Windows Mobile. Blackberry
versions are in development
3. Player registration engine and profile management, including Facebook Connect
4. Featured games and tournaments
5. High score boards
6. Game Ratings
7. Tournament leader boards
8. Game search engine
9. How to play guides
10. Refer a friend
11. Player support contact form
12. Game challenges:
a. Challenge a Facebook friend or gazuma! player
b. Pending Challenges
c. Completed Results
13. Tournaments engine:
a. Prize management, including virtual trophies
b. Live tournament leader boards
c. Game specific
d. Time based
e. Points engine (Pods)
f. Advertisers can sponsor the tournaments - their logo and details will be displayed on the
tournaments page
14. Most popular games listings
15. Ability to include partner tracking scripts i.e Nielsen Netratings / Google Analytics tags
16. Search engine friendly content structure
17. Highly flexible template driven content management system
18. Community elements:
a. Build friends lists, invite Facebook friends
b. Messaging
c. Challenge friends for Pods
d. Twitter integration
19. Detailed player profile pages - public and private
20. Surveys for advertisers
21. Payment provider integration – ability to accept payments globally
22. Extensive Backoffice Tools:
a. Player and game statistics
b. Game and player management
c. Tournament management
d. Promotions management – banners and surveys
e. Reporting including game activity, player activity, demographics, revenue, tournaments,
challenges, referrals, etc

2. Modules in Development:
• Avatar creation
• Text / WAP version
• Paypal integration
• Apple iPhone Games
• Blackberry Games
• Nokia Maemo Games
Game Titles:
• Initial 20 game titles on offer, with 10 to 15 new titles per month
• Genres include:
o Arcade & Action Games
o Puzzle & Strategy Games
o Sports Games
o Card & Casino Games
o Mind Games
Game Examples:
Compatibility:
• The platform is primary targeted at users and handsets that are geared towards interacting
with social media sites, such as Facebook.
• These handsets are typically smart phones or phones that have a web browser and have
Flash Lite 2.1 and higher installed.
• Devices include: Nokia N97, 5800, 5320, X6, 6210, 6710, the Sony Aino, Satio, X1 and Yari,
as well as the LG Layla, LG Pop, HTC Hero, HTC Touch Pro, HTC HD2. View a full list of
devices: http://www.adobe.com/mobile/pdfs/flash_lite_forecast_installed_base_jan09.pdf,
this excludes all the new handsets. It is forecast that there will be 4 Billion Flash Lite enabled
handsets by end 2010.
• Adobe is in the process of launching their new Flash Player 10.1 for mobile devices.
Blackberry has indicated that they’ll be pre-installing this onto their devices.

3. User frontend:
The entire system is template based and can be fully customised to meet any design requirements,
multiple template design can be included in a single deployment.
Examples of Skins:

4. How do users get Pods:
a) Users receive free Pods, when they register - this value can be set per site
b) Earn Pods by logging scores for pre-configured games
c) Buy them through their credit card, premium rate SMS
d) Enter tournaments to win Pods
e) Challenge friends to win Pods
f) Refer friends, any friends that register will trigger a Pod credit to the player that referred them
How can the Pods be used:
a) Certain games can be set to have a Pod cost to play the game - this value can be set by game
b) Tournaments can be setup to have Pod entry fee's
c) Players can challenge other players for Pods
Advertising / Revenue Earning Opportunities and Examples:
The following represents a summary of the various advertising opportunities that can be leveraged off:
a) Setup of advertiser surveys in specific games / tournaments
b) Game pre-loader sponsorship
c) Tournament sponsorship
d) Game customisation
a. Customisation of game “objects”
b. Customisation of the game console
c. Full rebranding
e) In-game advertising opportunities
a. Branding
b. Product placement
f) Custom game development
g) Affiliate campaigns e.g. Google AdSense
h) Revenue sharing from subscriptions and game sales
Integration Options:
The SkillPod Media gaming platform offers the following integration options:
a) Template driven, thus allowing the games site to reflect the brand identity and look and
feel of the primary site
b) API integration into existing billing / payment and promotions / voucher solutions
c) The publisher is able to host the games portal on a domain of their choice, again
ensuring the brand identity is retained. The primary games engine is hosted on our
platform at Rackspace UK.
d) Social media integration for Facebook and Twitter
e) The games can be translated into any language that you require, how the translations
work is as follows:
o The game titles would be selected from the games catalogue by the publisher
o SkillPod would provide the publisher with the English text for the site and games
o The publisher would provide SkilllPod with the translated text
o SkillPod would integrate the text into the games and re-format the games in
order for all text placement to be correct
o Games are made available to the publisher for sign off before publishing live

5. Technology:
The SkillPod Media gaming platform is based on the following technology:
a) Application language = Php, Ajax and XML
b) Database platform = MySQL
c) Server platform = Linux
d) Games language = Flash, Action Script and Java
e) The SkillPod Media server infrastructure is based in the UK
Pricing:
• Pricing breakdown:
o Setup Fee:
XML Feed (games only) - once off setup fee – would cost anything from US$750
to US$1,500;
White Label + Advanced XML Feed with all features - once off setup fee – would
cost anything from US$3,000 to US$5,000;
The setup fee covers the integration of your template into the game management
system as well as the initial setup, configuration and testing of the publishers
games site;
o Revenue share:
The publishing partner is paid 50% of the net subscription and game sale
revenues. SkillPod Media covers the licensing costs, distribution, bandwidth and
support costs.
Other Development Costs:
• Image Development:
o Custom game icons / images can be created according to the specific requirements of
your sites style guidelines. A quote would be provided for this sub project;
• Template Development:
o SkillPod Media can design the template, should the partner not have the available
resources for this task, at a cost of between US$1,750 and US$3,500, the cost is
dependent on the complexity of the design;
• Game Customisation, Advergaming and In-game Advertising Options:
o These projects would need to be quoted on a per request basis as the costs are
dependent on the actual requirements. A guideline of the costs are as follows:
Game Customisation - re-skinning of the game with the advertiser / publishers
brand / products / color schemes, would cost anything from US$350 to US$3,750
– the cost is dependent on the complexity of the customisation requirements;
Game Translation - all games can be translated into the language of your choice.
SkillPod will provide you with the English text, you would need to arrange for the
translations and provide these back to SkillPod for integration. The cost for the
translation integration would be US$150 per game.
We are excited by this opportunity, please let me know if I omitted any information or whether you require
greater details on any of the points discussed in this document.
Kind Regards,
Mark van Diggelen
Email: Mark@SkillPodMedia.com