The National Broadband Network (NBN) will contribute to Australia being among the world’s leading digital economies through improved productivity gains, global competitiveness and social well-being (National Digital Economy Strategy, 2011). In order to ensure your business takes advantage of this improved connectivity it will need to make sure that is ‘NBN ready’. This interactive session presented by Allison Miller of Vanguard Visions Consulting will provide an overview of: What the NBN is and why it is important to your business How your businesses can prepare itself to make the most of the NBN Opportunities to sign up for free digital business mentoring will also be available. Rhys Moult More details of the program can be found at digitalenterpriseadelaide.com rmoult@salisbury.sa.gov.au (08) 8260 8205

1. Modbury & Salisbury
Getting your business ready
for the NBN
Allison Miller, Vanguard Visions Consulting

2. What is the NBN?

3. National Broadband Network
= NBN
• High speed internet
• Faster than we can imagine
• Changing the landscape -
• Not just with digital fibre
but with digital
opportunities
Key enabler for many economic, social, technological and
environmental developments (Bowles, 2011)
Image: 'NBN in Plain English' - http://www.flickr.com/photos/89165847@N00/6357746413

4. National Broadband Network = NBN
Super-fast internet
from 100 megabits
per second to a peak
speed of one gigabit
per second*
* NBN Co Ltd, 2010, Corporate Plan 2011-2013
speedtest.net

5. NBN explained
Video - http://www.youtube.com/watch?v=JU-zIEkGJps

6. Internet is already a game changer
Broken
Business
From one to
Models:
many to The new digital economy - Music
many to
will have an impact on all Industry,
many
publishing,
Australian industries and media
will require every business,
community organisation
and government
New ways of
department working:
to be NBN-ready -
Collaborative/Co
(Bowles, 2011) -optition
- Open,
From Push
personalised
to Pull
- Give to get (FB,
TW, Gmail)

7. How is the NBN
supporting a digital
economy?

8. National Digital Economy Strategy
Source: National Digital Economy Strategy (2011)
nbn.gov.au/the-vision/digitaleconomystrategy

9. Top five industries to fly in 2013 in
Australia
Source: Ibis World (2013) –
http://www.ibisworld.com.au/about/media/pressrelease/release.aspx?id=304

10. Top five industries to fly in 2013 in
Australia
Source: Ibis World (2013) –
http://www.ibisworld.com.au/about/media/pressrelease/release.aspx?id=304

11. What does doing
business in a digital
economy look like?

12. Getting your business ready for the NBN
Digital Presence:
• Website – DIY, free/paid,
self-hosted
• Social media - Facebook,
Twitter, YouTube, Pinterest etc
• Online Ads - Google,
Facebook, LinkedIn, Scoop-ons
• QR codes – Augmented
Reality - Aurasma
Image: QR-ing it Everywhere - Make up - http://www.flickr.com/photos/77018488@N03/7307320654/in/photostream - Aurasma - http://www.youtube.com/watch?v=GBKy-hSedg8

13. Getting your business ready for the NBN
Digital Presence:
• Search Engine
Optimisation (SEO) - Tags,
Keywords, Adwords
• Google Analytics
• Google Alerts
Image: 'Google Main Search' - http://www.flickr.com/photos/22127803@N02/5267464508

14. Getting your business ready for the NBN
Digital Customer Support:
• Apps
• Real time support
• Google+ Hangouts, Skype
Image: Online Support - http://www.flickr.com/photos/77018488@N03/8143741907/

15. Getting your business ready for the NBN
Digital Marketplace:
• Digitalisation of
products/services - 3D printing,
eBooks, iTunes
• Booking online - AusPost
Passports, Qld Hairdresser, Doctor’s
Surgery, Eventbrite
• Reminding customers – SMS,
Swarm
• Digital reporting – mobile device
forms, interactive PDFs
Image: 'Tada!' - http://www.flickr.com/photos/73282154@N08/6686839137 - Maker-Bot - Adelaide Mini-Maker Faire - http://www.flickr.com/photos/77018488@N03/8632015521

16. Getting your business ready for the NBN
Digital finance:
• Online stores /Payments-
eCommerce, PayPal, eBay
• Mobile phone payments –
CommBank’s Ka-ching, PayPal
Here
• Crowd sourcing finances –
KickStarters, micro-loans, peer-
to-peer lending
Image: PayPal - https://www.paypal.com/webapps/mpp/credit-card-reader

17. Getting your business ready for the NBN
Digital Infrastructure:
• ‘Cloud’ storage - Software as a
service, Dropbox, Evernote
• Mobile devices and BYODs
• Virtual servers and desktops
Image: 'What Type of Cloud?: Private, Public or+Hybrid?' - http://www.flickr.com/photos/26072489@N08/5332731617

18. Getting your business ready for the NBN
Digital Infrastructure:
• Open source vs proprietary
• Interoperability
• Web accessibility
• User interface & experience
Image: 'Interopérabilité @ J&Bisc family' - http://www.flickr.com/photos/11445550@N00/2456767724

19. Getting your business ready for the NBN
Digital Policies/Legal considerations:
• HR
• ICT
• IP/Copyright/Creative
Commons
• Digital sovereignty
• Moral rights
• Spam
• Privacy
• Social media
Image: 'Global Player' - http://www.flickr.com/photos/29487767@N02/3574392846

20. Are you and/or your staff
NBN ready?

21. In order for Australia to fully leverage the
economic, social and environmental benefits of
the NBN, every Australian will need to improve
their information and communication
technology (ICT) skills (Bowles, 2011)
Image: 'NBN Rollout Map' - http://www.flickr.com/photos/97304820@N00/6934255879

22. Getting your business ready for the NBN
Digital Workforce:
• digital literacy
• HR policies
• tele-work
• micro-work
“NBN-enabled telework may create 25,000 additional jobs in full-
time equivalent terms by 2020-21. Around 10,000 of these jobs will
be created in regional Australia”
NBN enabled telework: The economic and social impact on labour force participation, March 2013
http://apo.org.au/research/nbn-enabled-telework-economic-and-social-impact-labour-force-participation
Image: 'Morning Shopping' - http://www.flickr.com/photos/73491156@N00/3669364668

23. Implementing and
evaluating for digital
success

24. Develop a digital roadmap
Develop an eBusiness Strategy/Action
Plan:
• Link to Business Plan/Strategic
Goals
• Input from stakeholders
• Communicate to stakeholders
• Resourcing
• Risk management
• Benchmarking - data analytics
• Monitoring and review triggers
• Evaluate
Image: 'Dive off!' - http://www.flickr.com/photos/58862846@N00/419945378

25. Develop a digital roadmap
Supporting a culture of
innovation:
• PD
• Performance Plans
• Collaborative learning and
rewards
• Room to make mistakes and
test new ideas
• Workforce development plan
Image: 'Gary Hamel: Open source is one of+the+greatest+management+innovations+of+the+21st+century' - http://www.flickr.com/photos/47691521@N07/4371000486

26. Is your business ready of
the NBN?

27. Is your business NBN-ready?
• Digital capability or digital
‘e-readiness’
• Self assess – I use
technology to …
bit.ly/digi-bus-analysis
• What did you discover about
your business?
• What might you do
differently?
Image: 'iPod Shuffle' http://www.flickr.com/photos/78399958@N00/436065764

28. What digital strategy will
you investigate further?

29. Workshop evaluation

30. Where to start?
More info: digitalcapability.com.au
Register for eUpdates: bit.ly/digitalcapability
Follow on:
Twitter - twitter.com/digitalcapabili
Facebook - facebook.com/digitalcapability
LinkedIn - bit.ly/DCLinkedIN
Google+ - bit.ly/DCGoogleplus
Pinterest - pinterest.com/vanguardvisions

31. Allison Miller
0400 732 270
allison@vanguardvisions.com.au
vanguardvisionsconsulting.com.au
vanguardvisionsconsulting.com.au