Mobile access and usage is increasing rapidly. Half of Americans say mobile access is important for staying connected to others, and 46% use mobile to access information on the go. The key to success with mobile is understanding the user's context including their environment and content. It is important for organizations to embrace mobile channels now through apps, texting, or mobile-optimized websites.

1. Why Mobile Matters February 12, 2010 10:15 to 11:30 a.m. Content Leader: @chrisbonney Chris Bonney, VP, Client Experience Vanguard Technology www.vtcus.com Connecting Great Ideas and Great People www.asaecenter.org

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4. Takeaway #1 First step is to create a good first impression on mobile. (via @ chrisbonney ) #tech10

5. The rate at which Americans went online with their handheld on the typical day increased by 73% in the sixteen months between the 2007 and 2009 surveys. Source: Pew Internet & American Life survey conducted from March 26 – April 19, 2009. Margin of error is +/- 2. http://www.flickr.com/people/whatleydude/

6. 46% say that mobile access is very important for getting online information on the go. http://www.flickr.com/people/moriza/

7. 17% say mobile access is very important to them so they can share or post online content while away from home or work. http://www.flickr.com/photos/scragz/

8. 50% say it is very important to them to have mobile access in order to stay in touch with other people. http://www.flickr.com/people/kiwanja/

9. Takeaway #2 Mobile is quickly becoming a preferred method for finding info and communicating on the Web. (via @ chrisbonney ) #tech10

10. http://www.guardian.co.uk/technology/2009/jan/02/2008-predictions-evaluated

13. Context Is Key Context is key. http://www.flickr.com/people/stopbits/

14. Secret To Success Context

17. Takeaway #3 The secret to success with mobile is context: user/content/environment. (via @ chrisbonney ) #tech10

20. Takeaway #4 Imperative we embrace mobile sooner rather than later. Apps, texting or just mobile-ready are all options (via @ chrisbonney ) #tech10

21. Contact Information Chris Bonney @chrisbonney [email_address] VP of Client Experience Vanguard Technology www.vtcus.com/ASAEMobile.aspx