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7 Secrets To A Successful Social Networking Launch

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Vanguard Technology
Vanguard Technology

From the Higher Logic Learning Series for 2010. This presentation focuses on the 7 components that make up a great launch (or lack thereof) of an online community.

Technologie
1 von 21
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],7 Secrets to a Successful Social Networking Launch Presenters: Chris Bonney, VP, Client Experience, Vanguard Technology
I May Not Be There ,[object Object]
The 1:9:90 Rule
Do You Know Who Your Members Really Are? http://www.forrester.com/Groundswell/profile_tool.html Creators Critics Collectors Joiners Spectators Inactives Image from http://blog.ning.com/2007/10/multiple_personalities.html
[object Object],[object Object],[object Object],[object Object],[object Object],What Metrics Matter?
Ready/Fire/Aim ,[object Object]
Plan For Things To Happen ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
It’s the only constant ,[object Object]
Elements of Successful Change Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
This ain’t no party ,[object Object]
This is not the goal.
This is.
Selling A House ,[object Object],[object Object]
Selling A Community ,[object Object],[object Object],[object Object],[object Object]
Give it a fighting chance ,[object Object]
Soft Launch Means ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Or they’ll find a way ,[object Object]
Creating An Engagement Environment Social Network You Engagement Platform Trust Relevance Unique Experience Your Members Advance Career Education Credentials Networking Event Participation Discounts Information
It is an option ,[object Object]
“ Success is the ability to go from one failure to another with no loss of enthusiasm”. - Winston Churchill
Speaker Contact Information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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7 Secrets To A Successful Social Networking Launch

  • 1.
  • 2.
  • 4. Do You Know Who Your Members Really Are? http://www.forrester.com/Groundswell/profile_tool.html Creators Critics Collectors Joiners Spectators Inactives Image from http://blog.ning.com/2007/10/multiple_personalities.html
  • 5.
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  • 8.
  • 9.
  • 10.
  • 11. This is not the goal.
  • 13.
  • 14.
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  • 17.
  • 18. Creating An Engagement Environment Social Network You Engagement Platform Trust Relevance Unique Experience Your Members Advance Career Education Credentials Networking Event Participation Discounts Information
  • 19.
  • 20. “ Success is the ability to go from one failure to another with no loss of enthusiasm”. - Winston Churchill
  • 21.