1. THE MEDIA ACADEMY3
STORY
Research

2. Quick questions
• Can anyone name an employability skill?
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• What do you think professional identities are?
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• Who knows what they want to do at college and beyond?

3. Employability

4. Reasons for research
• Observations of students who
have worked ‘professionally’
• The opportunity for ‘academic’
students to develop ‘employability
skills’ or ‘professional identities’
seemed limited

5. A new learning environment
• Working on live briefs
as a separate
enrichment activity
links a ‘real’ working
environment with a
programme of study

6. Benefits
• Development of
professional identities
• Development of
employability skills
• Increased selfconfidence

7. Why?
• All benefits can help aid
progression to
employment or university
• Developing professional
identities can help you
make decisions about
career and academic
paths
• Employability skills help
you develop attributes
which help you learn and
increase your confidence
socially or in a workplace.

8. Student experiences
• http://www.youtube.com/watch?v=E6e45B5SCPg