This presentation was given to a sold out crowd at Salesforce UX Lecture Series in San Francisco. This is the second presentation of this and it changed a bit. The focus is how to take the next we must take to improve our social software we are using, particularly for organization within their own walls. The shift of from the social patterns of early adopters to mainstream is really a large shift and things are really difficult to do as we have only just begun the trek again (groupware and KM were the two prior attempts). Understanding how to look at things through different social lenses so to see what is going on is essential. This presentation is 6 or 7 of my 40+ (now just over 50) social lenses to help do this. This presentation is a high level view, but enough to see gaps and where things could and should change as we move forward.

1. Beyond Simple Social
Thomas Vander Wal
Salesforce :: San Francisco, CA :: 30 May 2012

2. Who is Thomas?

3. Isn’t Social Simple?

4. Tea, anyone?

5. Getting to
Mainstream

6. Goal 100%

7. Email in org took 5+
years to get to ~99%

8. Social often focuses on
edge cases, not mainstream

9. Understand how the
remaining 90% are social

10. 40+ Social Lenses

11. 5 Beginning
Social Questions

12. Is it...

13. The person

14. How humans
are social

15. Cultural influences
- or cross cultural

16. Organizational
constraints

17. Problems with the
tools / service

18. Understanding Social Software
for Mainstream Adoption

19. “I don’t want to be the company idiot!”

20. Look to human
social interactions

21. Social Scripts

22. Rethink how tools
map to human needs

23. Social Comfort

24. 3 Parts of
Social Comfort
• Social Comfort with People
• Social Comfort with Tools
• Social Comfort with Content

25. Elements of
Social Software

26. Relationships
Reputation
Conversation
Groups
Sharing
Identity Object
Collaboration
Actions
Presence

27. Collaboration
Groups
Conversation
Relationship
Reputation Build
Order
Sharing
Actions
Presence
Identity Object

28. Collaboration
Groups
Traditional
Groupware Conversation
Relationship
Reputation Build
Order
Sharing
Actions
Presence
Identity Object

29. Granular
Social Network

30. Pat
Agile Scheduling P&L Food Benefits
Connections

31. Differing Perspectives
InfoCloud Solutions, Inc. - 2008

32. Personal

33. Collective

34. Community, Groups, & Teams

35. Collaborative

36. Newbie

37. Service Owner

38. External Developer

39. Social Progressions

40. Spark

41. Campfire

42. Bonfire

43. Torch

44. Social
Scaling

45. Scaling and Functionality
D A - Personal Use
B - Serendipity
C
People Participating
C - Mature Social
Tool
B D - Complex Social
System
A
# of Objects in System
InfoCloud Solutions, Inc. - 2012

46. Dave Snowden’s
Cynefin Framework

48. Social Reticence of a Click

49. “How broadly are my
activities shared”

50. “What do others think
‘this’ means”

51. What do the features
and functions of the
tools/service do?

52. When we...

53. Offer
Approve
Kudos Interest
Hold On

54. To Summarize...

55. Run to the light of
complexity - Mike Kuinavsky

56. Questions

57. URL: http://infocloudsolutions.com
Blog: http://www.personalinfocloud.com
E-mail: thomas@infocloudsolutions.com
Skype: tjvanderwal
Twitter: @vanderwal or @infocloud
InfoCloud Solutions, Inc. - 2012