30 Ideas in 40 Minutes for Marketing in the Recession
The Realities of Social Networking
1. The Realities of Social
Networking The MarketingSavant Group
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Usefulness and Dangers of Social 888.989.7771
dana@marketingsavant.com
Networking Sites and Social Media
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The MarketingSavant Group 888.989.7771
2. Social Media is the #1
Activity on the Internet!
via: WWW.VIRTU-ASSIST.COM
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3. It Can Also Be
Distracting…
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4. PUT YOURSELF OUT THERE
Connect with important people in public channels at any time.
Make an important new content.
Reach the un-reachable person.
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5. NEVER MISS A THING
Who’s doing the talking about you?
Where they’re doing that talking?
How often those conversations are happening?
Where the larger conversations are that you want to be part of?
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6. GET MONEY FOR COLLEGE
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7. BUILD YOUR PERSONAL BRAND
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8. FIND YOUR NEW ROOMMATE
Students reported finding their college roommates through Facebook
Used after the decision was made to connect to other in-coming
students: “It made me more excited about going there.”
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9. GETTING ELECTED
Hwang, a senior at Wootton High School, was elected a student member
of the Montgomery County school board last year, in part by
campaigning among the county's 142,000 students with a Web site
modeled on Obama's.
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10. FIND FRIENDS WHO ‘GET YOU’…ANYWHERE
use the web to connect with other teens who share your interests,
whether it's in vegetarianism or videogames
The Internet simply reflects and magnifies what you have always done
offline
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12. LET’S GO PHISHING ON TWITTER
Scams that ask you for personal information – can you tell the ‘real thing’
from a ‘phisher’?
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The MarketingSavant Group 888.989.7771
13. DON’T MAKE ‘WHERE ARE YOU?’ IRRELEVANT…
GPS + social media makes for a troublesome combination. Use carefully.
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14. DO YOU HAVE SOCIAL MEDIA INSURANCE?
Teenagers are especially likely to reveal personal information, leading
insurers to warn parents that they could face higher homeowner’s
insurance premiums if their children are online
“There is absolutely no doubt in my mind that burglars are using social
networks to identify likely targets.”
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The MarketingSavant Group 888.989.7771
15. SOCIAL MEDIA CAN GET YOU FIRED
Don't 'friend' your boss on FB and then complain about your job.
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The MarketingSavant Group 888.989.7771
16. SOCIAL NETWORKERS ARE AN IDENTITY THIEF’S DREAM
33% of social network users have at least three pieces of information
posted that could lead to identity theft
Think before you share on social media sites
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The MarketingSavant Group 888.989.7771
17. THE RESUME IS (ALMOST) DEAD
45% of employers are using social networks to check out job candidates
before hiring them
35% of those employers decided not to offer a candidate a job because
of what they found on an applicant’s social networking page
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The MarketingSavant Group 888.989.7771
18. Top 10 Ways Social Media Can Get You in
Trouble
1) Forgetting that ‘Google is 6) Post publicly that you are
Forever’ looking for a job, when you
already have one
2) Friending your manager on
Facebook and then 7) Announcing your new job on
Twitter when you’re still
complaining about your job employed
3) Posting inappropriate photos 8) Share company information
on Facebook, forgetting that with your friends
your profile is public 9) Bad mouth friends other
4) Calling in sick, when you’re employees on Facebook or
not, and posting about it Twitter
(ever) 10) Spending more time on
5) Post pictures of yourself Facebook than being
while committing illegal acts productive during work
hours
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The MarketingSavant Group 888.989.7771
19. Top 10 Tweets to Get You Fired
1) "hate my job!! i want to tell my bosses how dumb they are and how meaningless
this job is, then quit, and be happy!“
2) "So my job was to test all the food at the new restaurant, can I just say, ughew.
I'm going to taco bell then twistee treat.“
3) "Workin... This job sucks worse then the economy!“
4) "I'm going to work! Walmart! Must find better job! I hate it when chicks there
have a deeper voice than me and refer to me as foo!“
5) "Also I'm really bummed that I'm working today, i asked off so i could study but
my boss is a ******* **** ***** ***** who can't read.“
6) "Coworker smuggled out a chair for me. Currently being paid to SIT around and
listen to John Barrowman on my iPod. I don't hate my job today!“
7) "having sex dreams of people you work with makes for an awkward day.“
8) "smoking weed at work is so [EDITED] great :)“
9) "It's bad when you overhear the n00b programmer say "I used to work at
McDonalds with him" and you wonder if he is talking about the CEO...“
10) "Huh, with my boss on twitter, maaaybe I should take down that sexy picture of
her... but her reaction will be priceless!"
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The MarketingSavant Group 888.989.7771
20. Social Networking Common Sense
These ways of socializing and communicating can be fulfilling, and yet,
they come with certain risks:
• INAPPROPRIATE CONDUCT
– The online world can feel anonymous. People sometimes
forget that they are still accountable for their actions.
• INAPPROPRIATE CONTACT
– Some people online have bad intentions, including bullies,
predators, hackers, and scammers.
• INAPPROPRIATE CONTENT
– You could find pornography, violence, or hate speech
online.
Be aware of these risks and be aware of how you communicate —
online and off — engage in conduct that you can be proud of.
www.marketingsavant.com
The MarketingSavant Group 888.989.7771
21. The Realities of Social
Networking The MarketingSavant Group
www.marketingsavant.com
Usefulness and Dangers of Social 888.989.7771
dana@marketingsavant.com
Networking Sites and Social Media
www.marketingsavant.com
The MarketingSavant Group 888.989.7771