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The Realities of Social
     Networking                           The MarketingSavant Group
                                          www.marketingsavant.com
     Usefulness and Dangers of Social                  888.989.7771
                                         dana@marketingsavant.com
     Networking Sites and Social Media




                                            www.marketingsavant.com
The MarketingSavant Group                              888.989.7771
Social Media is the #1
      Activity on the Internet!




                              via: WWW.VIRTU-ASSIST.COM

                                  www.marketingsavant.com
The MarketingSavant Group                    888.989.7771
It Can Also Be
                            Distracting…




                                     www.marketingsavant.com
The MarketingSavant Group                       888.989.7771
PUT YOURSELF OUT THERE
                            Connect with important people in public channels at any time.
                            Make an important new content.
                            Reach the un-reachable person.


                                                                                            www.marketingsavant.com
The MarketingSavant Group                                                                              888.989.7771
NEVER MISS A THING
                            Who’s doing the talking about you?
                            Where they’re doing that talking?
                            How often those conversations are happening?
                            Where the larger conversations are that you want to be part of?
                                                                                              www.marketingsavant.com
The MarketingSavant Group                                                                                888.989.7771
GET MONEY FOR COLLEGE




                                                    www.marketingsavant.com
The MarketingSavant Group                                      888.989.7771
BUILD YOUR PERSONAL BRAND




                                                        www.marketingsavant.com
The MarketingSavant Group                                          888.989.7771
FIND YOUR NEW ROOMMATE
                            Students reported finding their college roommates through Facebook
                            Used after the decision was made to connect to other in-coming
                            students: “It made me more excited about going there.”


                                                                                                 www.marketingsavant.com
The MarketingSavant Group                                                                                   888.989.7771
GETTING ELECTED
                            Hwang, a senior at Wootton High School, was elected a student member
                            of the Montgomery County school board last year, in part by
                            campaigning among the county's 142,000 students with a Web site
                            modeled on Obama's.

                                                                                                   www.marketingsavant.com
The MarketingSavant Group                                                                                     888.989.7771
FIND FRIENDS WHO ‘GET YOU’…ANYWHERE
                            use the web to connect with other teens who share your interests,
                            whether it's in vegetarianism or videogames
                            The Internet simply reflects and magnifies what you have always done
                            offline

                                                                                                   www.marketingsavant.com
The MarketingSavant Group                                                                                     888.989.7771
SOCIAL MEDIA WITHDRAWAL




                                                      www.marketingsavant.com
The MarketingSavant Group                                        888.989.7771
LET’S GO PHISHING ON TWITTER
                            Scams that ask you for personal information – can you tell the ‘real thing’
                            from a ‘phisher’?



                                                                                                          www.marketingsavant.com
The MarketingSavant Group                                                                                            888.989.7771
DON’T MAKE ‘WHERE ARE YOU?’ IRRELEVANT…
                            GPS + social media makes for a troublesome combination. Use carefully.




                                                                                                     www.marketingsavant.com
The MarketingSavant Group                                                                                       888.989.7771
DO YOU HAVE SOCIAL MEDIA INSURANCE?
                            Teenagers are especially likely to reveal personal information, leading
                            insurers to warn parents that they could face higher homeowner’s
                            insurance premiums if their children are online
                            “There is absolutely no doubt in my mind that burglars are using social
                            networks to identify likely targets.”
                                                                                                      www.marketingsavant.com
The MarketingSavant Group                                                                                        888.989.7771
SOCIAL MEDIA CAN GET YOU FIRED
                            Don't 'friend' your boss on FB and then complain about your job.




                                                                                               www.marketingsavant.com
The MarketingSavant Group                                                                                 888.989.7771
SOCIAL NETWORKERS ARE AN IDENTITY THIEF’S DREAM
                            33% of social network users have at least three pieces of information
                            posted that could lead to identity theft
                            Think before you share on social media sites


                                                                                                    www.marketingsavant.com
The MarketingSavant Group                                                                                      888.989.7771
THE RESUME IS (ALMOST) DEAD
                            45% of employers are using social networks to check out job candidates
                            before hiring them
                            35% of those employers decided not to offer a candidate a job because
                            of what they found on an applicant’s social networking page

                                                                                                     www.marketingsavant.com
The MarketingSavant Group                                                                                       888.989.7771
Top 10 Ways Social Media Can Get You in
      Trouble
      1)      Forgetting that ‘Google is      6)  Post publicly that you are
              Forever’                            looking for a job, when you
                                                  already have one
      2)      Friending your manager on
              Facebook and then               7) Announcing your new job on
                                                  Twitter when you’re still
              complaining about your job          employed
      3)      Posting inappropriate photos    8) Share company information
              on Facebook, forgetting that        with your friends
              your profile is public          9) Bad mouth friends other
      4)      Calling in sick, when you’re        employees on Facebook or
              not, and posting about it           Twitter
              (ever)                          10) Spending more time on
      5)      Post pictures of yourself           Facebook than being
              while committing illegal acts       productive during work
                                                  hours

                                                                    www.marketingsavant.com
The MarketingSavant Group                                                      888.989.7771
Top 10 Tweets to Get You Fired
      1)  "hate my job!! i want to tell my bosses how dumb they are and how meaningless
          this job is, then quit, and be happy!“
      2) "So my job was to test all the food at the new restaurant, can I just say, ughew.
          I'm going to taco bell then twistee treat.“
      3) "Workin... This job sucks worse then the economy!“
      4) "I'm going to work! Walmart! Must find better job! I hate it when chicks there
          have a deeper voice than me and refer to me as foo!“
      5) "Also I'm really bummed that I'm working today, i asked off so i could study but
          my boss is a ******* **** ***** ***** who can't read.“
      6) "Coworker smuggled out a chair for me. Currently being paid to SIT around and
          listen to John Barrowman on my iPod. I don't hate my job today!“
      7) "having sex dreams of people you work with makes for an awkward day.“
      8) "smoking weed at work is so [EDITED] great :)“
      9) "It's bad when you overhear the n00b programmer say "I used to work at
          McDonalds with him" and you wonder if he is talking about the CEO...“
      10) "Huh, with my boss on twitter, maaaybe I should take down that sexy picture of
          her... but her reaction will be priceless!"



                                                                              www.marketingsavant.com
The MarketingSavant Group                                                                888.989.7771
Social Networking Common Sense
      These ways of socializing and communicating can be fulfilling, and yet,
      they come with certain risks:
      • INAPPROPRIATE CONDUCT
         – The online world can feel anonymous. People sometimes
           forget that they are still accountable for their actions.
      • INAPPROPRIATE CONTACT
         – Some people online have bad intentions, including bullies,
           predators, hackers, and scammers.
      • INAPPROPRIATE CONTENT
         – You could find pornography, violence, or hate speech
           online.

            Be aware of these risks and be aware of how you communicate —
              online and off — engage in conduct that you can be proud of.

                                                                    www.marketingsavant.com
The MarketingSavant Group                                                      888.989.7771
The Realities of Social
     Networking                           The MarketingSavant Group
                                          www.marketingsavant.com
     Usefulness and Dangers of Social                  888.989.7771
                                         dana@marketingsavant.com
     Networking Sites and Social Media




                                            www.marketingsavant.com
The MarketingSavant Group                              888.989.7771

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The Realities of Social Networking

  • 1. The Realities of Social Networking The MarketingSavant Group www.marketingsavant.com Usefulness and Dangers of Social 888.989.7771 dana@marketingsavant.com Networking Sites and Social Media www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 2. Social Media is the #1 Activity on the Internet! via: WWW.VIRTU-ASSIST.COM www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 3. It Can Also Be Distracting… www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 4. PUT YOURSELF OUT THERE Connect with important people in public channels at any time. Make an important new content. Reach the un-reachable person. www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 5. NEVER MISS A THING Who’s doing the talking about you? Where they’re doing that talking? How often those conversations are happening? Where the larger conversations are that you want to be part of? www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 6. GET MONEY FOR COLLEGE www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 7. BUILD YOUR PERSONAL BRAND www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 8. FIND YOUR NEW ROOMMATE Students reported finding their college roommates through Facebook Used after the decision was made to connect to other in-coming students: “It made me more excited about going there.” www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 9. GETTING ELECTED Hwang, a senior at Wootton High School, was elected a student member of the Montgomery County school board last year, in part by campaigning among the county's 142,000 students with a Web site modeled on Obama's. www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 10. FIND FRIENDS WHO ‘GET YOU’…ANYWHERE use the web to connect with other teens who share your interests, whether it's in vegetarianism or videogames The Internet simply reflects and magnifies what you have always done offline www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 11. SOCIAL MEDIA WITHDRAWAL www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 12. LET’S GO PHISHING ON TWITTER Scams that ask you for personal information – can you tell the ‘real thing’ from a ‘phisher’? www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 13. DON’T MAKE ‘WHERE ARE YOU?’ IRRELEVANT… GPS + social media makes for a troublesome combination. Use carefully. www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 14. DO YOU HAVE SOCIAL MEDIA INSURANCE? Teenagers are especially likely to reveal personal information, leading insurers to warn parents that they could face higher homeowner’s insurance premiums if their children are online “There is absolutely no doubt in my mind that burglars are using social networks to identify likely targets.” www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 15. SOCIAL MEDIA CAN GET YOU FIRED Don't 'friend' your boss on FB and then complain about your job. www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 16. SOCIAL NETWORKERS ARE AN IDENTITY THIEF’S DREAM 33% of social network users have at least three pieces of information posted that could lead to identity theft Think before you share on social media sites www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 17. THE RESUME IS (ALMOST) DEAD 45% of employers are using social networks to check out job candidates before hiring them 35% of those employers decided not to offer a candidate a job because of what they found on an applicant’s social networking page www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 18. Top 10 Ways Social Media Can Get You in Trouble 1) Forgetting that ‘Google is 6) Post publicly that you are Forever’ looking for a job, when you already have one 2) Friending your manager on Facebook and then 7) Announcing your new job on Twitter when you’re still complaining about your job employed 3) Posting inappropriate photos 8) Share company information on Facebook, forgetting that with your friends your profile is public 9) Bad mouth friends other 4) Calling in sick, when you’re employees on Facebook or not, and posting about it Twitter (ever) 10) Spending more time on 5) Post pictures of yourself Facebook than being while committing illegal acts productive during work hours www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 19. Top 10 Tweets to Get You Fired 1) "hate my job!! i want to tell my bosses how dumb they are and how meaningless this job is, then quit, and be happy!“ 2) "So my job was to test all the food at the new restaurant, can I just say, ughew. I'm going to taco bell then twistee treat.“ 3) "Workin... This job sucks worse then the economy!“ 4) "I'm going to work! Walmart! Must find better job! I hate it when chicks there have a deeper voice than me and refer to me as foo!“ 5) "Also I'm really bummed that I'm working today, i asked off so i could study but my boss is a ******* **** ***** ***** who can't read.“ 6) "Coworker smuggled out a chair for me. Currently being paid to SIT around and listen to John Barrowman on my iPod. I don't hate my job today!“ 7) "having sex dreams of people you work with makes for an awkward day.“ 8) "smoking weed at work is so [EDITED] great :)“ 9) "It's bad when you overhear the n00b programmer say "I used to work at McDonalds with him" and you wonder if he is talking about the CEO...“ 10) "Huh, with my boss on twitter, maaaybe I should take down that sexy picture of her... but her reaction will be priceless!" www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 20. Social Networking Common Sense These ways of socializing and communicating can be fulfilling, and yet, they come with certain risks: • INAPPROPRIATE CONDUCT – The online world can feel anonymous. People sometimes forget that they are still accountable for their actions. • INAPPROPRIATE CONTACT – Some people online have bad intentions, including bullies, predators, hackers, and scammers. • INAPPROPRIATE CONTENT – You could find pornography, violence, or hate speech online. Be aware of these risks and be aware of how you communicate — online and off — engage in conduct that you can be proud of. www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 21. The Realities of Social Networking The MarketingSavant Group www.marketingsavant.com Usefulness and Dangers of Social 888.989.7771 dana@marketingsavant.com Networking Sites and Social Media www.marketingsavant.com The MarketingSavant Group 888.989.7771