How we sell a house that didn't sell!

Step-by-stepWHAT WE DO
www.kevinkavakeb.com
This communication is not intended to cause or induce a breach of a previously existing agency relationship

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HOW WE
SELL A
HOUSE
THAT
DIDN’T

KEVIN KAVAKEB AND ASSOCIATE
Expired Home Selling
System

Why Did Not Your
Property Sell?
Historically, There have
been 6 main reasons

1. Price.
2. Marketing.
3. Lack of correcting item
identified by negative
feedbacks.
4. Lack of Realtor skill to get it
price correctly in the beginning,
followed by lack of the price
reduction.
The Reason Your House Did not Sell
Is One or a Combination of the
Followings:

 Feature, benefit sheet. (See checklist)
 Preparation of your property.
(See checklist)
 Preparation of OPEN HOUSE. (See
checklist)
 Preparation of video tour. (See
checklist)
 Availability to showing to
prospect buyer with a short
notice.
Your Involvement in
Process

What Seller Do & Don’t
Control
Seller controls
 Property
condition.
 Availability
for showing.
 Asking price.
 Home
warranty.
Seller does not
control
 The price
buyer thinks
that house is
worth.
 Pricing of

As Real Estate
Professionals,
We only Control
Marketing Exposure!

• Real Estate Agents.
• Potential Buyers.
Your Home Will Be
Market To

• 82% of homes sold by co-op
Agents.
• 11154 Agents in Greater
Vancouver.
• Agents have “Qualified”
buyers.
• Many Agents work with
buyer only.
Why Market to Agents?

Multiple Listing Services 52%

Yard signs 13%.
Direction sign 5%.
Information flyer, inside,
outside 4%
Lock box.
Information box.
Open House.
Market Your
Property
Part
1
Standard Package

• Most Active Agent In Area
W. Van over 600 Agents.
N. Van over 484 Agents.
Downtown over 1624 Agents
• Co-op Agents in the past.
• Hot prospects in our
Database over 1300
contacts.
Market Your
Property
Part
2
Email Notification

• Direct mail to over 100 of
neighborhood
• Open House Invitation.
• Price change mail-out.
• Referral cheque.
Market Your
Property
Part
3
Neighborhood

• Past clients.
• Potential clients.
• Investor clients.
• Builder clients.
Market Your
Property
Part
4
To Buyers

Market Your
Property
Part
5
Online

 Professional
Photo. (See Checklist)
 Video Tour. (optional/see
checklist)
 High Gloss Flyer.
 Email Blast
Agent/Client.
 Pre-inspection.
(optional)
 Pre-appraisal.
(optional)
 Arrange for Local
10 Days Countdown
 Talking Sign.
(New) (optional)
 Clean up
“inside”
 Clean up
“outside”
 Home staging.
(optional)
 Floor plan.
(optional)
 Open House Ad.

 Feature, benefit sheet. (Created by you)
 Power walk around for each
buyer.
 Guest Registry and ID check for
safety.
 Feedback and follow-ups. (Agents-
Public)
 Collecting Realtor Business
Cards.
Showings

Ongoing regular and continuous
communication with you including:
 Bi-weekly and follow-up reports.
 Bi-weekly meeting and new
strategy.
 Follow up with buyer agent
including:
• Comments and feedbacks.
• Response on website.
• Responses to advertisement.
Our Follow-up System
• Number of
showing.
• Showing
feedback.
• Calls.

Help Buyers Qualify for
Mortgage
In-House Lawyer for legal
advice/conveyancing

Why You Should Use
Kevin Kavakeb &
Associate
to Market Your Home.

• Full time active in a
market.
• Professional with many
years experience in all
market condition.
• Working hard for you to
close transaction.
PRODUCTIVE1

• We work to avoid
problems.
• We know how to handle
problems.
• Our goal, close the
transaction as smooth as
possible.
PROACTIVE2

• Successful marketing plan
and established systems.
• Satisfied clients and
customers with
testimonial.
PROVEN3

In the unlikely event that
you become
dissatisfied with our
service, we will allow
you to transfer the
property to another
broker.
PROTECTION4

Do You Have Any Questions
about
Our Marketing Plan?

Based on What You Have Seen,
Do You Feel That We Can Get
Your Home
Sold?

Can We Agree to Set Started
with
Marketing Your Home
Today?

Price Your HomeTo
SELL

• Your NEIGHBOURS set the
price of your home.
PRICING FACT2
PRICING FACT1
• The AMOUNT YOUR OWE on
your home does not affect
a buyer’s decision.

• Property value must be verified
by LENDERS APPRAISER.
PRICING FACT4
PRICING FACT3
• In buyers market, buyers
based an offer on WHAT HAS
SOLD.

• Location.
• Age.
• Condition.
• Features.
• Basements. (mortgage
helper)
• Square footage.
• Lot size.
• Base on 3-4-Most Recent
YOUR CMA (Comparative Market
Analysis)

We always do our best to customize our approach for each property.
Therefore, other may be included that are not listed here or eliminated
or altered if not applicable.

How we sell a house that didn't sell!

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