1. Social media
and why you should use it!
Europeisk Ungdoms summer camp
July 18, 2009
2. VamPus aka Heidi Nordby Lunde
Community manager at Startsiden.no, blogger, talkshow
host, member of the Conservative party (Høyre)
Blogg: http://vampus.blogspot.com
Twitter: http://twitter.com/vampus
Bookmarks: http://delicious.com/vampus/jasiden
http://www.slideshare.net/vampus
E-mail: vampus@gmail.com
Phone: +47 – 4001 9747
3. What is social media
A generic term for online
services, societies and
activities that allows
users to interact and
share information.
Also refered to as sites for
user-generated content.
4. Why should you care?
Communicate
Participate
Build trust But social media is
Influence not pixie dust – it
Learn doesn’t magically
transform a boring
Inspire message
Engage
6. Some platforms and their uses
Facebook
Connect and interact with members and supporters, organize events
and activities, update with relevant information – listen to comments
and suggestions
Twitter
Short messages for sharing information and getting feedback
instantly
YouTube
Sharing videos and comments
Flickr
Sharing pictures – making official pic’s available for media
Blog
A simple publishing platform for text, pictures, videos maintained by
an individual or an organisation
15. Tweeter or twat?
Keep it personal, but not private
Listen before you speak
Follow & be followed
Be generous – share links & retweet
Be helpful – karma comes back to you
Make mistakes – and learn from it
Don’t spam
17. Making a great blog
What is great anyway?
Number of readers?
Influence?
Media attention?
It’s your blog – you decide!
18. Getting started
Choose a platform
Blogger.com, wordpress.com, blogg.no etc
Listen & learn
Read and be inspired by experienced bloggers
Engage in the community
Comment others blog, create a relevant bloggroll, link
actively to sources and other bloggers when you write
Promote
Through Twitter, Facebook, e-mail signature, profiles on
other sites
19. 5 tips for bloggers
Have something to say, say it
Create value – original content
Be authentic – personal, not private
Engage in the community, be responsive
Have patience – it takes time to build an
audience
20. Do not become comical Ali
Control the conversation by improving the
conversation.
Hugh Mcleod
21. Effective communication
Effective communication is not about
communicating, but getting the message
through
Clear and consise
Support your arguments with facts (links)
25. Obama-campaign
Used their web-site as a hub
for news, blogs, activities, donating money,
videos etc
Used Facebook-technology to activate voters
organising events, sharing information, helping
people get in touch
Used e-mail and twitter for distribution
26. Today’s mission:
How should Jasiden use social media for
maximum impact?
And how will you contribute?