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Født sånn eller blitt
sånn
Heidi Nordby Lunde aka VamPus
vampus@gmail.com
ARBEIDSkraft
HJERNEkraft
Generelt
 Norge mangler ingeniører

 De gode hodene går til ”oljå”

 Mye innovasjon foregår også i ”oljå”

 Ingen kriser – færre innovasjoner

 Balansen offentlig og privat sektor

 …..utfordringen også menn….
Hypotesen
Hvorfor er det ikke flere         Selvbilde
kvinnelige gründere generelt,
og for teknologibedrifter         Janteloven
spesielt?
                                  Risikoaversjon

                                  Realfag

                                  Historie/strukturelle forhold
En høyst uformell undersøkelse    Ansvarfulle
blant mine 2000 nærmeste
venner på Facebook.               Morsrolle

                                  Rollemodeller

                                  Relasjoner
Myter eller fakta?


                     Hvilket ord
                     mangler?
Risikoaversjon


 (…) gender differences in competitiveness tend
  to result from differences in overconfidence and
  in attitudes toward competition.
Rollemodeller




     ?
Selvbilde
Barn
Barn
Barn
        SIVA undersøkelse viser at

        Kvinner har mindre tro på
         egne ferdigheter

        starter mindre bedrifter enn
         menn, ofte
         enkeltpersonsforetak
         (enkeltMANNSforetak)

        kvinner har mindre kapital
         enn menn - eier mindre

        utfordring å få kvinner til å
         tørre å tenke stort (er ikke det
         typisk norsk?)
Historie/Strukturelle skjevheter
                   Kvinner velger deltid

                   Kvinner velger offentlig
                    sektor
 41 prosent
                   Kvinner velger vekk
 14 prosent        inntektsgivende arbeid

                   Kvinner tilbringer to timer
                    mer med barna hver dag

                   Kvinner gjør mer i hjemmet

                   Kvinner eier putene, ikke
                    huset
Realfag
 55% jenter på                    55% gutter på yrkesfaglig
  studieforberende                  utdanningsprogram
  utdanningsprogram
                                   Yrkesfaglig - Teknikk- og
 Yrkesfaglig – helse- og           industriell produksjon samt
  oppvektsfag – 85% jenter          bygg- og anleggsteknikk -
                                    henholdsvis 90 og 95
 Fagskoleutdanning - helse-,       prosent menn.
  sosial- og idrettsfag, utgjør
  kvinnene 94 prosent av           Fagskoleutdanning -
  studentmassen.                    naturvitenskapelige fag,
                                    håndverksfag og tekniske
                                    fag – 95% menn


  Kun 5000 av 200 000 elever som velger matematikk 2 for realfag.
… men vil vi egentlig ha
kvinnelig grundere?
 Grunder på det vi kan –
  omsorg, helse

 Barnehager vs
  kontantstøtte, skatteklasse
  2, omsorgspoeng

 Støtte til kvinner i distrikt vs
  kvinner i by
Tiltak kvinner
 Jenter i Realfag i Agder

 Slutt å bleønne/kompensere kvinner for å velge
  vekk inntektsgivende arbeid

 Hvor er potensialet for å få flere i arbeid
  (trygdede, 14% menn eller 41% kvinner)

 Teknologi vs distrikt – virkemiddelapparat

 Slutt å tilby studieprogrammer vi ikke trenger
  (skape incentiver)
Tiltak menn
 Sitt ned, hold kjeft – vær flink
  pike

 Rekruttere flere til helse- og
  omsorg – gi kvinner
  konkurranse (bruk musklene
  der)

 Slutt å premier de som
  overdriver, snakker uten å
  ha noe å si, tar plass og ikke
  leverer.
Mormor
Rita Levi-Montalcini 1909-2012
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Connect

  • 1. Født sånn eller blitt sånn Heidi Nordby Lunde aka VamPus vampus@gmail.com
  • 4. Generelt  Norge mangler ingeniører  De gode hodene går til ”oljå”  Mye innovasjon foregår også i ”oljå”  Ingen kriser – færre innovasjoner  Balansen offentlig og privat sektor  …..utfordringen også menn….
  • 5. Hypotesen Hvorfor er det ikke flere  Selvbilde kvinnelige gründere generelt, og for teknologibedrifter  Janteloven spesielt?  Risikoaversjon  Realfag  Historie/strukturelle forhold En høyst uformell undersøkelse  Ansvarfulle blant mine 2000 nærmeste venner på Facebook.  Morsrolle  Rollemodeller  Relasjoner
  • 6. Myter eller fakta? Hvilket ord mangler?
  • 7. Risikoaversjon  (…) gender differences in competitiveness tend to result from differences in overconfidence and in attitudes toward competition.
  • 10. Barn
  • 11. Barn
  • 12. Barn  SIVA undersøkelse viser at  Kvinner har mindre tro på egne ferdigheter  starter mindre bedrifter enn menn, ofte enkeltpersonsforetak (enkeltMANNSforetak)  kvinner har mindre kapital enn menn - eier mindre  utfordring å få kvinner til å tørre å tenke stort (er ikke det typisk norsk?)
  • 13. Historie/Strukturelle skjevheter  Kvinner velger deltid  Kvinner velger offentlig sektor  41 prosent  Kvinner velger vekk  14 prosent inntektsgivende arbeid  Kvinner tilbringer to timer mer med barna hver dag  Kvinner gjør mer i hjemmet  Kvinner eier putene, ikke huset
  • 14. Realfag  55% jenter på  55% gutter på yrkesfaglig studieforberende utdanningsprogram utdanningsprogram  Yrkesfaglig - Teknikk- og  Yrkesfaglig – helse- og industriell produksjon samt oppvektsfag – 85% jenter bygg- og anleggsteknikk - henholdsvis 90 og 95  Fagskoleutdanning - helse-, prosent menn. sosial- og idrettsfag, utgjør kvinnene 94 prosent av  Fagskoleutdanning - studentmassen. naturvitenskapelige fag, håndverksfag og tekniske fag – 95% menn Kun 5000 av 200 000 elever som velger matematikk 2 for realfag.
  • 15. … men vil vi egentlig ha kvinnelig grundere?  Grunder på det vi kan – omsorg, helse  Barnehager vs kontantstøtte, skatteklasse 2, omsorgspoeng  Støtte til kvinner i distrikt vs kvinner i by
  • 16. Tiltak kvinner  Jenter i Realfag i Agder  Slutt å bleønne/kompensere kvinner for å velge vekk inntektsgivende arbeid  Hvor er potensialet for å få flere i arbeid (trygdede, 14% menn eller 41% kvinner)  Teknologi vs distrikt – virkemiddelapparat  Slutt å tilby studieprogrammer vi ikke trenger (skape incentiver)
  • 17. Tiltak menn  Sitt ned, hold kjeft – vær flink pike  Rekruttere flere til helse- og omsorg – gi kvinner konkurranse (bruk musklene der)  Slutt å premier de som overdriver, snakker uten å ha noe å si, tar plass og ikke leverer.