2. www.marvelinternational.com
Original & Historic
• Born in October 1939 -
SUBMARINER & HUMAN TORCH
set the world alight!
• 60 years of story telling by Stan
Lee and the mighty Marvel bullpen
• 40 years of animation, toys and
consumer products
3. www.marvelinternational.com
Rich & Complex
• 45 years of continuous plot
evolution
• Single fictional universe of inter-
relating characters and inter-
twining stories all under one
brand
• 5,500 characters: Heroes &
Villains, Friends & Relations
4. www.marvelinternational.com
Young & Old
• Adults: Grew up with Marvel characters
– Buy fashion apparel, collectibles,
accessories…
– Adults love the comics
• Kids: Exposed to the movies, animation,
books and video games
– Buy toys, school accessories, casual
apparel, sleepwear, novelties…
– Kids love the comics
“CRADLE TO GRAVE” APPEAL
5. www.marvelinternational.com
Here & Now
• Movies:
– worth in excess of $4.5bn
at Box Office
• Toys:
– Hasbro – global toy partner
• Comics:
– 400% uplift in 5 years
• Video Games:
– Activision - over 20 million sold in 3 years
• Consumer Products:
– over $6bn in sales at retail
6. www.marvelinternational.com
Comics Resurgence
• Marvel Comics – 55% U.S. market share –
20 million monthly readers across Europe
• Spectacular Spider-Man - UK kids magazine
- 40,000 every 3 weeks; now launching
across Europe & Latin America
• Marvel Rampage – Marvel lifestyle
magazine targeting kids 7–12. The UK’s top
boys action lifestyle magazine and now pan-
European
• Marvel Pocket Books format hitting book
stores pan-European including in schools
8. www.marvelinternational.com
Publishing Program
Little Kids
Big Kids
Meredith, Readers Digest,
HarperCollins, Brighter
Child, Publications Intl.
Dorling Kindersley, Lee,
Klutz, Scholastic
Simon & Schuster,
Becker/Meyer,
Simon & Schuster, Chronicle
Books,Eaglemoss, Templar,Titan
Books, Newmarket Books, Levin,
Quirk
9. www.marvelinternational.com
Spider-ManSpider-Man
Evergreen
Classic and Movie
Marvel HeroesMarvel Heroes
2nd Evergreen
Marvel brand legacy and combined
global activity
Super Hero KidsSuper Hero Kids
Pre-school brand to leverage
emergent demographic
EntertainmentEntertainment
BrandsBrands
MOVIES Animated Series Direct 2
Video
Marvel RetroMarvel Retro
Silver Age for baby boomers, collectors
& fashionistas
Brand Licensing Strategy
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12. www.marvelinternational.com
The Amazing Spider-Man
• The post-Spider-Man 3 art style
• Spider-Man continues to be the top
selling boy's brand in all major product
categories
• All new TV supported toy line from
Hasbro
• New Activision Video game to be
released
• All new style guide
•NEW ANIMATED SERIES (2008)
15. www.marvelinternational.com
Target: Boys aged 6-12
• Marvel’s co-mingled brand of top 20 most popular characters
• Marvel fans have multiple favourite characters amongst both Heroes
& Villains
• Provides retailers with variety within the reality of limited shelf space
• Supported by: Publishing, theatrical releases, direct to DVD releases,
and interactive games.
Benefits from all Marvel Activity
17. www.marvelinternational.com
Marvel Animated Movies
• The first-ever animated full length movies
from Marvel!
• 3 direct to DVD releases scheduled
per year
- The Invincible Iron Man-January 23, 200
- Dr. Strange – August 14, 2007
- Teen Avengers - March 2008
- Marvel Animated Feature #6 -
October 2008
- Marvel Animated Feature #7 - Feb.
2009
20. www.marvelinternational.com
What?
• Spider-Man and Friends is Marvel’s
pre-school family
• Target: children 18 Months – 5yrs
Why?
• A kinder, gentler Marvel for young
fans!
• Inspirational characters with linear
storylines and heroic (good guys)
personalities.
28. www.marvelinternational.com
Marvel Retro
• Cover art, iconic images
• Panel art and speech bubbles!
• Artwork from 1960 – 1975 “The Silver Age of Comics”
• Recognition: the stories we read, the
characters we love, the images we
recognize “That’s MY Marvel”
• Induction: retro is kitsch, vintage is cool;
It’s hip to be square
• Target: 16+ cool, comic aficionados
Marvel Retro - Back to the Future
31. www.marvelinternational.com
Marvel Movies
• Marvel – Home of the
Super Hero Movie
• No.1 at realising from page to
screen
• Marvel Characters – Public
loves the fallible Super Hero
• Studio support
(X-Men 3 and Spider-Man 3 were Fox and
Sony’s respectively, most expensive
releases to date)
• Result = Over $4.5bn at
Worldwide Box Office
32. www.marvelinternational.com
Movie Blockbuster Success
( $ in Millions)
Movie U.S. Box Office Intl Box Office Total Box Office
Blade $70 $58 $128
Blade 2 $82 $69 $151
Daredevil $103 $77 $180
X-Men $157 $137 $294
Hulk $132 $110 $242
Blade Trinity $53 $77 $130
X-Men 2 $215 $192 $407
Spider-Man $403 $404 $807
Spider-Man 2 $403 $418 $821
Fantastic Four $155 $175 $330
X-Men: Last Stand $234 $220 $454
33. www.marvelinternational.com
… And More Movies Coming Soon!
2007 Feb Ghost Rider (Sony)
2007 May Spider-Man III (Sony)
2007 June Fantastic Four: Rise of
the Silver Surfer (Fox)
2008 May Iron Man (Marvel)
2008 Summer Hulk II (Marvel)
2008/9 TBC Captain America (Marvel)
2008/9 TBC Wolverine (Fox)
2008/9 TBC Nick Fury (Marvel)
2009/10 TBC Thor (Marvel)
2009/10 TBC Namor - Submariner (Marvel)
2009/10 TBC Iron Man 2 (Marvel)
2010/11 TBC Spider-Man IV (Sony)
2010/11 TBC The Avengers (Marvel)
All dates and titles Subject to change
34.
35. BACKGROUND
• Spider-Man captured 1st place as the #1 movie in
2002
• Spider-Man 2 the largest opening week of any
movie EVER!!
• LARGEST OPENING WEEKEND $114,844,116
• SM2 - The fastest to reach $200 million (8 days)
• Worldwide Box Office: $821,708,551
• Theatrical franchise to date worth over $1.5bn
• In 2006, Spider-Man comics sell over 420,000 units
a month (or 5 million per year)
• Over 350 Spider-Man 3 Licensees Worldwide
36. • US Release: May 4, 2007
• Int’l Release: May 2007
• DVD Release: 4Q 2007
• Genre: Action Adventure
• Target: All Ages
• US Rating: PG expected
37.
38. • Very wide, major blockbuster
• Global day-and-date
• 93 + territories
• Anticipated rating– PG-13
Theatrical Release:
June 15, 2007
Video/DVD:
Holiday 2007
40. INTRODUCING THE MOST ANTICIPATED
CHARACTER IN THE MARVEL UNIVERSE
THE SILVER SURFER
• A mysterious, other-worldly character who
can absorb and manipulate the universe's
cosmic energies resulting in incalculable
strength
• The Silver Surfer navigates space, flying at
near-limitless speeds on his board
• Cult figure within Marvel Universe, never
before represented in film
• Iconic character that has appeared in a
variety of high end products e.g. apparel,
stationery & collectibles
Classic Comic Book Representation
41.
42. New Animated Series!
• 26 x half hour episodes
• UK broadcast partners Cartoon Network and now GMTV
• From industry hot shop Antefilms Production/Moonscoop
(Funky Cops, Code Lyoko, Pet Alien)
• Delivery & Broadcast for Q4 2006
• Cartoon Network Worldwide Cable exclusive for 6 months
Franchise Development – F4
45. Robert Downey Jr. as TONY STARK
Academy Award® & Emmy® Award Nominee (Good Night, and Good Luck, Chaplin)
Terrence Howard as JIM “RHODEY” RHODES
Academy Award® Nominee (Hustle and Flow, Four Brothers)
Gwyneth Paltrow as “PEPPER” POTTS
Academy Award® Winner (Shakespeare in Love, Se7en)
47. APPAREL
Kids Headquarters
Mad Engine
Fruit of The Loom
AME
ACCESSORIES
BBC
Disguise
Dimensional Products
Berkshire
BACK TO SCHOOL
FAB
Fast Forward
DOMESTICS
Jay Franco
ELECTRONICS & INTERACTIVE
Sega
FINE ART
Upper Deck
FOOD & BEVERAGE
Decopac
GIFT & NOVELTY
Sideshow Collectibles
Russ Berrie
HOUSEWARES
Zak Designs
PUBLISHING
Sandylion
STATIONERY & PARTY GOODS
Hallmark
SPORTING GOODS
K2
Rand
Spencer Reed
TOYS & GAMES
Art Asylum
Hasbro
Jakks
Mega Bloks
MGA
CONSOLE GAMES
SEGA
US Merchandise Partners Already SignedUS Merchandise Partners Already Signed
48. Strategic New Animation Initiatives
Television Animation
From Method Films
– Iron Man
– 26 x 30 mins
– Anticipated for Q3 2008
50. Film Facts
•Slated for June 27th
2008
• One of Marvel’s most popular characters
• Director – Louis Leterrier (Transporter 2, Unleashed)
• Writer – Zak Penn (X-Men: The Last Stand, Behind Enemy Lines)
• Edward Norton recently announced as Bruce Banner/
Hulk
51. Synopsis:
Since his first appearance in 1962, The Hulk has become one of the
most loved and recognized characters in the world. THE
INCREDIBLE HULK tells the story of Bruce Banner, a man with a
powerful secret. When Bruce becomes angry, he transforms into a
fury-fueled monster known as the Hulk. After years of living on the
run, Bruce Banner has reached a tipping point and is willing to do
absolutely anything to rid himself of his green alter-ego. That is until
Bruce learns of a peril even more dangerous than the Hulk. Now,
Bruce must come to terms with the fact that the monster within is
actually a hero as he fights to stop the devastating Abomination
from wreaking havoc on the world.
52. US Merchandise PartnersUS Merchandise Partners
APPAREL
Kids Headquarters
Mad Engine
Fruit of The Loom
AME
ACCESSORIES
BBC
Disguise
Berkshire
BACK TO SCHOOL
FAB
Fast Forward
DOMESTICS
Jay Franco
ELECTRONICS & INTERACTIVE
Sega
FINE ART
Upper Deck
FOOD & BEVERAGE
Deco Pac
Global Brands
GIFT & NOVELTY
Sideshow Collectibles
Russ Berrie
HOUSEWARES
Zak Designs
STATIONERY & PARTY GOODS
Hallmark
PUBLISHING
Sandylion
Meredeth
Trends International
SPORTING GOODS
K2
Rand
Spencer Reed
TOYS & GAMES
Mega Bloks
MGA
Playhut
Hasbro
Art Asylum
Jakks Pacific
Screen Life
