“My content is translated into more than four languages.”
“My content problems exponentiate with each language and culture we add.”
“My global websites are completely unmanageable.”
“I don’t know where to begin or what to do.”
If any of these statements describes your situation, then you need a content strategy. But, not just any content strategy. You need a global content strategy.
In this fast-paced session, Val Swisher will introduce you to the seven components of creating a global content strategy. You’ll walk away with an understanding of each component, where it fits, and why it is important. If global content is overwhelming you, come learn how to tame it and make it more manageable now and in the future.
Why are you going into particular marketsWhat are you trying to achieveWhat are your main concernsWhat is the criteria against which we will measure success for this project