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Klout presentation
- 1. Klout: The Standard for Influence
- 10. Klout Doubt
- 19. #superinterns
Hinweis der Redaktion
- For example, I am a “networker” Klout score: 39, I am influential about: College, blogging, Dallas, deals, cats and yoga – which is strangely almost all accurate! I’m in college, I read and post multiple blogs, I’m a Dallas-explorer, I’m a shopaholic who loves good deals, and I love yoga and am experience hot yoga for the first time this summer! About cats … I’m not too sure I think it’s because I posted a silly video and got a lot of feedback.
- Empire Avenue- Make new valuable connections by investing your social capital in people and networks by buying virtual shares.
- Web technology company that is “algorithmically mapping out the social web.” Provides “detailed analytics on your social stream” and “enhanced discoverability in Google and other search engines.” Have “My Groups” and “My Topics” functions. Have 8 benchmark topics instead of the 16 categories that Klout has. Also uses a comparison graph to compare your audience and authority with others. Ultimately, most useful when trying to develop an influencer list.
- But in case you don’t really engage on LinkedIn, Klout says that your overall influence score won’t go down. In most cases users will see a score increase, even for infrequent LinkedIn users, says Klout.
- In other words, influence is about engagement and motivation, not just racking up legions of followers. Don’t be a generalist. Most importantly: be passionate, knowledgeable and trustworthy.
- Audi- first hashtag on TV, Audi purchased a Promoted Trend ad from Twitter, and it hired Klout.
- Says an influence score or automated grade does not work because it attempts to take something qualitative and make it quantitative. Social Media Examiner cautions brands “that intend to use Klout to reach out to influencers in a certain niche.” Says algorithm is good, but not great.
- Measures how influential your engaged audience is.
- Attempt to get an overall classification of your average content. Lets users give their peers a +K if that person has influenced them on a topic. Can only give five +K’s away each day. Rankings based on data from Facebook, Twitter and LinkedIn. Introduced June 1.
- I.e. X person can have higher stats in all categories and still have a lower Klout score than Y individual. Alex Braunstein (research scientist at Chomp, statistician), Ben Keighran (CEO of Chomp), Binh Tran (co-founder and CTO of Klout).