Helen Brett Show, presentation on Facebook Marketing
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Presentation on 4/20/13 for the Helen Brett Jewelry and Gift show in Memphis, TN. I decided to stay away from "setting up a Facebook" for this audience, and instead went over the best ways for small businesses with an existing Facebook presence to better utilize it.
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Helen Brett Show, presentation on Facebook Marketing
- 2. Hi, I’m James I work at Valeo a digital marketing agency www.valeomarketing.com
- 3. I used to be a computer nerd
- 6. Now I rock at online marketing for clients in the U.S. & internationally ...and sometimes I play a little bass
- 8. • 1,000,000,000+ users • 250,000,000 photos daily↑ • 25% = 5x per day • 1 in 5 pages views (U.S.) Sources: http://www.zdnet.com/blog/facebook/facebook-accounts-for-1-in-every-5-pageviews/8491 http://www.empowernetwork.com/internetmarketerhq/blog/37-jaw-dropping-facebook-facts-2013-shocking-facebook-facts-about-users-founders-money/ Faceb,ooo,ooo,oook
- 9. I hope this isn’t you... from RubyBlossom on Flickr
- 11. 1111 The power of visual
- 13. Feeding the beast = Content
- 14. Blogging If you don’t have a blog... get one! Wordpress is free and awesome-sauce.
- 15. Fill the funnel with...
- 16. Email Marketing Capture emails as a primary goal. $40.56 for every $1 invested Source: DMA 2011 report: http://www.magillreport.com/Email-Remains-ROI-King-Net-Marketing-Set-to-Overtake-DM/
- 17. Contests Woobox: $15/month for 1,000 fans Custom Apps: more $
- 19. Remember: Shareholders want a return... and Facebook is an advertising platform
- 20. Ads Traditional (Marketplace) Ads Sponsored Stories Promoted posts Like Statement, Engagement Ads
- 24. Ad Examples
- 27. Top-3 Ad Terms to know • CPC: Cost per Click • CPM: Cost Per Mille (1,000 impressions) • CTR: Click-through Rate
- 30. Connect & ask me anything) James Hutto Managing Project Director Valeo Online Marketing 516 Tennessee Street Memphis, TN 38103 Tel: 800.647.4552 x704 [Email] james.hutto@valeomarketing.com [Site] http://www.valeomarketing.com @JamesHutto @ValeoMarketing
- 31. Follow Us.our social links FACEBOOK FACEBOOK.COM/VALEOMARKETING TWITTER TWITTER.COM/VALEOMARKETING BLOG VALEOMARKETING.COM/BLOG
Editor's Notes
- Largest photo sharing site Devices are everywhere Product pictures, new lines, ideas for combining your products - get creative.
- Algorithm Overwhelming Filter newsfeeds Boring stories are hidden EdgeRank is the Facebook algorithm that decides which stories appear in each user's newsfeed. It'd be completely overwhelming if the newsfeed showed all of the possible stories from your friends. So Facebook created an algorithm to predict how interesting each story will be to each user. Then they filter each user's newsfeed to only show the top-ranked stories for that particular user. This algorithm hides boring stories, so if your story doesn't score well, no one will see it.
- Edgerank means: you have to make it interesting. How will you do that for you business? It ’ s HARD! Build Assets. Content Powers everything. Create or die.