Weitere ähnliche Inhalte Ähnlich wie 12 Facebook Power Tips (20) Mehr von James Hutto (20) Kürzlich hochgeladen (20) 12 Facebook Power Tips1. 12
Tips
to
Give
You
an
Edge
on
the
Compe77on
link
But
first,
a
li>le
background
on
Social
Media…
©
Spake
Communica7ons
13. 5
Pillars
of
Social
Media
1. Declara7on
of
Iden7ty
2. Iden7ty
through
Associa7on
©
2009
Spake
Communica7ons
All
Rights
Reserved
14. 5
Pillars
of
Social
Media
1. Declara7on
of
Iden7ty
2. Iden7ty
through
Associa7on
3. User‐ini7ated
Conversa7on
©
2009
Spake
Communica7ons
All
Rights
Reserved
15. 5
Pillars
of
Social
Media
1. Declara7on
of
Iden7ty
2. Iden7ty
through
Associa7on
3. User‐ini7ated
Conversa7on
4. Provider‐ini7ated
Conversa7on
©
2009
Spake
Communica7ons
All
Rights
Reserved
16. 5
Pillars
of
Social
Media
1. Declara7on
of
Iden7ty
2. Iden7ty
through
Associa7on
3. User‐ini7ated
Conversa7on
4. Provider‐ini7ated
Conversa7on
5. In‐Person
Interac7on
©
2009
Spake
Communica7ons
All
Rights
Reserved
17. Interes7ng
Facebook
Stats
• More
than
200
million
ac7ve
users
• Over
100
million
users
log
on
to
FB
at
least
once
a
day
• Fastest
growing
demo:
35
years
and
older
• More
than
4
billion
minutes
spent
on
FB
daily
• More
than
6
million
users
become
fans
of
Pages
daily
• More
than
850
million
photos
uploaded
monthly
• More
than
10
million
videos
uploaded
18. Tip
#1
–
Transparency,
But
to
a
Degree
(Guarding
your
online
reputa7on)
NO:
• Red
Cup
Pictures
• Profanity
• Obscene
or
Inappropriate
Material
• Aggressive,
Hyper‐Cri@cal,
Snarky
Comments
etc.,
etc.,
etc.
• Use
No@fica@ons
(in
seHngs)
Google
Alerts
• BE
NICE!!!
©
Spake
Communica7ons
19. Tip
#2
‐
Put
Some
Thought
Into
Your
Status
Updates
(Import?)
Put
some
thought
into
your
updates.
Be
imagina7ve.
Keep
“connec7ng”
in
mind.
Talk
about
the
mundane
if
it
helps
make
a
connec7on!
Be
real
©
Spake
Communica7ons
22. Tip
#5
–
Birthday
Gree7ngs
Click
your
friend’s
name
and
send
a
birthday
gree7ng,
link,
pic,
video,
etc….
©
Spake
Communica7ons
28. Tip
#8
–
Don’t
Use
Your
Profile
to
Adver7se
(unless
you
are
an
avowed
spammer)
• Many
in
the
community
consider
overt
adver7sing
offensive.
• It
is
interrup7on
Marke7ng,
not
permission
Marke7ng
• It
will
get
you
hidden
or
deleted
by
friends
Why
not
seek
a
buy‐in
from
your
customers
and
poten7al
customers………..
©
Spake
Communica7ons
30. Tip
#9
–
Get
some
Fans
–
Start
a
Page
Why
not
seek
a
buy‐in
from
your
customers
and
poten7al
customers?
• Show
them
your
exper7se
• Give
something
away
• Share
industry
informa7on
• Market
your
business
• Adver7se
©
Spake
Communica7ons
31. Tip
#9
–
Get
some
Fans
–
Start
a
Page
Benefits
• Only
opt‐in
members
–
They
Like
You!
• Don’t
have
to
be
friends
• Easy
blast
messages
• Promote,
adver7se,
inform,
get
more
fans.
Repeat.
©
Spake
Communica7ons
32. Tip
#10
–
Share
Photos
FaceBook
is
the
largest
photo
sharing
plakorm
in
the
world.
• Post
Pictures
to
others’
walls
• Post
pictures
to
groups
• Post
to
your
own
wall.
• Tag
photos
• Upload
Mobile
Photos
©
Spake
Communica7ons
36. Tip
#12
–
Promote
your
FaceBook
Presence
Get
a
custom
URL
Promote
in:
Email
Signature
Business
Cards
Website
Everywhere
else
you
share
your
contact
informa;on
NEW!!
Vanity
URLS
now
available
at
h>p://facebook.com/username
©
Spake
Communica7ons
37. 12
FaceBook
Tips
to
Give
You
an
Edge
on
the
Compe77on
Joe
Spake
901
274‐1847
Joespake@gmail.com
FaceBook:
h>p://facebook.com/joespake
h>p://facebook.com/memphis
realestate
©
Spake
Communica7ons