Full advertising agency. 30 employee 2.3 mil Euro turnover Clients: google romania, HTC, Oriflame, Forever Living, Rehau, Promenada, Lukoil, Doppelhertz, A&D Pharma, Agricover

2. www.godmother.ro
About us
What they say about us
Clients & Work
Key People

3. About us
We are a full service independent agency that offers integrated solutions and ideas because we see the magic behind each
brand.
We are the Godmother, the person that client can trust in getting the right advise for any kind of issue.
We have a dedicated team of people that increased throughout the years along with the number of clients.

4. About us

5. About us
Advertising experience:
17
years
Team:
30
people
We planned
over:
40
events
We have contracted
over:
200
suppliers
Turnover
in 2013:
€2.3
million
In 2013
we have worked with:
48
clients

6. About us

7. About us
Vision Values Variables
WHAT we do
and
HOW we do it
have a great
importance.
So we do not give up until
we’ve worn out the keyboard
and the tip of the mouse’s
little arrow in order to create
something to be proud of.
Shopper
experience.
Time used
efficiently.
Creativity. Price.
All of them equally
important. And even more
important – the harmony of
them coming all together.
On the way,
things change.
Just like in
life.
We accept changes and
embrace surprises. In the end,
that’s the beauty of it all.

8. What they say about us
Rares Rusu – Marketing Manager, Google Romania
“We're excited about Godmother- they're a young team, a dynamic group of people that works
perfectly well together with Google's fresh spirit.We're hoping to have a long collaboration, in
which we can create and implement events together that come to support the online
environment and also manage to bring the magic of using Google to every end-consumer.”
Ella Gligor - HTC Retail Manager Romania & Moldova
"Am facut un pariu intern pe tema abilitatilorGodmother de a livra „Profesional Hocus Pocus”,
asa cum se lauda in tagline si nu am fost dezamagiti. Desi am derulatdeocamdata doar un proiect
pilot, ne-au convins ideile lor simpatice, rapiditatea de implementare si maturitatea asumarii unei
provocari complexe cu un termen de livrare extrem de scurt.Colaborarea cu Godmother ne ofera
un prilej bun sa subliniem „Here’sToChange” pentru prezenta noastra in piata prin actiuni BTL
mai vizibile."

9. Clients & Work

10. Clients & Work
Godmother has been with this unique and elegant shopping space since its opening
in October 2013.
We have been covering:
• Complete BTL services - VIP & Retail openings, and a host of 10 other events
• Online and social media communication
• The creation and production of Talk Shop – its internal magazine
Google's Romanian HQ chose Godmother as their main BTL agency from the very
start in 2011, and the collaboration is still going strong today.
We have been delivering:
• BTL services – with over 50 IT&C World events
• Creative services
• Production services
We supported HTC in the launch of the new mobile device HTC One M8. For this we
developed:
• BTL activations
• Special production services
• Creative and innovation branding solutions
• Digital services

11. Clients & Work
The supermarket chain Profi is part of our portfolio for the last 3 years.
Our collaboration included a large number of projects:
• BTL activities
• Online campaigns and social media
• CSR campaigns & activations
• TVC
The cooperation with Oriflame started in 2014 after a BTL pitch. We developed and
implemented 2 major projects for them and are convinced many new ones will come.
Activities so far:
• Event concept development
• Event management
• Creative and production services
For Libra Internet Bank we work on retainer fee and cover following activities:
• Strategy and communication planning
• Online and social media
• Creative development

12. Clients & Work
The collaboration with Forever has started as early as the year 2000, being as fresh
today as in the beginning.
We have been offering:
• Integrated campaigns – with over 400.000 persons users in the system
• Creative & Production services
• BTL services
• Online campaigns
Active for 10 years on the local market as the unique supplier of complete agricultural
solutions, Godmother has been with them since 2007.
We have been covering:
• BTL services
• Creative & Production services
• Brand identity – Corporate Video
Cosmopolis is one of our new clients in the portfolio. We developed for them an
integrated campaign and communication strategy which included:
• OOH
• Digital
• You tube movies
• BTL activities

13. Clients & Work
Our clients – in BTL images

14. Clients & Work
Our clients – in Digital images

15. Clients & Work
Our clients – inTVC

16. Key People
Valentin Vacarus,
Managing Director is surely the
leader of this business, with 17
years of advertising experience,
he is striving to push everyone a
little bit closer to achieving their
goals, and doing great work for
all clients.
Experience:
• Google
• Promenada
• YouTube
• Petrom
• Profi
• MIDOCAR
• A&D Pharma
Ioana Comaniciu
is our Client Service Director.
After working for 9 years in the
banking industry, Ioana decided
to make the move and jumped
ship in the whirlwind waters of
advertising, managing a team of
7 individuals.
Experience:
• Millennium Bank
• BCR
• ING
Adriana Beştea
is our Creative Director. She
entered the advertising world in
2007 as a freelancer copywriter.
7 years of gathered experience
later, all her skills are used in
coordinating Godmother's
dream creative team.
Experience:
• Banca Romaneasca
• Generali Group
• Unilever Food Solutions
• BRAMAC
• Sandoz

17. Key People
Corina Bacanu - Group Creative
Director started working in
advertising in 2001 as junior
copywriter. Since then her
career developed and she was
behind many well known
campaigns.
Experience:
• Bergenbier
• Orange
• Cosmote
• BOOM TV
• Alpha Bank
• Rikado
• Kronospan
Calarasu Adrian – Online
Account Director. Senior
marketing and communication
professional with expertise in
online communication,
corporate communication, brand
management.
Experience:
• Michelin
• Walmark
• A&D Pharma
• Credit Europe Bank
• Coldwell Banker
• Garonne
• Nissan
Lavinia Petruescu - Strategic
Director is in advertising since
2004. Her experience is on local
as well as on international
markets because she worked in
Vienna for 2 years handling 7
countries.
Experience:
• Lufthansa
• Samsung Electronics
• Hankook

18. Together we can do magic!
hello@godmother.ro
www.godmother.ro
Contact us: