1. Welcome

2. Valentine Willeumier
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3. Stanislav case – Ministry of Justice
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4. Social Media – what is it?

5. Evolution of Social Media
Broadcast media Interactive media Social media

6. Social Media
Source: FredCavazza.net

7. Social networks throughout the world
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8. Hyves – facts & figures

9. Figures
10,1 million Hyvers / 8,7 million Hyvers in Holland
6,4 billion pageviews per month
18,2% of total viewed web pages in Holland
8,7% of total internet time in Holland
60% of total viewed mobile pages in Holland
858.000 new photo’s per day
2,4 million scraps per day / 28 per second
Average age of 30 years old

10. Hyves bereik
Mannen Vrouwen
81%
77%
73%
65% 65%
60%
52% 53%
37% 40%
18%
10%
13+ 13-19 20-34 35-49 50-64 65+
Back Source: STIR augustus 2010

11. 3 reasons for using Hyves as a consumer

12. Back

13. Hyves – Connecting the
Netherlands

14. Hyves is Dutch!

15. Hyves.nl/nu

16. Involving Hyvers in Hyves
New products are developed together with Hyvers
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17. Brands on Hyves – what
are their options?

18. Brands on Hyves
WHAT CAN BRANDS DO ON HYVES?
1. Traffic to their own website(s)

19. Brands on Hyves
WHAT CAN BRANDS DO ON HYVES?
1. Traffic to their own website(s)
2. Social activation campaign

20. Results of the ACE Social research study – Hi Prank
ACE Social = measures the effectiveness of viral marketing campaigns within Hyves
Campaign appeal:
 Hyvers rated the campaign as being easy to
understand, funny and distinct
 The willingness to share was positively
influenced by the rating of the campaign and the
fact that the design and concept was in line with
the social network Hyves
Most important brand effects:
 Rise in brand awareness and top of mind
awareness
 Brand image is positively influenced by the
campaign, Hi is viewed as a more sympathetic
and appealing brand
 Brand preferance is significantly higher for the
Hyvers who saw the campaign in relation to
people who never saw the campaign

21. Brands on Hyves
WHAT CAN BRANDS DO ON HYVES?
1. Traffic to their own website(s)
2. Viral marketing campaign
3. 24/7 presence (branded hyve/brand page)

22. Qualitative results of the Transavia branded hyve – up to now
Types of goals for 24/7 presence:
- Communication
- Service
- Brand experience
- Co-creation
- Promotion
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23. Brands on Hyves
WHAT CAN BRANDS DO ON HYVES?
1. Traffic to their own website(s)
2. Viral marketing campaign
3. 24/7 presence (branded hyve/brand page)
4. PR (research)

24. Brands on Hyves
WHAT CAN BRANDS DO ON HYVES?
1. Traffic to their own website(s)
2. Viral marketing campaign
3. 24/7 presence (branded hyve/brand page)
4. PR (research)
5. Consumer insights (research)

25. Wat kunnen merken met Hyves?
WHAT CAN BRANDS DO ON HYVES?
1. Traffic to their own website(s)
2. Viral marketing campaign
3. 24/7 presence (branded hyve/brand page)
4. PR (research)
5. Consumer insights (research)
6. Recruiting new employees

26. Wat kunnen merken met Hyves?
WHAT CAN BRANDS DO ON HYVES?
1. Traffic to their own website(s)
2. Viral marketing campaign
3. 24/7 presence (branded hyve/brand page)
4. PR (research)
5. Consumer insights (research)
6. Recruiting new employees
7. Add-ons for their own website(s)  Hyves Connect

27. Tips & Tricks

28. Tips & Tricks
Tips:
 Is the chosen strategy and/or content:
- authentic and entertaining?
- able to be shared?
- relevant for the target group?
- in line with the established brand values/goals?
- easy to use?
Tricks:
 Personalize your message
 Make sure that all activity can be measured
 Create brand ambassadors
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29. Questions?
Remarks?
Ideas?
Valentine Willeumier | valentine@hyves.nl | val.hyves.nl | 06 340 53 817