Case studies, Tips and Tools for using Social Media for the Tourism Industry. www.socialeyes.gr

1. Social Media Marketing
for theTourism Industry

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ValentinaTrikounaki
Communication &Web
Content Specialist
Al. Soutsou 19, 10671, Athens
W www.socialeyes.gr
E hello@socialeyes.gr
T 210 7703519
…about me

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…a Social Media journey

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From “How are you?”

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To “Where are you?”

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…the Word of Mouth importance
• Word of Mouth was
the first form of
marketing.
• Word of mouth has
ALWAYS been the
most effective way of
getting new business.
• People have always
trusted their friends
opinions.

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…the landscape has changed

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…the Marketing Landscape

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Ads are everywhere. In fact,
people see and hear between
1.000 and 3.000 advertising
messages every day…
87.600.000 throughout their
lives…

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People are talking about
your brand right now.

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Some people will love you

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Some people won’t like you

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But they are talking about
you.

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We have reached a point where:
90% of people trust
recommendations from their friends.
70% of people trust consumer
opinions posted online.
(Source: Neilsen GlobalTrust In
Advertising Survey)

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80% of consumers change their mind after
reading a single bad review. (Source: Cone
Communications)
One negative review can cost you 30
customers. (Source: Convergys)
7 in 10 who read reviews share them with
friends, family & colleagues thus
amplifying their impact (Source: Deloitte
& Touche)

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…why use a Pro?
“...well, I am already using Facebook for my
personal profile so why should I pay for
someone to do it for my Business”?

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1. Define yourGoals. And build a Strategy around them
2. Content Marketing
3. How Often andWhatTime to post
4. How to measure your SMM strategy
5. Quality over Quantity
6. Community Management matters aka do you interact
with your Fans?
7. How to get the most out of your Social Media
8. Can you keep up with an industry moving at the speed of
light?
9. The benefits might be worth the investment

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Obermutten, Switcherland

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http://www.youtube.com/watch?v=e91c0mWP960

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Air Asia Friendsy

26. Air Asia Friendsy - outcome
Social Media Marketing for the Tourism Industry26
• Η εταιρεία διπλασίασε τις καθημερινές πτήσεις της από το Sydney.
• Press coverage με PR $1.627.593.
• Αύξηση fans στο Facebook κατά 30%.
• 12,500 συμμετοχές στο διαγωνισμό, ακροατήριο 2.291.483 στο Facebook.

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Ippokampos, Naxos

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TripAdvisor
Website

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inbi restaurant, Costa Navarino

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‘nice n easy’ restaurants

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1. People will be talking about you. Make sure you ‘re monitoring.
2. Not having a Facebook page is like not having a website. People now
expect it.
3. Use Facebook to show people how much you love your customers.
4. Create a Facebook place for your business and get people “checking
in‟.
5. Facebook advertising actually works.
6. UseTwitter as a newsletter, but don’t too much from it.
7. YouTube is a great way to demonstrate unique things about your
business.
8. Create a social media strategy.
9. Be prepared for public negative comments and know how to deal
with them.
10. Marketing is useless if your website hasn’t been optimized for
conversion.
…MyTopTen Social MediaTips

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Pinterest for tourism: the best thing since vanilla?

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Marketing with Photos

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for Destinations

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for Hotels

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for Restaurants

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It all starts with… Personal Branding

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Taking the first step
1. DetermineYour Emotional Appeal
Questions to Consider:
-How do I make people feel?
-How do people benefit by working with me?
-What words do others use to describe me?
2. DetermineYour Description
Questions to Consider:
-What field or industry am I in (or do I want to be in)?
-What are the words I would use to describe my work?
-Who is my target audience?
3. DetermineYour Function
Questions to Consider:
-What service do I have to offer people?
-What do I do that makes me stand out from everyone
else?
4. Put it AllTogether

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47. Checklist
1. Design your snippet: Google+
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2. Make your resume search-
friendly: LinkedIn

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3. It’s all about you, baby: your profile on your site

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4. Twitter

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5. Facebook

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6. Vimeo &YouTube

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7. Tumblr

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8. Quora

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9. About me

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10. Delicious

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11. Flickr

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12. Slideshare

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You can find my presentation…
http://www.slideshare.net/valentinatrik

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