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RedPlum Lift Social Sharing • eMail, Display and Mobile
[object Object],[object Object],[object Object],1 + 1 = 3
eMail PURL Validate Segment PURL Based Link
Display Ads:  Boost Display Results with Sharing
Mobile SMS Sharing
The Three Pillars of  Social Sharing
Pillar One:  Social Marketing Motivators. Performics and ROI Research, 2009 { FOCUS
Pillar Two:  The trust of a friend referring. √ Performics and ROI Research, 2009 Social Marketing Power
Compare to trust of corporate advertising at:   13%
Pillar Three:  Viral Sharing with PURL’s Performics and ROI Research, 2009 Sharing increases results by 200% Initial eMail response 6,007 new customers! PURL’s with sharing
PURL Value ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is the RedPlum Lift ?
RedPlum Lift ,[object Object]
How Much of  Lift can I Expect?
200% or greater! Example:   If you received a 6% response on an email campaign the RedPlum Lift  can supply a response of 12% or more
How do we Deliver these results?
We leverage our  RedPlum Lift *  technology + + * Licensed through WhiteCloud Marketing eMail provides an offer to promote sharing eMail recipients share on their Facebook wall eMail offer goes viral and multi-generational
Are the results measurable? I need to prove the ROI.
Dashboard: Its all there! 10,150 email responses 10,150 email responses 10,695 additional responses RedPlum Lift
What other benefits are included?
Additional Benefits ,[object Object],[object Object],[object Object]
Results from Key Clients ,[object Object],Customers were instructed to log on to their Purl, personalized URL, example:  www.steinmartgift.com/janesmith , to access and print the offer, and be entered into the sweepstakes. 1,599 responses 29,600   additional responses with sharing
Results from Key Clients ,[object Object],Customers were instructed to log on to their Purl, personalized URL, example:  www.dominosbignightin.com/jsmith , to access and print the offer, and be entered into the sweepstakes. 10,150 responses 10,700  additional responses with sharing 10,700  additional responses with sharing
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Boost eMail, Display & Mobile Campaigns with RedPlum Lift Social Sharing

  • 1. RedPlum Lift Social Sharing • eMail, Display and Mobile
  • 2.
  • 3. eMail PURL Validate Segment PURL Based Link
  • 4. Display Ads: Boost Display Results with Sharing
  • 6. The Three Pillars of Social Sharing
  • 7. Pillar One: Social Marketing Motivators. Performics and ROI Research, 2009 { FOCUS
  • 8. Pillar Two: The trust of a friend referring. √ Performics and ROI Research, 2009 Social Marketing Power
  • 9. Compare to trust of corporate advertising at: 13%
  • 10. Pillar Three: Viral Sharing with PURL’s Performics and ROI Research, 2009 Sharing increases results by 200% Initial eMail response 6,007 new customers! PURL’s with sharing
  • 11.
  • 12. What is the RedPlum Lift ?
  • 13.
  • 14. How Much of Lift can I Expect?
  • 15. 200% or greater! Example: If you received a 6% response on an email campaign the RedPlum Lift can supply a response of 12% or more
  • 16. How do we Deliver these results?
  • 17. We leverage our RedPlum Lift * technology + + * Licensed through WhiteCloud Marketing eMail provides an offer to promote sharing eMail recipients share on their Facebook wall eMail offer goes viral and multi-generational
  • 18. Are the results measurable? I need to prove the ROI.
  • 19. Dashboard: Its all there! 10,150 email responses 10,150 email responses 10,695 additional responses RedPlum Lift
  • 20. What other benefits are included?
  • 21.
  • 22.
  • 23.
  • 24. Powered by Case Studies for the RedPlum Lift www.slideshare.net/valassis

Editor's Notes

  1. Note the key information compare the trust of ‘a friend’ with typical corporate advertising where trust is a mere 13%.