Mobile Web vs Mobile Apps

2. What is a Mobile Website ? A mobile website can be reached directly through a mobile device’s web browser and is therefore accessible by all smartphones and tablets equipped with browsing capability and an internet connection.

3. Advantages & Disadvantages • Can work on any mobile platform • • Requires mobile-first design strategy Comparatively less expense to develop than an app to completely maximize • You cannot access all of the • • Can be found and accessed via search engines, websites, and blogs Never bothers user with manually update smartphone’s features (camera, etc.) • Hard to charge for access or usage

4. What is an App ? An app is a software application that must be written in the native language of a particular platform; predominant platforms are Apple (iPhone), Google (Android), and Microsoft (Windows).

5. Advantages & Disadvantages Easy Of Use • Usable Offline • Integration With smartphone Features More expensive to develop maintain • Requires user to download from platform Speed • Native code only works on one platform • • • specific app store before accessing • Requires user to update manually • Must be developed separately for each platform • App stores charge large fees for publishing, certifying, and updating

6. Which is better: an App or a mobile website? • Depends on your end goals o Interactive game an app is probably going to be your best option o Offer mobile-friendly content to the widest possible audience than it must be a mobile website • But app without website makes no sense • For Mobile Web presence Website is the first step

7. Digital marketers can no longer ignore mobile if they haven’t already made it a part of their strategy

8. Some statistics to KNOW !! Mobile Usage Stats: • Estimated Number of smartphones to be shipped in 2013 – 937 Million • Estimated Number of tablets to be shipped in 2013 – 215 Million • Number of times a day people look at their smartphone – 150 • Average time it takes to load a mobile web page – 7 seconds • Percentage of global web traffic that comes from mobile – 17.4 %

9. Some statistics to KNOW !! Mobile App Stats: • Percentage of mobile users that use an app only once after download – 22% • Number of apps installed by the average smartphone user (Global) – 26 • Total projected Mobile app downloads in 2013 – 102 billion • Total projected mobile app revenue in 2013 - $26 billion

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11. Conclusion If your mobile goals are primarily marketing-driven, or if your aim is to deliver content and establish a broad mobile presence that can be easily shared between users and found on search engines, then the a mobile website is the logical choice. On the other hand, if your goal is interactive engagement with users, or to provide an application that needs to work more like a computer program than a website, then an app is probably going to be required.

12. Created By Vaibhav Kubadia Twitter Handle: @vaibhavkubadia E-mail: vaibhav@digitalmarketing.ac.in

13. Sources • http://www.hswsolutions.com/services/mobile-webdevelopment/mobile-website-vs-apps/ • http://www.adotas.com/2013/06/mobile-websites-vs-mobile-appswhich-is-better-for-your-business/ • http://www.visionmobile.com/blog/2013/07/web-sites-vs-web-appswhat-the-experts-think/ • http://www.olson.com/when-to-create-a-mobile-website-vs-a-mobileapp/ • http://www.newmediacampaigns.com/blog/the-difference-betweenapps-and-mobile-websites • http://www.adaptistration.com/blog/2013/04/30/understanding-thedifference-between-apps-and-mobile-websites-2013/ • http://expandedramblings.com/index.php/mobile-marketing-statsinfographic/