Mobile devices like cellphones and tablets have become personalized devices that consumers use for social networking and accessing location-based services. Their cameras allow for enhanced experiences. 2013 marked a tipping point where mobile usage surpassed desktop computers. Consumers are using their mobile devices to research products, read reviews, and make purchases. Image recognition and scanning codes in stores will further improve the mobile experience. Tablet usage differs from phones in ways like screen size, and retailers are designing tablet-specific experiences. Mobile is changing consumer behavior and how retailers engage customers both in stores and online.