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Cellphones/Tablets & the consumer psyche…….
Why all this Hype?

 Personalized device that goes
everywhere with its owner

 Mobile is inherently social
 Puts location into context
 Opportunity for an enhanced
experience through its camera
function

2013: The Tipping Point

Mobile Usage


 Which of the following activities have you completed online, using your
smartphone, in the process of shopping?
Mobile Camera Use Just Started


Image Recognition Is Nexting



http://www.youtube.com/watch?v=FpczQ7tJ-L8

http://www.ad-dispatch.com

Couch Commerce

Different Behaviour on
Tablets


Two More Devices Between
Store and Web


Experience Designed Specifically
for the Tablet is Emerging



Screen space & resolution

social

location
tactile nature
Retail tablet catalogs combining the
traditional catalog & e-commerce sites are
also emerging.


Tablet Shopping Shows
Impressive Numbers



 29% tablet owners completed a purchase via their
device
(Source: AskingCanadiansTM, Oct 2011, Canadian Consumers)

 48% tablet owners completed a purchase via their
device
(Source: comScore, Sept 2011, U.S. Consumers)

Approach

Iterative Process


Mobile Site Designed for Consumers
On the Go


Enhancing In-Store
Experience with Scannable
Codes

Engagement through Innovative
Gamification Tactics


Key Takeaways

1.Start with understanding your customers’ mobile behavior
and usage
2.Consider each web device as a unique experience
- Use tech savvy customers as window into the future
3. Business Case should reflect improved customer
satisfaction through self-service and in-store efficiencies
4. Mobile is inherently social and local

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