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POSITIONING BATTLE FOR YOUR MIND
1.
POSITIONING : The
Battle for Your Mind
2.
A concept so
simple, people have difficulty in understanding how powerful it is!
3.
4.
Positioning Colgate Is
Protection Gillette Is Quality LUX Is Glamour AXE Is Sexual Attraction Pond’s DFT Is Confidence Examples
5.
Brand Identity and
Brand Image Brand Positioning
6.
“ To position
a product/service in the minds of consumers relative to competitors” Ries and Trout
7.
A ‘reason to
be’ “The brand has to be distinctive, relevant and appealing to its target audience”
8.
9.
10.
11.
12.
13.
Brand Positioning :
Complan “ Complete planned food”
14.
15.
Brand Positioning :
Boost “ Boost is the secret of my energy”
16.
17.
Brand Positioning :
Bournvita “ Poshan bhi swaad bhi”
18.
19.
20.
‘ You concentrate
on the perceptions of the prospect, not the reality of the product’ - Al Ries & Jack Trout
21.
‘ It’s difficult
to change behaviour, but easy to work with it’
22.
23.
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25.
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27.
28.
29.
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32.
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36.
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41.
42.
43.
44.
45.
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47.
48.
49.
50.
Brand Positioning Statement
For women ages 25-55, Loreal Revitalift Anti-wrinkle and firming cream reduces facial wrinkles and firms your skin. NO REASON WHY!
51.
52.
53.
54.
55.
Thank You
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