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15 Creative Ideas to Add Flair to Your Email Marketing

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Vision6
Vision6

Creative ideas to add a touch of flair to your email marketing strategy This session will address one of the biggest challenges faced by email marketers - How to make your email stand out in an overcrowded inbox? We will show you how to take your email marketing to the next level by being creative and adding flair and individuality/excitement to your email marketing strategy. This session will specifically cover: SMS, automation, conditional content and special promotions.

TechnologyBusinessSelf Improvement
1 of 28
Creative ideas to add a touch of flair to your email marketing strategy David Smerdon, Digital Strategist, Clemenger BBDO Brisbane
Agenda • Fundamentals vs. flair • 15 ways to create flair
How to win a Grand Final FUNDAMENTALS TALENT STRATEGY FLAIR
FUNDAMENTALS TALENTSTRATEGY FLAIR
15 ways to create flair
1. Content
2. SMS
Virtual SMS – “Text your email address to 04… to receive full details about this property” – Also triggers an email and SMS to the agent to follow-up
3. Automation
Header Footer Introduction Conditional content based on favourite foods Latest menu 4. Conditional Content & Segmentation
5. Promotions
6. Design People ignore design that ignores people. FRANK CHIMERO
7. Language
Design + Language = Personality
8. Anticipation http://woot.com/WhatIsWoot.aspx
9. Learn to share
10. Interaction
11. Behavioural targeting
12. Using an email / video combination
13. Events
14. Don’t be boring
15. Retaining unsubscribers
Closing FUNDAMENTALS TALENT STRATEGY FLAIR

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15 Creative Ideas to Add Flair to Your Email Marketing

Editor's Notes

  1. List 5 companies that do it well (palm cards)
  2. 3 examples or boring industries and content that could be interesting Use elance
  3. Hotel example + conversion from the couch
  4. Transactional emails List other items in this email on palm cards Abandoned shopping carts 45%
  5. Wider conversation about segmentation. Dating service example
  6. Shoes, lawyers (designers)
  7. Best FAQ from woot
  8. Basic behavioural targeting example i.e. RACQ
  9. Understand the context of your environment
  10. Sorry we missed you email
  11. Not being boring doesn’t necessarily mean flashy