15) Measurable or observable characteristics of your audience are called A. psychographics B. pseudographics C. statistics D. demographics

1. BCOM/275 GUIDE 4
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1) The term channel in communication means
A. the medium through which a message travels from sender to receiver
B. the context of the communication
C. the volume at which a message is received
D. the process of changing thoughts into symbols
2) This preparation process involves looking at the characteristics of the receivers of the
sender’s message.
A. Determining the message
B. Audience analysis
C. Channel evaluation
D. Receiver response analysis
3) A receiver’s response to a sender’s message is called
A. channel
B. feedback
C. encoding
D. decoding

2. 4) This act is involuntary and happens automatically.
A. Listening
B. Feedback
C. Hearing
D. Responding
5) This happens when you receive, construct meaning from, and respond to the sender’s
message.
A. Responding
B. Attending
C. Listening
D. Hearing
6) With this type of response, you analyze or teach the sender about the cause of his or her
concern.
A. Questioning
B. Interpreting
C. Paraphrasing
D. Evaluating
7) Consider the following exchange: “How do I know God exists? How do you know he
doesn’t?” Which fallacy does the second statement illustrate?
A. Inconsistency ad hominem
B. Slippery slope
C. Misplacing the burden of proof

3. D. Perfectionist fallacy
8) Which of the following is a category of reasonless advertising?
A. Endorsement ads
B. Promise ads
C. Functional ads
D. Logical ads
9) A claim is generally not considered credible if
A. it comes from a source assumed to be credible but who is not known to you
B. the claimant is an interested party
C. the claimant is a disinterested party
D. it seems likely
10) Consider the following statement: “Morgan, you’re down to earth and I trust your
judgment. That’s why I know I can count on you to back me up at the meeting this afternoon.”
This is an example of which fallacy?
A. Argument from pity
B. Slippery slope
C. Guilt trip
D. Apple polishing
11) Providing only two choices when others are available defines which fallacy?

4. A. Genetic fallacy
B. False dilemma
C. Straw man
D. Ad hominem
12) Stating someone has negative features and his claim is invalid is an example of which
fallacy?
A. Genetic fallacy
B. False dilemma
C. Straw man
D. Ad hominem
13) Audience analysis should occur at what point in the creation of a message?
A. Before the message is sent
B. Once feedback is received
C. After selecting the channel
D. Before the message is created
14) An effective message should be
A. audience-centered
B. topic-based
C. channel-focused
D. time-centered

5. 15) Measurable or observable characteristics of your audience are called
A. psychographics
B. pseudographics
C. statistics
D. demographics
16) Which informal communication channel involves its own abbreviations to accommodate the
limited number of characters available in any given message?
A. Text message
B. E-mail
C. Handwritten letters
D. Voicemail message
17) Sound and light waves are an example of which part of the communication model?
A. Encoding
B. Noise
C. Decoding
D. Channel
18) You want to discuss your performance review and possible raise with your boss. The most
effective channel to do this would be
A. e-mail
B. face-to-face
C. team meeting
D. text message

6. 19) When using expert testimonials, speakers should do which of the following?
A. Always quote the expert’s exact words.
B. Share the expert’s credentials.
C. Use experts who have celebrity status.
D. Protect the identity of experts by not naming them.
20) Which verbal support breaks down complex processes or concepts into their component
parts to ensure understanding?
A. Comparisons
B. Analyses
C. Definitions
D. Descriptions
21) What type of language is used when communicating with classmates, coworkers, family,
and friends?
A. Official
B. Informal
C. Ceremonial
D. Formal
22) The connotation of words such as skinny or thin focuses on the
A. actual meaning
B. denotative meaning
C. contextual meaning
D. emotional meaning

7. 23) The individuals you are most likely to influence with your persuasive presentation are
referred to as your
A. peer audience
B. leading audience
C. target audience
D. general audience
24) If you try to persuade your classmates to donate canned goods for the hungry in your
community, your topic is one of
A. policy
B. fact
C. pathos
D. value
25) When you lead, instruct, challenge, or introduce your audience to act on or accept your
solution, you are at which step of Monroe’s Motivated Sequence?
A. Attention
B. Solution
C. Visualization
D. Action or approval
26) When you display ethos in your persuasive presentation, you have
A. credibility
B. logic

8. C. emotion
D. evidence
27) What logical fallacy can occur when a speaker focuses on similarities and ignores significant
differences?
A. Either/or thinking
B. Slippery slope
C. Hasty generalization
D. Faulty comparison
28) A concept proposing that negative cultural assumptions about a group can create for its
members a belief in those assumptions is called
A. an attribution error
B. a perceptual process
C. a halo effect
D. a stereotype threat
29) Groups that value higher power distance believe relationships are
A. individualist
B. informal
C. hierarchical
D. relationship oriented
30) Deliberately blaming individuals or groups for things they really did not do is called
A. ethnocentrism

9. B. discriminating
C. stereotyping
D. scapegoating
31) A value judgment requires this type of assessment.
A. Worth or desirability
B. Monroe’s Value Sequence
C. Consistency
D. Normative
32) What is the belief that laws are justified if they prevent a person from harming him- or
herself known as?
A. Offense principle
B. Legal moralism
C. Harm principle
D. Legal paternalism
33) Utilitarianism is part of this perspective on moral reasoning.
A. Deontology
B. Virtue ethics
C. Consquentialism
D. Moral relativism