You Can Do It 2011 - Post Event Report

1. EVENT REPORT
Annual Conference
YOU CAN DO IT 2011
USGUIDE – WE SHARE | WE GROW | WE SUCCEED
May, 2011
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2. You Can Do It 2011
Result
Content
Participant Analysis
Memorable Snapshot
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3. • Date & Time: 8:00 – 12:00 Saturday, 18
June 2011
• Place: 3rd floor, Ocean Park Building, 1 Dao
Duy Anh Street, Dong Da District.
Date & Time: 8:00 – 11:30 Saturday, 25
June 2011
Place: The Victory Hotel, 14 Vo Van Tan,
Dist 3.

4. RESULT
Registration & Attendance
900
800
700
600
500 Registration
participants
400
Attended
300 Participants
200
100
0
Hanoi Hochiminh City

5. “USGuide annual conferences inspired me. Sitting
among the audience for 2 consecutive years, I
wished that one day I would be one guest speaker,
sharing my success application story! This
aspiration motivated me to start my application.”
Mr. Nguyen Hai Vinh
MBA Class of 2012, Stanford Graduate School of Business
Stanford University
“I took part in “You Can Do It” conference in 2009
and 2010, which instilled in me the Can-do spirit
and equipped me with invaluable insights into my
desired MBA programs. I benefited from alumni of
prestigious schools sharing their first-hand
experience in the States."
Ms. Dao Mai Huong
MBA Class of 2013, Goizueta Business School,
Emory University

6. Reasons for attending “You can do it 2011
By which of the following reasons are you attending
the conference? Most of the attendees has registered due
to their interest in the USA education with
the expectation to gain more
understanding, which will support their
1% decisions on school and course choices.
4% 5%
43% The participation of famous and well-
established schools and scholarship
programs also plays a very important role
48%
in increasing the attractiveness of the
conference
In other part of the survey, the attendees
By contents and the attendance of famous schools
also express their expectation of having
By my own interest in USA education
more diversity in schools and courses,
especially those who wish to apply for
By the marketing campaign of the conference
science or non-MBA courses
By the conference's content of previous year
Others
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7. Self-confidence to apply/plan to apply for USA post-graduate education
Are you more confident in applying or making plans to 87% of survey responders has agreed that
study post-graduate courses in USA? they are more confident after attending
the conference, and that applying for USA
post-graduate education is no longer
impossible
8%
5%
The remaining of responders gave the
following reasons(*)
• There was a lack of schools on science,
most of the schools and courses are MBA
and business related
87%
• There should be more sessions in which
application experiences are shared after
the event so that understanding of
application process is improved
• There should be more
Yes No No comments information/advice on scholarships,
financial support and how to apply for
those funds
(*) Feedbacks were collected both in survey form and in quick
7
interviews on event days

8. Understanding of U.S. post-graduate system
Do you understand more of U.S.A post-graduate
system and application process after attending YCDI The conference has increased awareness
2011?
of the audience, according to the
feedbacks of 60% of the survey responses
16% The remaining responders would like to
have more information regarding:
• SOP and LOR of applications to US
24% schools
60%
• Available scholarships for non-MBA
• Fullbright information
• Tips of applications
• School ranking system
The panel discussions have increased
Yes No No comments
significantly the awareness and the
possibility of attending in US schools, even
Top schools. Suggestions for follow-up
sessions on SOP, mentoring, GMAT courses
are raised in the feedbacks as well
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9. You Can Do It 2011
Result
Content
Participant Analysis
Memorable Snapshot
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10. Content
Hanoi Ho Chi Minh City
8:00 – 9:00 : Exhibition & Registration 8:00 – 9:00: Exhibition & Registration
• Visit information booths of USGuide’s partners • Visit information booths of USGuide’s
• Registration partners
• Registration
9:00 – 9:10 : Opening 9:00 – 9:10: Opening
• Warm-up performance • Warm-up performance
• Introduction • Introduction
9:10 – 9:45 : Mr. Kien Pham’s presentation 9:10 – 10:00: Panel discussion
• Successful stories about self development and • How U.S. education contributes to the life-
career enhancement through U.S. Education time career achievements and their
evaluation as a
10:00 – 10:30: Introduction on U.S. scholarships recruiter
• The Fulbright scholarship – The Fulbright 10:10 – 10:15: Break
program representative 10:15 - 11:15: Panel Discussion
• EducationUSA Advising Center - EducationUSA • Sharing from incoming students: strongest
representative points, obtacles during applications, applying
10:30 – 11:45: Panel discussions process
• Ballroom 1: MBA focus experience
11:45 – 12:00: Closing
• Ballroom 2: Social science and engineering focus
11:45 – 12:00: Closing

11. Keynote Speakers
Mr. Pham Duc Trung • President and Co-Founder, the Vietnam
Kien Foundation
• MBA | MA - The Stanford Graduate School
of Business, Stanford University
Mr. Henry Nguyen • Managing General Partner – IDG Ventures
Vietnam
• MBA - The Kellogg School of Management
Mr. Nguyen Hoanh • Vice President of Operation – VNG
Tien Software Service Company
• MBA - Emory Goizueta Business school-
MBA - Harvard Business School
Ms. Thai Do Thuy Ngoc • Manager of Thai Son Group
• LL.M. - University of Miami

12. Moderators
• Vice President Business Development | M-
Mr. Nguyen Manh Service
Tuong •MBA| Booth School of Business, University
of Chicago
Ms. Dao Thi Mai Huong • MBA panel moderator
Goizueta Business School | Emory University
Mr. Bui Tuan Linh • Science Panel Moderator
• MBA | Johns Hopkins University, Carey
Business School

13. Speakers
Vu Phan Hanh
MS | Southern Illinois University Edwardsville
Nguyen
Bui Thu Giang LLM | Fordham Law School
Ngo To Linh PhD | University of Missouri, Colombia
Cao Minh Phuong PhD | University of Illinois at Urbana-Champaign
Le Ha Trung MA | George Washington University
Dinh Huy Cuong MBA | Owen Graduate School Of Management, Vanderbilt
University
Pham Thu Lien MBA | Texas Christian University
Nguyen Quang MBA | ROSS School of Management, University of
Trung Michigan
Nguyen Vu Hiep MBA | Fisher College of Business, The Ohio State
University
Tran Hao Nhien MBA Supply Chain | University of Wisconsin – Madison
Pham Ngoc Doan MS | University of Illinois (Chicago)
Trang
Huynh Minh Viet MBA | Harvard Business School
Duong Thi Thu Doctoral Program in Cell and Molecular Biology, University
of Pennsylvania, School of Medicine

14. You Can Do It 2011
Result
Content
Participant Analysis
Memorable Snapshot
14

15. Participant break-down by study field- YCDI 2010
MBA vs. Non-MBA* Participants break-down by Study field
Social Sciences 5.28%
68% Sciences and Math 10.23%
32% Business 45.87%
Others 6.93%
MBA Finance 26.40%
Non-MBA
Engineering 5.28%
*: Hanoi only 15

16. Participant break-down - YCDI 2011
Participants break-down Year to start U.S. graduate
education
19%
15%
Students 22%
37%
High
School
2%
Professinal 44%
s
61%
2012
2013
2014
4 - 6 years
Potential applicants for Fall 2012
account for 44% of participants

17. You Can Do It 2011
Result
Content
Participant Analysis
Memorable Snapshot

18. Memorable Snapshot (2)

19. Memorable Snapshot (1)

20. Memorable Snapshot (2)