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1. How Does A Search Engine Work?
• Search engines employ intelligent program robots called crawlers or spider,
which visit thousands of websites every hour and index pages according to
their content.
• These indexes are huge databases containing reference and links to the actual
websites. The search engines look through this database and displays the
results.

2. What is SEO??
• SEO is the process of improving the volume or quality of traffic to a web site
from search engines via search results.
• SEO aims to improve rankings for relevant keywords in search results.
Why are search engines so important?
• Search engines are still the biggest resources of website traffic.
• Higher traffic means more visitors.
• More visitors means more customers and higher profits.

3. Why It Matters
• SEO is important because it improves the odds of someone finding your
company online.
• Online visibility can help your credibility and brand awareness
• Think like your customers/clients, then verify how people search. SEO can
put you in front of the people looking for your products & services
• Your online marketing efforts should be focused on an end results.
• Make sure your website/landing pages make it easy for visitors to sign up,
join, request information, buy, or whatever else you seek.

4. Key Phrase Research & Meta Tag Generation
Research on Key-Phrases
• Find the best phrases that describes your business and products offered. The
most searchable key phrase terms by site visitors.
Demand
• Key-phrase should have good number of searches
Relevancy
• Key-phrase should be relevant to business.

5. The SEO Optimization Process
On-Page Optimization
Off-Page Optimization

6. On-Page SEO
• On-page optimization (on-page SEO) is what can be performed on
pages of a website to maximize its performance in the search engines
for targeted keywords related to on-page content
• On-page optimization stands for all of the techniques and methods
used on your website that is hosted on a server
• On-page optimization has an effect on your website listing in natural
results.
• On-page factors are controlled by coding on website pages

7. On-Page SEO Elements
• Title tags
• Meta tags
• Image ALT tags
• Header (H1, H2) tags
• URL structure
• Internal Linking
• Anchor text
• Content
• Keyword density
• Site maps (XML & HTML)

8. H1 & H2 Heading & ALT Tags
H1 & H2 HEADING FORMAT
• Applying H1 & H2 Tags in your source code will be helpful in achieving high
ranking.
ALT TAGS
• Most sites contain images. Where it makes sense, add text in Your ALT tags
to describe the content of the graphics.

9. Off-Page SEO
• Off-page optimization (off-page SEO) is what can be done off the pages
of a website to maximize its performance in search engines for target
keywords related to the on-page content and keywords in off-page direct-
links.
• Off-page optimization is a very important part in search engine
optimization because it gives back links to you site and it requires a lot of
work.
• It helps to maximize website performance in search engines for targeted
key
phrases.

10. Link Building
WHAT IS LINK POPULARITY?
• Link Popularity refers to the number of links pointing TO your site FROM
other sites on the Web.
• Building links is one of the most important factors in getting top placement
on the major search engines.
WHY ARE LINKS SO IMPORTANT?
• Inbound links are one of the most important factors for getting a high
keyword ranking,
• Outbound links to quality and pertinent site are important as long as they
add value to the site visitor experience.
• It’s not the quantity of links, but the quality of those links which is very
important.

11. Off Page SEO Opportunities
• Social Networking Sites (LinkedIn, Facebook, Twitter)
• Search engine/Directory submission (DMOZ, Best of the
Web)
• Social Bookmarking submission (twitter, digg.com,
del.icio.us)
• Article submission (EzineZArticles.com, GoArticles)
• Press Release submission (PRWeb, 24-7
PressRelease.com)
• Blog Creation & Posting
• Forums & Comment posting (signature links)

12. Search Engine Ranking Factors
• Keyword Used on Website.
• Overall Popularity of Site – “Trust” & “Authority”
• Anchor Text of Inbound Link
• Age of Site
• Internal Link Structure
• Outbound Links to Quality/Relevant Sites
• Age of Page
• Age of Link
• Page rank of pages linking to the website.
• 190+ more

13. Thank you for your time!