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Understanding The Value Of User Research, Usability Testing, and Information Architecture
1. Understanding the Value of User Research,
Usability Testing, & Information Architecture
Kyle Soucy, Founding Principal
Usable Interface www.usableinterface.com
2. The Ockham's Razor Principle of
Content Management Systems
โGiven two functionally equivalent content
management systems, the simplest one should
be selected.โ
- Dries Buytaert
Original creator and project lead of Drupal
8. Why Usability is
Important?
โข Nowadays, itโs survival of the easiest!
โข Reduced support costs
โข Canโt afford to NOT get it right the FIRST
time.
โข Higher revenues through increased sales
9. Common Usability
Problems
โข Lack of objective (no clear call to action)
โข Vague/misleading labels and navigation
โข Poor functionality (broken links, scripting
errors, etc.)
โข Too many features...
12. User-Centered Design
(UCD)
"Human-centered design is characterized by: the
active involvement of users and a clear
understanding of user and task requirements; an
appropriate allocation of function between users
and technology; the iteration of design solutions;
multi-disciplinary design." - ISO 13407
13. Usability
"[Usability refers to] the extent to which a
product can be used by speci๏ฌed users to
achieve speci๏ฌed goals with effectiveness,
ef๏ฌciency and satisfaction in a speci๏ฌed
context of user." - ISO 9241-11
14. Usability Methods
User Research Focus Groups
Heuristic Evaluations Log File Analysis
Surveys Eye Tracking
Card Sorting Usability Testing
19. Purpose of User Research
Making sure the product provides
what the customer needs and wants.
Quality Assurance
โ Does the the feature work?
Usability Testing
โ Can it be used easily?
User Research
โ Is the feature even needed?
20. Value of User Research
Making sure all your resources are being used effectively.
RESOURCES: INVESTMENT: OUTCOME:
Design Confidence that
Engineering
you are building a
product that is
Marketing/Sales
wanted, needed
Support and will be used by
Etc. your customers.
21. User Research
Methods
โข In-depth Interviews
โข Contextual Inquiries
โข Field Studies
โข Diary Studies
24. What is Usability Testing?
Observing real customers
as they actually use your product.
Image source: facit digital
25. Usability Testing
Process
โข De๏ฌne what you are testing
โข De๏ฌne who you are testing
โข De๏ฌne the tasks you are testing
โข Recruit users
โข Prepare the prototypes
โข Conduct dry-run
โข Facilitate tests
โข Conduct Analysis
28. Who should you test?
โข Create a recruiting screener
โข Include existing users as well as the people
you are trying to target
โข Make sure to cover all user groups
โข Get buy-in from project stakeholders
29. How many users do
you need to test?
Source: Jakob Nielsen
43. Summary
โข First step to user-centered design is to
realize your end users are not YOU
โข Include your users in the design process
โข Usability testing is not a validation test
โข Testing earlier pays off more